Hungama Digital Media Entertainment Pvt. Ltd., a digital entertainment company, aggregates, develops, publishes, and distributes Bollywood and South-Asian entertainment content worldwide. The company delivers content to consumers across mobile, Internet, and IPTV services. It provides mobile entertainment and value added services; manages mobile and digital campaigns; and operates a gaming studio to develop gaming content across multiple digital screens, such as mobile, PC, and television. The company undertakes consumer promos, trade activations, roadshows, corporate activations, school and college contact programs, trade marketing, product launches, concerts and rock shows, and meetings an...
F-1, 1st floor
Laxmi Woollen Mills Estate
Shakti Mills Lane
Off Dr. E. Moses Road, Mahalaxmi
Founded in 1999
Hungama & GameShastra, Inc. Ink JV for Localized Games
Feb 9 13
Hungama and GameShastra, Inc. has announced a joint venture to bring localized games on Consoles, handheld consoles, Smartphones, Desktops, and feature phones. The JV will be called Hungama Gameshashtra Pvt Ltd. It's not clear how much stake each of the companies have in the JV, it has awaiting a response from the company for more details. The first game from the venture, Hungama informs MediaNama, will be launched by February end. That is quick. Hungama had partnered with Gameshashtra to develop and launch games for Bollywood movie - Race 2, which is available on Android and iOS platform. Hungama will be responsible for bringing in its content and licensing deals to the Joint Venture. It claims that the company has exclusive IP (Nikhil adds: its own IP?) across genres including Bollywood, celebrities, sports, and lifestyle, in console gaming and games for the iOS and Android platforms. Gameshashtra will be responsible for making use of Hungama's content and IP to bring localized games on all platforms including consoles, handheld consoles, social networking sites, Desktops, and on mobile platform. Previously, Gameshashtra has developed titles like DesiAdda and Cart Kings on the PS2 platform. Zapak has recently partnered with Disney's Global Club Penguin to bring Club Penguin on Zapak platform - zapak.com. Zapak is now the official affiliate for Club Penguin in India. Last year, Zapak had also launched a cricket based social game, Cricville, on Facebook and Zapak Tambola on Facebook.