March 06, 2015 6:27 AM ET

Internet Software and Services

Company Overview of Yummly, Inc.

Company Overview

Yummly, Inc. operates Yummly, a recipe search site. Its digital kitchen platform provides recipes of fresh watermelon alcohol drinks, frozen drinks with vodka, salad balsamic, pineapple smoothie drinks, corn salad with fritos, cucumber vodka, cucumber onion vinegar, strawberry peach sangria, black truffle tomato, quinoa salad cranberries, black bean corn salad cilantro, Asian slaw with ramen noodles, bruschetta toppings, baked portobello mushrooms, soft pretzels no yeast, cold corn salads, grilled cods, cucumber tomato onion salads, stuffed green pepper casseroles, and bisquick scones. Yummly, Inc. was founded in 2010 and is based in Redwood City, California.

2317 Broadway Street

Suite 360

Redwood City, CA 94063

United States

Founded in 2010



Key Executives for Yummly, Inc.

Founder, Chief Executive Officer and Chief Eating Officer
Founder and Chief Tasting Officer
Head of Finance & HR
Head of Mobile and Platform
Head of International
Compensation as of Fiscal Year 2014.

Yummly, Inc. Key Developments

Yummly, Inc. Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-16-2014 01:55 PM

Yummly, Inc. Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-16-2014 01:55 PM. Venue: Casa Del Mar and Shutters on the Beach, Santa Monica, California, United States. Speakers: David Feller, Founder, Chief Executive Officer and Chief Eating Officer.

Yummly Launches in UK

Yummly announced its robust recipe tool will be available in the U.K., through web and an iOS app. This is the first step in Yummly's path to create a global index for food and ingredients, marking the company's entrance into the international market and extending its audience beyond the more than 15 million monthly unique visitors in the U.S. The food technology company will bring its proven successful data-driven approach to understanding recipes and food by optimizing their product to meet U.K.-specific cooking needs for both consumers and brands. The Yummly U.K. site will include local recipe sources, imperial units of measure and provide U.K.-specific ads from the top food brands. Further research on the U.K. market influenced product decisions. To delight U.K. taste buds, Yummly created browse categories, enhanced search filters, like 'Mexican' and 'Sunday Lunch', and tailored recipe sources, based on U.K. users affinity for spicy foods and group dinners on the weekends. Additionally, Yummly optimized its iOS app, due to the high mobile penetration in the U.K. For consumers, they will have access to more than one million unique and U.K.-specific recipes that can be filtered by nutrition, season, and taste preference from the top food sites as well as niche blogs. They will also have access to recipes from the top food brands they know and love, like Knorr and Bertolli.

Yummly, Inc. Unveils Recipe API Platform for Developers

Yummly, Inc. announced the official launch of the Yummly API. The Yummly API provides access to over 1M recipes to display relevant results that can be tailored according to individual ingredient, diet, allergy, nutrition, taste and technique parameters, allowing developers to build world-class applications that are powered by user preferences. By officially opening up the Yummly API platform, the developer community with valuable data that can be unlocked, repurposed and scaled to answer specific queries revolving around ingredients and recipes. Leveraging algorithms, collaborative filtering and intelligent search to structure and analyze massive recipe data sets from across the open web, Yummly's customized user data encompasses a vast and evolving database for semantic search and discovery. The unveiling of the API coincides with an upsurge in interest in slicing and dicing recipe data for a variety of apps and sites, as APIs continue to encourage innovation and collaboration amongst third-party customers and clients. Yummly's semantic search technology provides direct links to relevant and compelling food and recipe results for users, making for a great recipe search user experience on DuckDuckGo. Yummly's robust technology can be deployed in variety of verticals, including: real-time semantic Search - search indexing leads to targeted and featured results triggered by food/recipe searches; weight loss/tracking - nutrition information and calorie counting are simple with diet indexing; allergy Identification - search based on food allergies such as gluten, dairy, nuts, other ingredients/food types; shopping - Easy real-time recipe and product search, plus shopping list creation; cooking and Meal Planning - Search recipe and ingredient data by cuisine, taste, techniques, or courses; food Branding - Logo usage for brand message enhancement and product targeting; social Sharing - Social sharing, comments, and other customer engagement features.

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