September 26, 2016 10:07 AM ET

Electrical Equipment

Company Overview of American Solar Direct Holdings Inc.

Company Overview

American Solar Direct Holdings Inc. through its subsidiary, manufactures and supplies solar electric systems to homeowners in the state of California. The company was founded in 2010 and is based in Los Angeles, California.

11766 Wilshire Boulevard

Suite 500

Los Angeles, CA 90025

United States

Founded in 2010



Key Executives for American Solar Direct Holdings Inc.

Chief Executive Officer
Co-Founder and Chairman of the Board
Age: 48
Co-Founder and Director
Chief Financial Officer
Chief Operating Officer and Chief Information Officer
Compensation as of Fiscal Year 2016.

American Solar Direct Holdings Inc. Key Developments

American Solar Direct Announces Executive Appointments

American Solar Direct announced the appointment of Kevin Bauer as its Chief Executive Officer. Kevin has led American Solar Direct since 2013 and has previously served as the company's President. His new role aligns with the company's evolution and addition of other key executives earlier this year in order to support the company's strategic focus for expanding sales and operational capabilities. With over 25 years of experience across renewable energy, private equity and investment banking industries, Kevin has built successful, high-performance organizations on a large scale for a variety of companies prior to joining ASD. Another addition to the executive portfolio is the appointment of Darren Cruickshank to Chief Financial Officer. Cruickshank comes to American Solar Direct from Adenium Energy Capital.

American Solar Direct Names Steven Walden as Vice President of Sales, Channel Partners

American Solar Direct announced the appointment of Steven Walden as Vice President of Sales, Channel Partners. In this new role, Walden will be responsible for identifying, building, and nurturing new relationships with key sales partners. Walden's mandate is well-aligned with American Solar Direct's growth objectives in 2016, as it aims to extend the reach of its residential solar product and service offerings to more customers in additional territories. Walden will lead American Solar Direct's efforts to recruit, develop and support the solar energy sales partners. Through these sales partnerships, American Solar Direct offers its turnkey back office support and leading installation services to both experienced solar sales teams, as well as to existing field sales organizations looking to add solar to the portfolio of services they are able to offer customers. Prior to this appointment, Walden served as National Director of Sales at SunEdison, where he was responsible for increasing revenue growth and managing relationships with third-party vendors and partners. Walden also held several high-level managerial positions with Masco, Milgard Windows, and Weathershield, where he launched and directed multiple national programs with partners and dealers that led to increased revenue streams.

Similar Private Companies By Industry

Company Name Region
10C Technologies, Inc. United States
24M Technologies, Inc. United States
2D2C, Inc. United States
360 Electrical, LLC United States
4D Energetics Inc. United States

Recent Private Companies Transactions

Private Placement
February 8, 2016

The information and data displayed in this profile are created and managed by Capital IQ, a Standard & Poor's company. does not create or control the content. For inquiries, please contact Capital IQ directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Bloomberg L.P. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact American Solar Direct Holdings Inc., please visit --. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at