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February 07, 2016 5:04 AM ET

Electric Utilities

Company Overview of American Solar Direct Holdings Inc.

Company Overview

American Solar Direct Holdings Inc. is based in the United States.

2400 Broadway

Suite 240

Santa Monica, CA 90404

United States


888 825 1856


424 214 6750

Key Executives for American Solar Direct Holdings Inc.

President and Chief Financial Officer
Co-Founder and Director
Chief Operating Officer and Chief Information Officer
Vice President of Sales for Channel Partners
Chief Marketing and Strategy Officer
Compensation as of Fiscal Year 2015.

American Solar Direct Holdings Inc. Key Developments

American Solar Direct Names Steven Walden as Vice President of Sales, Channel Partners

American Solar Direct announced the appointment of Steven Walden as Vice President of Sales, Channel Partners. In this new role, Walden will be responsible for identifying, building, and nurturing new relationships with key sales partners. Walden's mandate is well-aligned with American Solar Direct's growth objectives in 2016, as it aims to extend the reach of its residential solar product and service offerings to more customers in additional territories. Walden will lead American Solar Direct's efforts to recruit, develop and support the solar energy sales partners. Through these sales partnerships, American Solar Direct offers its turnkey back office support and leading installation services to both experienced solar sales teams, as well as to existing field sales organizations looking to add solar to the portfolio of services they are able to offer customers. Prior to this appointment, Walden served as National Director of Sales at SunEdison, where he was responsible for increasing revenue growth and managing relationships with third-party vendors and partners. Walden also held several high-level managerial positions with Masco, Milgard Windows, and Weathershield, where he launched and directed multiple national programs with partners and dealers that led to increased revenue streams.

American Solar Direct Inc. Announces Promotion of Kevin A. Bauer to President

American Solar Direct (ASD) announced the appointment of Kevin A. Bauer as its President. Kevin has served ASD in the capacity of Chief Financial Officer since joining the Los Angeles-based company in October of 2013. Kevin will continue to serve as ASD's Chief Financial Officer in conjunction with his new appointment as President. Kevin came to ASD with more than 20 years of experience in finance and business, with a diverse background in investment banking and private equity placement. Kevin has held multiple CFO positions during his career, with a demonstrated track record of successfully growing businesses as an executive team member. Prior to joining ASD, Kevin was a managing director at Global H2O Investments (GHI), a San Diego-based private equity firm which he co-founded.

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