February 27, 2017 1:07 AM ET

Internet Software and Services

Company Overview of Viant Technology Inc.

Company Overview

Viant Technology Inc., a people-based advertising technology company, provides a cloud-based platform that enables marketers to plan, execute, and measure their digital media investments. It offers Viant Advertising Cloud that consists of a suite of on-demand advertising applications, including an identity management platform that is used to sync customer data, first-party data, and third-party data to move from insight to action; a media execution platform that brings the precision of people-based targeting into digital ad delivery and programmatic buying; and a data analytics platform that is used to close the loop with return on investment analytics and reporting that accounts for consume...

4 Park Plaza

Suite 1500

Irvine, CA 92614

United States

Founded in 1999

Phone:

949-861-8888

Key Executives for Viant Technology Inc.

Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Chief Financial Officer
Age: 51
Chief Operating Officer, Secretary and Director
Chief Revenue Officer
Compensation as of Fiscal Year 2016.

Viant Technology Inc. Key Developments

Viant Technology Inc. Enhances Identity Management Platform within the Advertising Cloud (™) to Further Expand Audience Building Capabilities for Marketers

Viant Technology Inc. announced a major enhancement to the breadth and depth of data available within the Identity Management Platform (IMP), part of the Viant Advertising Cloud™. Focused on maximizing advertising impact leveraging registered users, not cookies, this latest enhancement enables marketers to target and segment specific audiences using Viant’s first-party data in combination with powerful data sets from offline partners. Adding these new deterministic data integrations across several of the offline data platforms including Experian, Neustar and Nielsen Catalina Solutions, positions the IMP as one of the most powerful onboarding and customer segmentation tools available to marketers. Viant also provides marketers without access to first-party data the capability to build their own audience segments, match and target consumers using Viant’s large registered user base, linking back to 113 million households, and 550 million devices in the US. Whether matched against a marketer’s own data set or used solely on its own, the IMP enables marketers to define and reach audience segments based on both offline and online behaviors. These behaviors include product purchase history, credit profile, vehicle ownership, political affiliation, TV viewership and a wide range of detailed demographic characteristics.

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