Internet Software and Services
Company Overview of Viant Technology Inc.
Viant Technology Inc., a people-based advertising technology company, provides a cloud-based platform that enables marketers to plan, execute, and measure their digital media investments. It offers Viant Advertising Cloud that consists of a suite of on-demand advertising applications, including an identity management platform that is used to sync customer data, first-party data, and third-party data to move from insight to action; a media execution platform that brings the precision of people-based targeting into digital ad delivery and programmatic buying; and a data analytics platform that is used to close the loop with return on investment analytics and reporting that accounts for consume...
4 Park Plaza
Irvine, CA 92614
Founded in 1999
Key Executives for Viant Technology Inc.
Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Chief Operating Officer, Secretary and Director
Compensation as of Fiscal Year 2016.
Viant Technology Inc. Key Developments
Viant Technology Inc. Enhances Identity Management Platform within the Advertising Cloud (™) to Further Expand Audience Building Capabilities for Marketers
May 17 16
Viant Technology Inc. announced a major enhancement to the breadth and depth of data available within the Identity Management Platform (IMP), part of the Viant Advertising Cloud™. Focused on maximizing advertising impact leveraging registered users, not cookies, this latest enhancement enables marketers to target and segment specific audiences using Viant’s first-party data in combination with powerful data sets from offline partners. Adding these new deterministic data integrations across several of the offline data platforms including Experian, Neustar and Nielsen Catalina Solutions, positions the IMP as one of the most powerful onboarding and customer segmentation tools available to marketers. Viant also provides marketers without access to first-party data the capability to build their own audience segments, match and target consumers using Viant’s large registered user base, linking back to 113 million households, and 550 million devices in the US. Whether matched against a marketer’s own data set or used solely on its own, the IMP enables marketers to define and reach audience segments based on both offline and online behaviors. These behaviors include product purchase history, credit profile, vehicle ownership, political affiliation, TV viewership and a wide range of detailed demographic characteristics.
Interactive Media Holdings Appoints Management Team
Oct 28 14
Interactive Media Holdings announced the creation of four new C-suite roles to support the company's evolution into a comprehensive provider of complete digital media solutions. Additions to the senior management team will enable the 15-year-old holding company -- whose brands include Vindico, Specific Media, Myspace and Xumo -- to focus on driving a holistic vision for its digital media properties and technologies. Jeff Collins joins IMH as chief revenue officer where he will be responsible for driving revenue-related initiatives across each of the IMH brands. He previously spent 18 years at Time Warner where he most recently served as senior vice president of CNN's ad sales in the United States. In his leadership positions at Turner Broadcasting, Collins played a key role in the strategic positioning of CNN and HLN covering premium multiplatform content, digital solutions and integrated media solutions. Jon Schulz has been promoted to chief marketing officer and will be instrumental in positioning IMH and its brands at the forefront of marketing's shift and digital transformation. In this role, Schulz will be responsible for leading brand and product marketing, as well as new business development and strategic partnerships. Schulz joined Specific Media in 2008 as the head of the company's Global Automotive business and led revenue growth of over 40% in that category, in his first year. Prior to joining Specific Media, Schulz led Ford Motor Company's digital strategy as head of digital marketing and CRM. Jason Knapp has assumed the role of chief product officer where he will oversee all product-related initiatives, including conception, development, production, and product management. Knapp, formerly the executive vice president of product at Vindico, has spent more than two decades pursuing innovations in digital media. He most recently led the Vindico ad systems product and development team and sister company Xumo's Smart TV platform. Linh Chung takes on the role of chief information officer after seven years as senior vice president of technical operations at Myspace. In that time he oversaw a production infrastructure of over 12,000 servers at the large social network of its time. Chung has a strong track record of leadership in the digital space combined with a great technical and business perspective.
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