September 27, 2016 9:50 AM ET

Internet Software and Services

Company Overview of Brainyak, Inc.

Company Overview

Brainyak, Inc., doing business as GutCheck, develops an online qualitative and quantitative agile market research solution that enables clients to gather the consumer reads they need to address business questions. Its platform enables researchers, insights managers, marketers, brand managers, and product managers for brands to gather quick consumer reads they need to address business questions as they come up for B2C and B2B products along various stages of the consumer lifecycle, including concept development, copy refinement and optimization, package screening and refinement, shopper insights, international research, and client benefits. Brainyak, Inc. was incorporated in 2010 and is based...

633 17th Street

Suite 1300

Denver, CO 80202

United States

Founded in 2010





Key Executives for Brainyak, Inc.

Co-Founder, Chief Executive Officer and Director
Co-Founder and Director
Director of Finance
Chief Operating Officer
Compensation as of Fiscal Year 2016.

Brainyak, Inc. Key Developments

GutCheck and Millward Brown Launch New Qualitative Solution for Creative Development

GutCheck and Millward Brown announced the launch of Pre-LinkNow, a new solution developed to optimize ad creative by helping marketers understand the why behind ad performance. Pre-LinkNow is an agile, flexible qualitative solution that enhances confidence in creative decisions by incorporating consumer feedback throughout the creative process. With the goal of helping insights and brand teams to become more responsive throughout the creative development process, Pre-LinkNow enables marketers to produce strong ads while building confidence around their success. The pairing of the validated Millward Brown Link™ framework with GutCheck’s efficient and flexible methodology enables clients to insert the consumer voice in every step of creative development, from storyboard or sketch to final cut-without compromising time or quality. Pre-LinkNow also provides a common language and framework across both quantitative and qualitative research. Pre-LinkNow is available, and over time will be available across 26 countries.

GutCheck Appoints Renee Smith as Chief Research Officer

GutCheck announced that they have hired Chief Research Officer Renee Smith, effective October 19, 2015. In this new position, Smith will be responsible for leading the development of innovative agile market research solutions for the company's growing list of F2000 clients. Smith comes to the company from Kantar, where she served as the chief research officer for five years.

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Private Placement
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