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October 07, 2015 5:37 AM ET


Company Overview of BlueCava, Inc.

Company Overview

BlueCava, Inc. provides technology that enables businesses to identify and profile the devices, including desktop computers, mobile phones, tablets, and set-top boxes used by their customers to increase online advertising, reduce fraud risk, and improve customer satisfaction. The company’s BlueCava ID Platform includes software that generates a device snapshot and sends it to the hosted BlueCava service. It serves e-commerce sites and online communities, data companies, and advertisers and agencies. The company was founded in 2010 and is headquartered in Irvine, California.

131 Innovation Drive

Suite 250

Irvine, CA 92617

United States

Founded in 2010



Key Executives for BlueCava, Inc.

Co-Founder, President and Chief Operating Officer
Executive Chairman
Age: 55
Chief Financial Officer
Age: 55
Chief Revenue Officer
Chief People Officer
Compensation as of Fiscal Year 2015.

BlueCava, Inc. Key Developments

Qualia and BlueCava Partner for Real-Time Intent Targeting

Qualia will announced partnership with BlueCava that integrates more data to analyze changes in human behavior through intent signals for better ad targeting across devices. The partnership also improves cross-device attribution, helping brands target ads more accurately, from desktop to smartphones for brands, as well as their agency partners like Havas and IPG Media. The partnership allows Qualia's platform to identify when intent signals occur on one device, such as a check-in to a location on a smartphone, but influences consumer behavior on a desktop. Based on consumer behavior, the technology provides insight on the most effective media to serve. Additional data supports the ability to more accurately target ads.

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