August 23, 2016 9:52 PM ET

Software

Company Overview of BlueCava, Inc.

Company Overview

BlueCava, Inc. develops a cross-screen audience association platform that enables brands and agencies to target and engage coordinated brand stories across their audiences’ various devices. It offers Cross-Screen Index, an intuitive score that lets users to measure campaign performance in terms of cross-screen reach; BlueCava Confidence Scores that indicate confidence level in each screen, consumer, and household identification; BlueCava IDs, a solution that lets users to pivot between DSP, trading, data, and other partners; and Data Store, a solution to view cross-screen audience. It offers tools to create and deploy tags and custom audience segments, view audience and campaign results on i...

131 Innovation Drive

Suite 250

Irvine, CA 92617

United States

Founded in 2010

Phone:

949-483-8880

Fax:

949-823-9370

Key Executives for BlueCava, Inc.

Executive Chairman and Chief Executive Officer
Age: 56
Chief Revenue Officer
Chief Product Officer
Chief Technology Officer
Compensation as of Fiscal Year 2016.

BlueCava, Inc. Key Developments

BlueCava Announces Appointment of Bill Varga to Chief Revenue Officer; Plans to Expand to International Markets in 2016

BlueCava announced that veteran software executive Bill Varga has joined the company as Chief Revenue Officer. Varga, an early pioneer in the audience targeting space with IP intelligence provider Quova (now Neustar) and CRM leader, SalesLogix (now Infor), most recently served as EVP Sales and Business Development at Ounce Labs (acquired by IBM) and was the go to market leader at Shunra Software (acquired by HP). Varga will lead BlueCava's expansion of global direct and indirect channels. Varga will lead the company's sales, marketing and business development teams out of the New York office. The company currently focuses its operations in North America, with plans to expand to international markets in 2016.

Qualia and BlueCava Partner for Real-Time Intent Targeting

Qualia will announced partnership with BlueCava that integrates more data to analyze changes in human behavior through intent signals for better ad targeting across devices. The partnership also improves cross-device attribution, helping brands target ads more accurately, from desktop to smartphones for brands, as well as their agency partners like Havas and IPG Media. The partnership allows Qualia's platform to identify when intent signals occur on one device, such as a check-in to a location on a smartphone, but influences consumer behavior on a desktop. Based on consumer behavior, the technology provides insight on the most effective media to serve. Additional data supports the ability to more accurately target ads.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
January 20, 2016
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