October 21, 2016 7:39 PM ET

Internet Software and Services

Company Overview of AudienceScience, Inc.

Company Overview

AudienceScience, Inc. develops digital enterprise advertising management system for advertisers worldwide. The company offers AudienceScience Helios, a SaaS based solution that allows advertisers to store and analyze online and offline BIG data, build audiences, target those audiences across display, video, and mobile in real time and in a closed-loop system to manage data, execute media buys, and uncover insights enabling targeted advertising across various options. Its solution comprises Audience and Data Management that builds audience data assets with online and offline data; Media Buying and Optimization, which controls digital ad impression in real-time; and Audience and Campaign Insig...

1120 112th Avenue NE

Suite 400

Bellevue, WA 98004

United States

Founded in 2000





Key Executives for AudienceScience, Inc.

Chairman and Chief Executive Officer
Chief Operating Officer
Age: 60
Chief Architect and Vice President
Age: 54
Chief Strategy Officer
Managing Director of India Operations
Compensation as of Fiscal Year 2016.

AudienceScience, Inc. Key Developments

AudienceScience Announces Executive Changes

AudienceScience announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers. Chairman Bill Gossman has added the role of CEO and will continue to manage the company's strategy, growth and maturation as a global advertising automation software company. Former CEO Mike Peralta will remain at the company in the new role of Chief Strategy Officer, focusing on strategic relationships and partner development as the company continues to add to its extensive ecosystem of integrated solutions. David De Simone joins the team in the new role of Chief Operating Officer, following several executive roles in the software industry with companies such as Gigamon, BlueArc/HDS and Blue Coat Systems. De Simone has held leadership roles in product, engineering, operations and business development, and will be responsible for the company's operations and client success. Patrick Reilly joins as VP Enterprise Sales, after successfully helping enterprise software companies like Hexis, Proximex, Broadware Technologies and Cylink scale their businesses. Reilly will be responsible for forging relationships with new clients, agency partnerships and overall growth of revenue.

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