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October 10, 2015 11:42 AM ET


Company Overview of Horn Group, Inc.

Company Overview

As of September 10, 2015, Horn Group, Inc. was acquired by Finn Partners, Inc. Horn Group, Inc., a digital communications agency, provides PR, social media, and interactive services to help companies build their brand. It offers communications services, such as positioning and message development, media and influencer relations, company and product launches, brand revitalization, social media campaigns, speaking and events/tradeshows, awards and reviews programs, acquisition positioning and training, and post-merger PR strategy. The company also provides interactive services, including Website design and development, mobile application design and development, HTML email, videos and motion gr...

612 Howard Street

San Francisco, CA 94105-3927

United States

Founded in 1991





Key Executives for Horn Group, Inc.

Founder, Chief Executive Officer and President
Chief Financial Officer
Senior Vice President of San Francisco Office
Managing Director of Interactive Design
Managing Director
Compensation as of Fiscal Year 2015.

Horn Group, Inc. Key Developments

Horn Group Announces Management Appointments

Horn Group, Inc. announced the promotion of Brian Sinderson from managing director to senior managing director and general manager, New York, reporting to Sabrina Horn, president and CEO. In addition, the agency has added two vice presidents: Allyne Mills, formerly senior vice president with Beckerman|Antenna Group and Erica McDonald, who rejoins Horn Group from DiGennaro Communications. Since joining Horn Group in 2014, Sinderson has up-leveled the agency’s approach to client service, and has helped the firm win several new marquee clients, including Penton, Reader’s Digest Association, OneSpot and MyCheck. He also oversees the firm’s IT and HR functions, and serves on the agency’s executive team. Prior to Horn Group, he was a senior vice president and global account lead at MSL Group managing the multi-million dollar PayPal account, and before that he held senior positions at several leading agencies including Edelman, Burson-Marsteller and GolinHarris. With a mix of strategic consumer and B2B experience, Allyne Mills brings to Horn Group an impressive 25-year track record driving integrated brand marketing programs for such blue-chip brands such as MasterCard, Allstate, Microsoft,, Sony and Sharp Electronics, as well as emerging technology players. Further strengthening its New York senior leadership team, the Horn Group also announced that Erica McDonald has rejoined the firm as vice president from DiGennaro Communications. With more than a decade of experience in the technology and digital media sectors, McDonald will manage digital media and advertising technology clients as well as other agency initiatives.

Horn Group, Inc. Promotes Debra Raine to Partner

Horn Group, Inc. announced that Debra Raine has been promoted to partner. In her role, Debra will continue to lead the firm's west coast business and plans to expand its international operations. Debra continues to report to Horn Group founder CEO and President, Sabrina Horn. Before joining the company, Raine was Principal and co-founder of BondPR Worldwide, and has held executive roles in Europe, Asia and the US with global agencies Waggener Edstrom, Weber Shandwick, Porter Novelli and Ogilvy PR.

Horn Group, Inc. Launches Red Dot

Horn Group, Inc. announced the launch of Red Dot, a customized digital marketing service offering for emerging growth companies seeking expert support and direction as they build their marketing infrastructure. Services available include web content strategy, design and build, social media communications and engagement, data visualizations such as infographics, brand positioning and identity. Red Dot makes it possible to customize a cost-effective plan designed to meet the specific needs and diverse goals of companies at various stages of growth. Examples include: Pre-IPO Track: Companies headed for an IPO need to maintain a steady stream of positive market visibility. Horn Group helps these clients create powerful and clear brand identities to bolster their efforts to make their presence known. Funding Rounds: For start-ups looking to raise capital, Horn Group can help with everything from a polished investor presentation to a flawless logo and website. Go-To-Market: For emerging growth brands looking to break into new markets or new verticals, Horn Group can create targeted microsites, interactive campaigns and new collateral. Red Dot Service Offerings will include: Branding, identity, messaging and positioning; Digital services (such as full-service web strategy, content, design and build); Social media (from planning to community management) and Marketing collateral.

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