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November 29, 2015 9:56 AM ET


Company Overview of Optimum Media Direction Inc.

Company Overview

Optimum Media Direction Inc., an integrated communications agency, provides media and marketing solutions in the Asia Pacific, Europe, the Middle East, Africa, Latin America, and North America. It offers ignition factory services to inject insights and ideas in to media and marketing plans to accelerate business results; social media services to navigate the social influence and emerging communications platforms; and personalized marketing messages for branding, promotion, or transaction campaigns. The company was founded in 1996 and is based in New York, New York. Optimum Media Direction Inc. operates as a subsidiary of Omnicom Media Group Holdings, Inc.

195 Broadway

2nd Floor

New York, NY 10007

United States

Founded in 1996





Key Executives for Optimum Media Direction Inc.

Chief Executive Officer of Omnicom Media Group - EMEA
Chief Executive Officer of Omnicom Media Group - North America
Chairman of Omnicom Media Group and Chief Executive Officer of Omnicom Media Group - Worldwide
Age: 54
Chief Executive Officer of Omnicom Media Group UK
Age: 48
Chief Executive Officer of Worldwide
Age: 54
Compensation as of Fiscal Year 2015.

Optimum Media Direction Inc. Key Developments

OMD Announces Executive Changes

OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD's current regional CEO who will be relocating to OMD in London in a senior, global role. Li's appointment will be effective from October 2015. Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific. Li has over two decades of experience in advertising, media and marketing communications. After holding senior roles with Batey and Lowe, and a role heading up WPP's team HSBC in the region, Li moved to the media side of the business with MEC in 2005, where he quickly established a reputation of delivering profitability, efficiency and building a culture of positive change. Li will be based in OMD's regional headquarters in Singapore and he will report to Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group and Mainardo de Nardis, CEO Worldwide, OMD.

OMD Appoints Haytham Zoghby as Director of Ideation and Innovation

OMD has recruited Haytham Zoghby as its Director of Innovation. He will be tasked with leading and revitalizing Ignition, the media agency's innovation arm. Its mission is to constantly challenge the status quo. Driven by OMD's motto of "Insights.Ideas.Results", the goal of this appointment is to drive even harder the flow of cutting edge ideas that enable better business results for the company clients and their brands.

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