March 06, 2015 7:58 AM ET


Company Overview of Goodby, Silverstein & Partners, Inc.

Company Overview

Goodby, Silverstein & Partners, Inc. operates as an advertising agency in the United States. It involves in interactive, print, design, outdoor, television, and media advertising. Goodby, Silverstein & Partners was formerly known as Goodby, Berlin & Silverstein and it changed its name to Goodby, Silverstein & Partners, Inc. in 1994. The company was founded in 1983 and is based in San Francisco, California. Goodby, Silverstein & Partners, Inc. operates as a subsidiary of Omnicom Group Inc.

720 California Street

San Francisco, CA 94108

United States

Founded in 1983





Key Executives for Goodby, Silverstein & Partners, Inc.

Co-Chairman and Partner
Co-Founder and Co-Chairman
Managing Partner
Managing Partner
Head of Communication Strategy
Compensation as of Fiscal Year 2014.

Goodby, Silverstein & Partners, Inc. Key Developments

POPSUGAR Inc. Appoints Goodby, Silverstein & Partners, Inc. as its Global Advertising Agency of Record

POPSUGAR Inc. announced that it has selected Goodby, Silverstein & Partners, Inc. (GSP) as its global advertising agency of record.

McCann Worldgroup, Inc. and Goodby, Silverstein & Partners, Inc. Announce Executive Changes

General Motors, Detroit, has given the McCann Worldgroup division of the Interpublic Group of Companies sole responsibility for the worldwide creative account of its Chevrolet division as a joint venture ends between the McCann Worldgroup and Goodby, Silverstein & Partners. Terry Kent, chief executive at Kantar Media North America, New York, part of the Kantar Media division of WPP, was named global chief executive at a new unit, Kantar Media Ad Intelligence. Gunther Schumacher, chief operating officer at OgilvyOne Worldwide, New York, part of the Ogilvy & Mather Worldwide unit of WPP, will also be president of the agency, a new post. Kevin McNulty, chief marketing officer at Momentum Worldwide, New York, part of the McCann Worldgroup unit of the Interpublic Group of Companies, was named president for international, a new post focused on markets like Europe, the Middle East, Africa, Latin America and the Asian-Pacific region.

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