October 27, 2016 3:36 PM ET

Internet Software and Services

Company Overview of Visual IQ, Inc.

Company Overview

Visual IQ, Inc. provides hosted cross channel marketing intelligence software for marketers and advertising agencies. The company offers IQ Intelligence Suite of marketing attribution software products, including IQ Envoy, a cross channel marketing attribution management product that calculates the quantitative impact that a channel and tactic has on the client’s marketing performance; IQ Sage, a cross channel scenario planning product that gives clients the freedom to forecast the outcome of unlimited media buying ‘what ifs?’; Audience IQ, an audience-centric product that integrates with the data management platform (DMP) to provide the client with insight into the specific audiences and re...

75 Second Avenue

Suite 330

Needham, MA 02494

United States

Founded in 2005





Key Executives for Visual IQ, Inc.

Co-Founder and Chief Executive Officer
Co-Founder, President and Chief Technology Officer
Chief Financial Officer
Age: 52
Vice President of Engineering & Operations
Chief Revenue Officer
Compensation as of Fiscal Year 2016.

Visual IQ, Inc. Key Developments

Visual IQ Announces Daily Attribution

Visual IQ announced daily attribution, a methodology enhancement to Visual IQ’s advanced marketing attribution platform that rebuilds algorithmic models daily to produce the most up-to-date attributed metrics. This process greatly improves the accuracy of measurement insights and optimization recommendations at a time when programmatic platforms are the norm and require the most current attributed metrics to inform buying decisions. Daily attribution is available to existing Visual IQ customers immediately.

Visual IQ Bolsters Cross-Device Attribution Measurement Through Partnership with Atlas

Visual IQ announced a partnership with Atlas. Through the partnership, Visual IQ will offer marketing insights to its customers who are advertising across different devices, including desktops, smartphones and tablets. Visual IQ will gain people-based insights from Facebook's Atlas ad server to provide a comprehensive view of how media spend is impacted across all different devices, both web browser-based and within a mobile application. Approximately 1.71B people access Facebook every month, and many of them use Facebook across multiple devices and browsers. By combining the advanced attribution methodology within Visual IQ’s IQ Intelligence Suite with people-based insights from Atlas, advertisers will receive a more accurate understanding of the true impact of their digital media on performance metrics across channels and tactics and will be able to confidently make more informed mobile optimization decisions. Additionally, the partnership will also support those who are advertising on Facebook but not necessarily using the Atlas ad server. This new integration will ensure that information about specific Facebook campaigns, including desktop, mobile web and mobile app as well as Facebook owned apps such as Instagram, is included during the attribution process. This gives marketers the tools they need to understand how their Facebook ads are impacting their other media and vice versa.

Getty Images Selects Visual IQ for Advanced Marketing Attribution

Visual IQ announced that Getty Images has selected its advanced attribution solution. Getty Images will implement Visual IQ's IQ Intelligence Suite to understand how consumers interact with its digital media across channels and devices and drive efficiencies in its marketing spend. Prior to selecting Visual IQ, Getty Images had been seeking to optimize the impact of each digital touchpoint on conversions, and needed an advanced measurement solution that would not only provide clearer insights into how prospects, customers, contributors, and followers interact with its paid, owned, and earned media, but also predict the performance impact of reallocating spend across different channels and tactics. Ultimately, Getty Images singled out Visual IQ for its multi-dimensional algorithmic approach, flexible model refresh cadence, predictive analytics capabilities, and reputation within the industry. Visual IQ's advanced attribution solution provides brands and their agencies with a science-backed understanding of how each marketing channel, campaign, and tactic contributes to overall marketing objectives, leading to better performance and higher return on marketing spend. Getty Images will utilize the IQ Envoy product and its cross-device attribution add-on to quantify the impact that each marketing touchpoint has on conversions, and the IQ Sage product to incorporate optimal spend recommendations into its digital and mobile media planning efforts.

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