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October 09, 2015 1:13 PM ET

Internet Software and Services

Company Overview of Visual IQ, Inc.

Company Overview

Visual IQ, Inc. offers a hosted cross channel marketing intelligence software for marketers and agencies. The company offers IQ Intelligence Suite of hosted software products, including IQ Insight, which allows users to view, report upon, and compare the performance of channels, campaigns, and marketing tactics side by side, as well as to analyze that performance by various criteria specific to their companies, industries, or business models through interactive dashboards and reporting tools; IQ Envoy, which enables users to understand their cross channel and cross campaign attribution; and Audience IQ, a product that connects the understanding that users gain through IQ Insight and IQ Envoy...

75 Second Avenue

Suite 330

Needham, MA 02494

United States

Founded in 2005





Key Executives for Visual IQ, Inc.

Co-Founder and Chief Executive Officer
Co-Founder, President and Chief Technology Officer
Chief Financial Officer
Age: 51
Vice President of Engineering & Operations
Director of Solutions & Analytics Group
Compensation as of Fiscal Year 2015.

Visual IQ, Inc. Key Developments

Visual IQ Introduces Advanced Attribution Platform Upgrade Designed for Brand Marketers

Visual IQ announced a significant enhancement to its IQ Intelligence Suite with the introduction of IQ Envoy for Branding. The upgrade will provide marketers with the tools they need to effectively measure the impact that each media channel and tactic has on brand engagement – a metric that has previously been extremely difficult to quantify. In a recent study commissioned by Visual IQ, "Branding Measurement in Today's Accountable World: A Tale of Two Marketers," eight in ten (80%) of US and UK-based brand marketers found measuring the impact of their efforts more challenging than measuring the impact of direct response efforts. According to the study, great challenges to measuring branding impact are the lack of measurement tools and an inability to calculate a single engagement score metric. To address these challenges, Visual IQ has developed a new feature that provides a single currency for measurement and arms brand marketers with the same measurement and scenario planning capabilities that are available for direct response. Part of IQ Intelligence Suite, IQ Envoy analyses marketing performance data from a number of sources to provide marketers with a highly accurate set of attributed metrics that depict the true value of every touchpoint on a consumer’s journey to conversion. The company’s new brand marketing measurement solution incorporates multiple brand engagement activities, such as website interactions, video views and rich media ad interactions, into an overall key performance indicator (KPI) metric, allowing them to fully understand their media’s true impact on brand engagement.

L’OCCITANE Selects Visual IQ for Advanced Marketing Attribution

Visual IQ has announced partnerships with two new clients - high-profile beauty company, L’OCCITANE and Tele2. L’OCCITANE has enjoyed global success in recent years and now boasts over 2,700 stores worldwide. L’OCCITANE will leverage Visual IQ’s advanced attribution platform to achieve strategic and commercial advantage in the UK, US and France, enabling the company to break down data silos for a holistic view of marketing performance. Tele2 has taken the Scandinavian market by storm and now plans to use advanced marketing attribution to optimise their marketing efforts both in Scandinavia, as well as in new markets across Europe. Visual IQ’s powerful IQ Intelligence Suite empowers clients to better understand consumer interactions and campaign successes by revealing actionable performance insights from marketing data. The technology combines a user-friendly interface with fractional attribution science and predictive analytics to recommend opportunities for improvement, enabling companies to adjust their online and offline strategies and tactics to significantly improve return on investment.

JetBlue Airways Selects Visual IQ’s IQ Intelligence Suite to Measure and Optimize Marketing Spend Across Online Channels and Mobile Devices

Visual IQ announced that JetBlue Airways has selected Visual IQ’s IQ Intelligence Suite to measure and optimize marketing spend across online channels and mobile devices. The airline will use Visual IQ to measure the true impact of all its marketing campaigns and tactics and to optimize its return on advertising spend (ROAS). Prior to selecting Visual IQ, JetBlue sought an advanced measurement solution that would provide insights into how its different marketing channels and tactics work together to create conversions and where to better allocate spend to increase efficiency. Following a competitive selection process driven by JetBlue’s agency, Mullen Lowe, JetBlue selected Visual IQ for its expertise in quantifying the true impact of an entire marketing ecosystem and delivering actionable recommendations for optimization. The airline will use both the IQ Envoy and IQ Sage products to manage marketing data, identify opportunities for optimization, and incorporate spending recommendations into its digital and mobile media planning and buying efforts.

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