March 03, 2015 12:08 AM ET

Healthcare Providers and Services

Company Overview of Publicis Touchpoint Solutions, Inc.

Company Overview

Publicis Touchpoint Solutions, Inc. designs and implements customized and cross-channel healthcare sales, service, and clinical teams in the United States. It offers field sales representatives to engage with healthcare professionals to effectively communicate message and grow their brand; customer service representatives that provide non-sales support, such as patient education materials, starter samples, information on local managed markets access, etc.; and managed markets account teams. The company also provides inside sales and service teams; clinical teams to educate and support patients, caregivers, and/or healthcare professionals on behalf of the clients brand; clinical health educat...

1000 Floral Vale Boulevard

Suite 400

Yardley, PA 19067

United States

Founded in 1987





Key Executives for Publicis Touchpoint Solutions, Inc.

Chief Financial Officer
Age: 51
President of Arista Marketing Associates, President of Total Learning Concepts, Chief Operating Officer of Arista Marketing Associates and Chief Operating Officer of Total Learning Concepts
President of Publicis Managed Markets Account Management Group
Chief Compliance & Privacy Officer, Vice President and Executive Director
Compensation as of Fiscal Year 2014.

Publicis Touchpoint Solutions, Inc. Key Developments

Publicis Touchpoint Solutions, Inc. Announces Executive Promotions

Publicis Touchpoint Solutions, Inc. announced that Michelle Keefe has been promoted to the position of president. Ms Keefe has been with Touchpoint for three years serving in the role of chief operating officer (COO). Rick Keefer, former president and chief executive officer (CEO) at Touchpoint, will be assuming the role of global chief business development officer for Publicis Healthcare Communications Group (PHCG) and will lead global business development for the PHCG network. Both will formally begin their new roles effective January 2015. Ms. Keefe joined Publicis Touchpoint Solutions as COO in 2012. Before joining Touchpoint, she led business development for The Visiting Nurse Service of New York.

Orexo AB Forms Commercial Partnership with Publicis Touchpoint Solutions for Launch of Zubsolv in the US

Orexo AB announced that the company has entered into a commercial partnership with Publicis Touchpoint Solutions for the launch of Zubsolv in the United States. Preparations for the commercial launch will commence immediately, in anticipation of the projected approval by the FDA in early July 2013 with launch in September 2013. Orexo maintains overall commercial responsibility as part of the agreement, as well as all rights to Zubsolv in the US market. Publicis Touchpoint Solutions will be responsible for the execution of all field-based promotion activities through dedicated sales representatives and medical support to health care practitioners through deployment of a dedicated medical scientific liaison team. The partnership structure secures strong incentives for both Orexo and Publicis Touchpoint Solutions to maximize the potential of Zubsolv. As part of the agreement, the companies are sharing the investment and profits in the commercialization of Zubsolv. After Publicis Touchpoint Solutions has recovered their investment and agreed return, they will be awarded a single digit share of the profit until the partnership ends. The partnership is based on a three and a half year contract that ends in December 2016.

Orexo US Inc. , Publicis Touchpoint Solutions, Inc. - Special Call

To consider the launch of Zubsolv in the United States

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