January 31, 2015 12:59 PM ET

Health Care Technology

Company Overview of BrightWhistle, Inc.

Company Overview

BrightWhistle, Inc. provides digital marketing, data management, and relationship marketing platform for hospitals, CROs, ACOs, payors, and other healthcare organizations. It offers Patient Marketing Intelligence, a social communication platform that combines clinical and marketing data into actionable formulas capable of re-marketing and acquisition marketing; Persuasion Management, which offers targeted social and search patient acquisition and engagement campaigns to be built and executed through the platform; and Directory Management platform, which provides online search drives to research physicians and facilities. The company offers its solutions as Software-as-a-Service, as well as a...

1440 Dutch Valley Place NE

Suite 1100

Atlanta, GA 30324

United States

Founded in 2010



Key Executives for BrightWhistle, Inc.

Senior Vice President of Finance and Administration
Chief Operating Officer and Director
Chief Technology Officer and Vice President of Product
Compensation as of Fiscal Year 2014.

BrightWhistle, Inc. Key Developments

Scott McFarland Joins BrightWhistle, Inc. as New COO

BrightWhistle, Inc. announced that Scott McFarland has joined as the company's new COO. Greg Foster, the company's co-founder and CEO will add the title of Chairman of the company's board of directors. Chad Mallory, the company's other co-founder and the company's President, will add Chief Strategy Officer to his title.

UBM Medica US and BrightWhistle, Inc. Form Strategic Partnership

UBM Medica US announced a partnership with BrightWhistle, Inc. including the joint marketing of each other's solutions and collaboration on building larger offerings for some of the world's premiere healthcare and hospital groups. UBM Medica US serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and hospital and healthcare systems through online, print, live and custom programs. BrightWhistle serving providers, payors, ACOs and CROs - transforming a healthcare organization's search and social footprints into viable channels capable of increasing revenue, acquiring new patients, directing patient populations, and influencing patient perception.

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