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June 30, 2015 2:20 PM ET

Technology Hardware, Storage and Peripherals

Company Overview of Pure Storage, Inc.

Company Overview

Pure Storage, Inc. provides flash-based storage solutions for enterprises in the United States and internationally. It offers FlashArray, an all-flash enterprise storage array that allows pervasive deployment of flash memory within the enterprise datacenter. The company was founded in 2009 and is based in Mountain View, California.

650 Castro Street

Suite 260

Mountain View, CA 94041

United States

Founded in 2009





Key Executives for Pure Storage, Inc.

Chief Executive Officer and Director
Age: 46
Founder, Chief Technology Officer and Executive Director
Founder and Chief Architect
Chief Financial Officer
Compensation as of Fiscal Year 2014.

Pure Storage, Inc. Key Developments

Pure Storage Appoints Jonathan Martin as Chief Marketing Officer

Pure Storage, announced that Jonathan Martin will join the company as Chief Marketing Officer. Martin will utilize his global enterprise experience to lead and execute Pure Storage's worldwide marketing strategy as the company scales through its next phase of natural growth. He joins Pure Storage from EMC where he spent the last four years, most recently as CMO. Prior to that, he spent five years at HP Software in a variety of roles, including CMO. Martin will report directly to Pure Storage President, David Hatfield.

Pure Storage Offers New All-Flash Array

Pure Storage provided a flash array that's more like a service than a fixed piece of hardware. The plan involves delivering a new kind of storage array and a new procurement/upgrade model where as few customers as possible are left behind because of the ever-evolving progress of flash storage. Evergreen Storage, as Pure Storage calls it, provides constant upgrades to not only the software used to drive the controller, but the controller itself and the media that goes into it. The storage array that introduced this new system, the Flasharray//m, can hold from 15TB to Controllers are upgraded every three years to keep pace with hardware developments, and Pure Storage claims the upgrades can take place without downtime, due to hot-pluggable components. The company also provides trade-in credit when a customer purchases more capacity. A key part of Pure Storage's strategy is to intercept customers - whatever their level of need - when they are in the middle of a transition to the next generation of media, and to make that process as painless as possible. This kind of interception is a clever business strategy, in terms of the behavior of both the market and the customer. By keeping the customer's underlying hardware as fresh as possible against changes in the market, the company's less likely to lose business to newly minted competition sporting the latest generation of controller technology.

Pure Storage Announces Addition of Two Channel Veterans to the Pure Storage Leadership Team

Pure Storage announced the addition of two channel veterans to the Pure Storage leadership team, as well as the launch of the company’s new partner centric Customer Success organization. A 20-year channel veteran, Michael Sotnick joins Pure Storage as Vice President of Global Channels and Alliances, while Alex Hesterberg, formerly of Riverbed and Symantec joins as Vice President, Customer and Partner Success and Technology Services. In the new Global role for Pure, Sotnick will focus on extending Pure’s velocity in the market with existing and new partners across the GSI, ISV, OEM, VAR and Distribution ecosystem while ensuring cross-functional business alignment within the company.

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