January 24, 2015 11:59 PM ET

Internet Software and Services

Company Overview of Brainshark, Inc.

Company Overview

Brainshark, Inc. provides cloud-based sales enablement solutions. Its cloud-based platform provides business presentation solutions for sales, marketing, training, and human resource operations. The company’s solution enables users to create and share video presentations with employees, partners, prospects, and customers, as well as track the business communication. Its platform also allows users to deliver content to various devices from a Web portal, as well as share them through email; and provides insight into content performance, audience engagement, and more. In addition, the company provides implementation services, including project management and planning, site and portal architectu...

130 Turner Street

Building 1

Suite 100

Waltham, MA 02453

United States

Founded in 1997





Key Executives for Brainshark, Inc.

President and Director
Founder and Vice President of Corporate Marketing
Chief Financial Officer and Executive Vice President
Chief Revenue Officer and Senior Vice President of Sales
Compensation as of Fiscal Year 2014.

Brainshark, Inc. Key Developments

Brainshark Unveils SCORM Import Module - Letting Users Import Third-Party Content into Brainshark Rapid Learning

Brainshark, Inc. announced two significant product enhancements. The first is the ability to import third-party SCORM-compliant content directly into Brainshark Rapid Learning -- allowing quick and easy access to learning content, regardless of format. In addition, users can now sync course enrollment and completion data from Brainshark Rapid Learning directly into Salesforce via the Brainshark Connector for Salesforce.com to gain better insight into their learning programs. With these new capabilities, organizations can improve the effectiveness and efficiency of their sales and other training initiatives. Brainshark Rapid Learning -- available with the Brainshark Learning Cloud, Enterprise Cloud and Sales Cloud packages -- is a learning management solution that allows organizations to quickly create, deploy and manage eLearning content, courses and curriculums. It is used for sales training and onboarding, formal learning programs, certification, mLearning and informal, just-in-time learning. Using Brainshark Rapid Learning, organizations can manage student enrollment, enable student self-registration, provide open enrollment course catalogs and certify students, as well as track and analyze student and course performance to measure the progress and success of learners.

Brainshark, Inc. Appoints Greg Flynn to Board of Directors

Brainshark, Inc. announced the appointment of Greg Flynn to its board of directors. As the president of Brainshark, Flynn brings a wealth of strategic and operational experience to the board -- along with a history of bringing to market industry-leading cloud products that help businesses improve sales, marketing and training effectiveness. Flynn is a founding member of Brainshark, having been with the company for 15 years. Prior to serving as president, Flynn was Brainshark's senior vice president of products and services. He also served as Brainshark's vice president of product management and vice president of business development. Prior to Brainshark, Flynn was director of professional services at Progress Software Corporation.

Brainshark, Inc. Announces Availability of New Solution Packages

Brainshark, Inc. announced the availability of new solution packages -- including the Brainshark Sales Cloud, Brainshark Marketing Cloud and Brainshark Learning Cloud -- to help businesses improve the effectiveness of their external and internal communications. The company also unveiled its new Analytics Dashboard, an integral component of these packages. The dashboard provides a visual, single-screen representation of real-time presentation viewing data -- with drill-down capabilities for detailed insights on audience activity and engagement -- so individual users and managers can see how their content is performing and take action. The company's cloud-based technology makes it easy for anyone -- from a sales rep to a CEO -- to turn static documents such as PowerPoints into interactive and trackable online videos and mobile-ready presentations. The company's new packages make it simple for customers to purchase and use company's video presentation technology according to their functional needs -- helping to maximize the reach and results of business communications. The offerings include: Brainshark Learning Cloud -- Organizations can quickly create, deploy and manage mobile-ready presentations, courses and curriculums for eLearning and mLearning needs. Employees, partners and other audiences click to access the content for formal training and certification, as well as informal just-in-time learning. Through detailed reporting, management can track enrollment, viewing behavior, course completion, exam scores and more. Brainshark Marketing Cloud -- Used for capturing the attention of Web visitors, prospects, customers and partners, the Brainshark Marketing Cloud improves demand generation and external communication activities. Marketers can drive measurable results from inbound marketing, email campaigns, social media and event promotion. Using Brainshark's analytics, they can measure the effectiveness of each piece of content, while integration with marketing automation systems makes it easy to identify, score and nurture the better leads. Brainshark Sales Cloud -- Incorporating the capabilities of the Learning Cloud, Marketing Cloud and more, the Brainshark Sales Cloud is a comprehensive sales enablement solution for sales training and onboarding, prospecting and social selling, and both on-demand and live presentation needs. Geared toward improving sales and marketing productivity, the Brainshark Sales Cloud helps sales teams ramp up faster, maximize selling time and forecast more accurately. Analytics help reps identify hot prospects and ways to increase prospecting results, while giving managers insight into rep activity and better practices. Additional packages include the Brainshark HR Cloud for increasing the reach of corporate communications in areas such as open enrollment, benefit plans and executive updates, and the Brainshark Learning Cloud -- Authoring for LMS, which lets users author eLearning courseware to be distributed through a third-party learning management system. The company's Analytics Dashboard, giving users deep insight into content effectiveness, viewing data and patterns, and social activity. The dashboard combines different data on presentation views and usage into intuitive, visual representations -- all on a single screen. Key viewing metrics are reflected in easy-to-access graphs and charts -- with users able to drill down to see granular details, such as individual slide views for a given presentation. An important component of the Sales, Marketing, Learning and HR Cloud packages, the Analytics Dashboard will also be included in all current Brainshark subscriptions. With the Analytics Dashboard, users can instantly assess the effectiveness of their sales, marketing, training and other content. The dashboard brings to life all the important data Brainshark collects, making content even more useful and actionable. It's easy for sales reps to see, for example, how their content is performing and when interest is hot, while managers can tell which reps are the most active and getting the better results. Marketing professionals can monitor video content performance by number of views and/or audience retention -- quickly identifying successful presentations and under-performers, and taking appropriate action. In addition, organizations can see how and whether eLearning presentations are being consumed, reinforcing proper training. Users can also observe trends over time, so they can alter presentation content or target audiences to ensure maximum impact. Additional dashboard features include: Role-based viewing -- Content authors, managers and administrators can each access key metrics -- helping improve the impact of presentations for themselves, their team or the entire organization: Authors -- Have the ability to view usage data and charts related to their own presentations to help identify successful content and hot prospects, and assess overall presentation effectiveness. Managers -- Can view both team and individual activity, letting them identify and promote better practices. Administrators -- Can view activity across the organization to gauge overall content effectiveness. Activity feed -- Updated in real-time, this stream provides information on content that has been recently watched, created, shared and more, offering a play-by-play of activity and helping users stay abreast of trends. Insights on audience engagement -- Users can identify the average percent of slides viewed by their audience to determine and improve presentation impact, and click the report graphics to see more details, including which presentations are generating the most engagement. Geolocation -- Colored maps show globally where content is being viewed, helping users determine reach and most receptive audiences. Viewing charts -- At a glance, users can see which presentations are the most popular, as well as the most recently viewed, and then drill down to see the specifics on who viewed the content, when and for how long. In-depth report access -- With a single click, users enter an environment where they can create detailed reports and choose the fields for inclusion, apply advanced filters and even schedule reports for regular delivery.

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