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July 07, 2015 2:35 PM ET

Internet Software and Services

Company Overview of Brainshark, Inc.

Company Overview

Brainshark, Inc. provides cloud-based sales enablement solutions. Its cloud-based platform provides business presentation solutions for sales, marketing, training, and human resource operations. The company’s solution enables users to create and share video presentations with employees, partners, prospects, and customers, as well as track the business communication. Its platform also allows users to deliver content to various devices from a Web portal, as well as share them through email; and provides insight into content performance, audience engagement, and more. In addition, the company provides implementation services, including project management and planning, site and portal architectu...

130 Turner Street

Building 1

Suite 100

Waltham, MA 02453

United States

Founded in 1997

Phone:

781-370-8000

Fax:

781-370-8202

Key Executives for Brainshark, Inc.

Founder, Chief Executive Officer and Director
President and Director
Founder and Vice President of Corporate Marketing
Chief Financial Officer and Executive Vice President
Chief Revenue Officer and Senior Vice President of Sales
Compensation as of Fiscal Year 2015.

Brainshark, Inc. Key Developments

Brainshark Unveils Brainshark Live

Brainshark, Inc. announced Brainshark Live, bringing powerful live presentation capabilities to the Brainshark Sales Accelerator. Based on Brainshark’s award-winning SlideShark technology, Brainshark Live helps sales reps find and deliver the best presentation for every selling situation – right within Salesforce from their desktops and mobile devices. With these new features, the Sales Accelerator provides an even more comprehensive sales enablement platform – giving reps the ability to prepare for meetings, prospect, present live and track content effectiveness, all within their CRM system. With Brainshark Live, sales teams can: Ensure the use of approved live presentation content – delivered to reps in context with each selling situation, right from within Salesforce. Presentations appear alongside the content reps use to prepare and prospect, so they can quickly find the right material for each sales interaction. Present and project slides from computers, smartphones or tablets, in an easy presenter mode and with support for animations, speaker notes and annotations. Share slide decks so prospects can view them again on-demand and forward them to others. Reps can see who watched the presentation, when, how much and more. Broadcast presentations live over the Web. Reps can initiate presentations from Salesforce and invite both in-person and remote viewers to follow along live, on their own browsers, no downloads required. In addition, with in-depth content analytics, the Brainshark Sales Accelerator makes sales conversations measurable – making it easy to see trends and correlate content used and presented with deals won, identify rep best practices, assess team preparedness, pinpoint prospect interest and more. In addition to Brainshark Live, other new Sales Accelerator enhancements include: Support for Salesforce Communities. Customers using Salesforce Communities can integrate engaging video content into their partner and customer community spaces, and get visibility into what is engaging those audiences and helping grow business. Link to Web Content. Customers with existing content that resides in a range of locations – such as blogs, websites, or shared file storage sites like Box or Dropbox – can serve up this content within context, enabling companies to ramp up quickly if they are just getting started with the Sales Accelerator. Reps also have the ability to use content on their company’s website for more effective selling – getting immediate insight into how buyers are engaging with the links those reps have shared.

Brainshark, Inc. Announces the Appointment of Robin Saitz as Chief Marketing Officer

Brainshark, Inc. announced the appointment of marketing veteran Robin Saitz as chief marketing officer. With a proven track record of building high-performance teams and brands, Saitz will spearhead the company's marketing strategy, ranging from messaging and positioning, to demand generation and awareness programs. Prior to Brainshark, Saitz had a successful 25-year career with PTC, where she was most recently senior vice president of global marketing and operations and led the company's lead-to-revenue initiative. During her tenure, she helped the company grow from $25 million to $1.3 billion in revenue, while leading all aspects of marketing, including product and solutions marketing, corporate branding, social and content marketing, demand generation, regional and channel marketing, and global events.

Brainshark Unveils SCORM Import Module - Letting Users Import Third-Party Content into Brainshark Rapid Learning

Brainshark, Inc. announced two significant product enhancements. The first is the ability to import third-party SCORM-compliant content directly into Brainshark Rapid Learning -- allowing quick and easy access to learning content, regardless of format. In addition, users can now sync course enrollment and completion data from Brainshark Rapid Learning directly into Salesforce via the Brainshark Connector for Salesforce.com to gain better insight into their learning programs. With these new capabilities, organizations can improve the effectiveness and efficiency of their sales and other training initiatives. Brainshark Rapid Learning -- available with the Brainshark Learning Cloud, Enterprise Cloud and Sales Cloud packages -- is a learning management solution that allows organizations to quickly create, deploy and manage eLearning content, courses and curriculums. It is used for sales training and onboarding, formal learning programs, certification, mLearning and informal, just-in-time learning. Using Brainshark Rapid Learning, organizations can manage student enrollment, enable student self-registration, provide open enrollment course catalogs and certify students, as well as track and analyze student and course performance to measure the progress and success of learners.

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