Company Overview of FCB Worldwide, Inc.
FCB Worldwide, Inc. operates as an agency network focusing on changing consumer behavior for the benefit of its clients, colleagues, and communities. Its services include advertising, digital and social media, mobile, healthcare marketing, brand consulting, direct marketing and CRM, strategic data analytics, institute of decision making, strategic planning, rapid pace production, experiential events/sponsorships, retail and shopper marketing, and total market. The company serves clients in various business categories that include savoury foods, sweet foods and snacks, alcoholic drinks, non-alcoholic drinks, cosmetics and beauty, home electronics and audio-visual, retail stores, entertainment...
101 East Erie Street
Chicago, IL 60611
Founded in 1978
Key Executives for FCB Worldwide, Inc.
Chief Executive Officer of Draftfcb HealthCare and President of Draftfcb HealthCare
Chairman of Greater China and Chief Executive Officer of Greater China
Compensation as of Fiscal Year 2016.
FCB Worldwide, Inc. Key Developments
FCB Worldwide, Inc Appoints Brandon Cooke as Global Chief Communications Officer
Jan 18 17
FCB Worldwide, Inc. has appointed Brandon Cooke as global chief communications officer, effective January 26, 2017. Cooke will report directly into Murray and play a lead role in defining and driving the agency's positioning with clients and all other communications touchpoints. Cooke brings a background in marketing, communications and new business to FCB. He most recently rose through the ranks of mcgarrybowen, working his way from business development director to global chief marketing officer over a seven-year stretch. At mcgarrybowen, Cooke helped build the agency's new business machine and also expanded his department to include marketing, PR and communications. Along with the agency's rapid international expansion, Cooke's purview grew to include global duties, helping the growing network further expand and land new clients such as Intel, Clorox, United Airlines, Procter & Gamble and Fiat Chrysler Automobiles.
Academy, Ltd. Selects Foote, Cone & Belding as Agency of Record
Dec 8 16
Academy Ltd. has selected Foote, Cone & Belding (FCB) as the company's agency of record. The Chicago office of FCB will partner with the Academy team to develop overall brand positioning and a marketing communications strategy with a focus on driving awareness and sentiment, traffic and sales.
Fcb Ulka Group Announces the Appointment of Mahendra Bhagat as National Creative Director
Sep 13 16
FCB Ulka Group has announced the appointment of Mahendra Bhagat as national creative director (NCD). In his new role, Bhagat will be based in Bengaluru and will support all offices of the agency in South India. Prior to this, he was with JWT Mumbai as vice-president and creative head where he worked on brands such as The Times of India, Kellogs, Rin, Nakshatra Jewellery, and Godrej Appliances.
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