October 25, 2016 10:33 PM ET

Internet Software and Services

Company Overview of Recurly, Inc.

Company Overview

Recurly, Inc. delivers agile enterprise-grade subscription management services to Software-as-a-Service, media, mobile, consumer goods, productivity, and publishing businesses worldwide. Its subscription management services allow users to speed time-to-value, maximize revenue, boost developer productivity, gain actionable insights, and ensure security and compliance. The company was founded in 2009 and is based in San Francisco, California.

400 Alabama Street

Suite 202

San Francisco, CA 94110

United States

Founded in 2009



Key Executives for Recurly, Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder, Chairman and Chief Architect
Chief Financial Officer
Chief Operating Officer
Chief Technical Officer
Compensation as of Fiscal Year 2016.

Recurly, Inc. Key Developments

Recurly Launches Gift Subscriptions to Power New Customer Acquisition

Recurly, Inc. announced the immediate availability of Recurly Gift Subscriptions, which gives subscription businesses an easy, automated way to deliver their products or services in the form of gift cards and gift plans. Combined with Recurly's coupon features, subscription businesses have a powerful set of tools to create compelling promotions to attract new subscribers in the upcoming holiday season and throughout the year. For a subscription business, its most loyal subscribers are influential evangelists, promoting the products and services they value and enjoy through word-of-mouth, reviews and recommendations. With Recurly Gift Subscriptions, subscription businesses have an easy way to give these fans the ability to purchase favorite subscriptions as gifts, satisfying their customers' gift-giving needs while also acquiring new subscribers in a cost-effective manner.

Recurly, Inc. Announces the Availability of Recurly Analytics

Recurly Inc. announced the immediate availability of Recurly Analytics, a new capability that surfaces data-driven insights for informed decision-making and revenue optimization. Unlike other analytics solutions, Recurly Analytics makes business insights quickly accessible by examining billing events, marketing events and customer lifecycle data, enabling customers to continually refine their business for peak subscription performance. Subscription and billing data 'along with trends over time' provide a measure of business health, subscriber engagement and customer loyalty. With Recurly Analytics, businesses receive dashboards, dynamic graphs and key performance indicators (KPIs) that give a clear overview of the current state of their company. Most importantly, Recurly Analytics provides the ability to compare the performance of subscription plans across channels, marketing programs and cohorts of users. Subscription businesses can easily track their churn and subscriber growth rates for top-performing plans or changes in average revenue per user (ARPU) and then devise strategies to improve performance. Recurly Analytics provides sophisticated tools to monitor and manage a subscription business: Gain instant visibility into essential business metrics: Quickly review billings, monthly recurring revenue (MRR) and subscriber and plan data. See growth rates of subscribers and revenue: Understand the factors impacting the growth (or decline) of recurring revenue and subscriber numbers. Understand reasons for retention and churn: Analyze cohort retention rates over time and the underlying reasons for churn. Track recovered revenue: Know exactly how much revenue Recurly recovers each month through automated revenue recovery processes, including revenue that would have been lost to churn. Compare plan versus plan performance: Optimize subscription offerings by understanding which plans outperform other plans based on eight key performance indicators, including trial conversions, churn and customer lifetime value.

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