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July 05, 2015 1:59 PM ET


Company Overview of Sailthru, Inc.

Company Overview

Sailthru, Inc. provides consumer interest-based omnichannel personalization and automation platform. Its platform provides analysis of explicit and implicit consumer behavior and interest data, behavioral data, and purchase data in a single customer view; and allows brands to develop user profiles and create personal brand experiences across onsite, email, mobile, social, and offline channels. The company also provides implementation, account management, support, creative, and analytics and strategy services; and training programs through Webinars, live, and customized training. It serves ecommerce, and media and publishing clients in the United States and internationally. Sailthru, Inc. was...

160 Varick Street

12th Floor

New York, NY 10013

United States

Founded in 2008



Key Executives for Sailthru, Inc.

Chief Executive Officer
Age: 54
Co-Founder and Chairman
Co-Founder and Chief Technology Officer
Co-Founder and Executive Vice President of Technology Operations
Chief Financial Officer
Age: 52
Compensation as of Fiscal Year 2015.

Sailthru, Inc. Key Developments

Sailthru Launches Compass, Solution Partner and Integrations Ecosystem

Sailthru announced the launch of Compass, the company’s formal solution and integration partner ecosystem built to serve customer-centric ecommerce and media brands. Compass marks a major evolution for Sailthru as clients can now directly integrate the Sailthru platform with their marketing stack components, allowing a seamless flow of data to the Sailthru platform, driving relevancy for individual-level, cross-channel customer engagement. Compass currently includes more than 35 companies across both Integration Partner and Solution Partner categories, including Janrain, Bounce Exchange and Kickdynamic. Solution partners give clients access to deep expertise in implementation, security, design, content and other key functions. Integration partners make it even easier for clients to connect the Sailthru platform to their existing technologies using a preconfigured set of code. Integration partners are found across seven key categories: ecommerce platforms, user acquisition, events/triggers, content, point of sale and email optimization, multichannel consumer; with each category representing a key component of the modern marketing tech stack.

Sailthru Names Neil Lustig as CEO, with Effective from April 6, 2015

Sailthru announced the appointment of Neil Lustig as Chief Executive Officer effective April 6, 2015. Lustig will be based out of the New York City office, and will lead day-to-day operations for the rapidly growing marketing technology company, while Capel continues to maintain his role as Chairman and founding visionary. Most recently serving as CEO and President of Vendavo. As CEO, Lustig will develop and spearhead Sailthru’s overall strategy for continued growth across all functions, enabling Sailthru to continue its rise as the leading marketing automation platform for modern marketers. Neil Capel remains Chairman and will continue to lead through visionary product innovation and thought leadership.

Sailthru Appoints Amy Shapero as Chief Financial Officer

Sailthru announced that Amy Shapero has joined the company as Chief Financial Officer. Prior to joining the company, Shapero served as Senior Vice President overseeing Strategy, Corporate Communications and Corporate Development at DigitalGlobe.

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