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October 04, 2015 7:45 AM ET


Company Overview of Sailthru, Inc.

Company Overview

Sailthru, Inc. provides consumer interest-based omnichannel personalization and automation platform. Its platform provides analysis of explicit and implicit consumer behavior and interest data, behavioral data, and purchase data in a single customer view; and allows brands to develop user profiles and create personal brand experiences across onsite, email, mobile, social, and offline channels. The company also provides implementation, account management, support, creative, and analytics and strategy services; and training programs through Webinars, live, and customized training. It serves ecommerce, and media and publishing clients in the United States and internationally. Sailthru, Inc. was...

160 Varick Street

12th Floor

New York, NY 10013

United States

Founded in 2008



Key Executives for Sailthru, Inc.

Chief Executive Officer
Age: 54
Co-Founder and Chairman
Co-Founder and Chief Technology Officer
Co-Founder and Executive Vice President of Technology Operations
Chief Financial Officer
Age: 52
Compensation as of Fiscal Year 2015.

Sailthru, Inc. Key Developments

Eric Porres Joins Sailthru as Chief Marketing Officer

Sailthru announced that Eric Porres has joined the company as Chief Marketing Officer. With over 20 years of experience in global marketing leadership, Porres brings further expertise in revenue growth, acquisition diligence, international expansion and initial public offerings to the Sailthru executive team. Most recently, Porres served as Chief Marketing Officer of Rocket Fuel, where he was responsible for all marketing and commercial insight activities contributing to Rocket Fuel's revenue growth from $46 million to over $408 million in three years.

Sailthru Announces General Release of Sailthru Sightlines

Sailthru announced that Sailthru Sightlines is now in general release and available to all ecommerce and media clients. Originally launched in October of 2014 in a private beta, Sightlines predicts the behaviors and most likely actions of individual customers and generates significant lift for clients across key revenue metrics. Sailthru Sightlines is the first behavioral predictions technology built directly into a marketing automation and personalization platform. Brands that utilized Sailthru Sightlines combined with personalization reaped significant benefits from the solution. With Sightlines, brand marketers can easily predict customer lifetime value at the individual level, giving an accurate view into the revenue that retained customers will generate as far as one year forward. With this information, brands can then optimize acquisition to increase the volume of high value customers gain across their marketing mix. Channel marketers can use Sightlines to dramatically advance customer segmentation strategies without the use of RFM modeling or other, more complicated, forms of analysis. When compared to RFM modeling, Sightlines more accurately identified nearly twice as many top revenue-producing customers, enabling marketers to more effectively increase sales volume and velocity. Country Outfitter was able to use Sightlines to redefine their top segment and dramatically expand their known best customers list by nearly 70%, resulting in a 72% lift in revenue. Now, with one of the most advanced digital marketing teams in the mid-market ecommerce space, Country Outfitter is able to message more customers and earn more without increasing opt-outs and will next be using Sightlines to further optimize customer acquisition strategies. For media companies, Sightlines reveals which customers are more likely to engage and predicts the volume of pageviews that can be expected, along with other key revenue and engagement-related metrics. For ecommerce companies, the solution predicts which customers will purchase, when they are most likely to do so, at what price points and even total revenue value for individual customers for an entire year. TheBlaze used Sightlines to leverage the forward-looking probability of email open rates against their previous top-performing segments. Their predictions drove compelling results as the company was able to identify in tests that they could send 27% fewer messages with only a 0.25% decline in page views. Given that email is the channel that delivers the most ROI for marketers (up to $44 per $1 invested), protecting their contact list from irrelevant or untimely communications is one of the most important efforts a publisher can undertake.

Sailthru Joins hybris Extend Program to Deliver on the Need for Customer-Centric Commerce

Sailthru announced its official integration with hybris software. Now, with Sailthru, hybris customers are able to natively collect both purchase and user behavioral data from hybris-powered websites, attribute all onsite activities to individual customer profiles and incorporate the clickstream data into personalized messages and recommendations in email, onsite and in mobile experiences. Sailthru offers a prebuilt integration with the hybris Commerce Suite that is easily configurable with any client’s website. Marketers leveraging both leading platforms can use Sailthru’s modern technologies to send personalized email, deliver personalized onsite recommendations and in-app experiences knowing that every Sailthru experience has been informed or triggered by purchases, abandonment and other commerce-specific onsite behavior.

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