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November 25, 2015 4:31 PM ET


Company Overview of DigitasLBi

Company Overview

DigitasLBi operates as a marketing and technology agency that transforms businesses for the digital age. It offers design and build, creative, branded content, content strategy, user experience, mobile, social media, CRM, managed, analytics, SEO, pay-per-click, user research, social business design, media planning and buying, and technology services; insight, creativity, and distribution services; and marketing cloud suite of processes and tools. The company was formerly known as Digitas Inc. DigitasLBi was founded in 1980 and is based in Boston, Massachusetts with additional offices in the United States, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switz...

33 Arch Street

Floor 8

Boston, MA 02110

United States

Founded in 1980

1,740 Employees





Key Executives for DigitasLBi

Global Chief Executive Officer and Member of Global Executive Board
Age: 47
Global Chief Financial Officer and Member of Global Executive Board
Chief Operating Officer, Chief Financial Officer of International and Member of Global Executive Board
Age: 46
Chief Executive Officer of North America and Member of Global Executive Board
Age: 55
Compensation as of Fiscal Year 2015.

DigitasLBi Key Developments

CUR Media, Inc. Announces Strategic Partnership with DigitasLBi

CÜR Media Inc. announced an exciting, strategic partnership with DigitasLBi. Under the agreement, DigitasLBi New York will provide strategic planning, media buying, marketing and creative support tied to the launch of the company's next generation music streaming app.

DigitasLBi Appoints Alvaro Cabrera as Chief Strategy Officer for North America

DigitasLBi announced the appointment of Alvaro Cabrera as Chief Strategy Officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. Prior to this, Alvaro served as the Managing Director and Head of Engagement Planning at OgilvyOne New York. Cabrera was also the Global Lead for OgilvyOne's proprietary planning methodology and tool, which he played a crucial role in developing and deploying across their entire network worldwide. As Chief Strategy Officer, Alvaro will work closely with Ronald Ng, Chief Creative Officer, N.A, and Jason Kodish, Global Chief Data Scientist. He will also partner with Baba Shetty (Global Chief Media officer) to deliver a consistent approach to strategy across teams and disciplines. Alvaro has 18 years of industry experience, and has worn many hats during that time, having been an account manager, strategist and creative copywriter at several top customer engagement agencies. He has created and launched integrated campaigns in Europe, Latin America and the U.S.

DigitasLBi Announces Two Senior Executive Appointments

DigitasLBi has appointed Upasana Roy as head of strategy and Adityan Kayalakal as head, key accounts. They will be reporting to managing director, Amaresh Godbole. Prior to this, Roy was a planning director at Ogilvy, while Kayalakal was AVP and business director - content at The 120 Media Collective.

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