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September 03, 2015 2:51 AM ET


Company Overview of DigitasLBi

Company Overview

DigitasLBi operates as a marketing and technology agency that transforms businesses for the digital age. It offers design and build, creative, branded content, content strategy, user experience, mobile, social media, CRM, managed, analytics, SEO, pay-per-click, user research, social business design, media planning and buying, and technology services; insight, creativity, and distribution services; and marketing cloud suite of processes and tools. The company was formerly known as Digitas Inc. DigitasLBi was founded in 1980 and is based in Boston, Massachusetts with additional offices in the United States, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switz...

33 Arch Street

Floor 8

Boston, MA 02110

United States

Founded in 1980

1,740 Employees





Key Executives for DigitasLBi

Global Chief Executive Officer and Member of Global Executive Board
Age: 47
Global Chief Financial Officer and Member of Global Executive Board
Chief Operating Officer, Chief Financial Officer of International and Member of Global Executive Board
Age: 46
Chief Executive Officer of North America and Member of Global Executive Board
Age: 55
Compensation as of Fiscal Year 2015.

DigitasLBi Key Developments

DigitasLBi Appoints Alvaro Cabrera as Chief Strategy Officer for North America

DigitasLBi announced the appointment of Alvaro Cabrera as Chief Strategy Officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. Prior to this, Alvaro served as the Managing Director and Head of Engagement Planning at OgilvyOne New York. Cabrera was also the Global Lead for OgilvyOne's proprietary planning methodology and tool, which he played a crucial role in developing and deploying across their entire network worldwide. As Chief Strategy Officer, Alvaro will work closely with Ronald Ng, Chief Creative Officer, N.A, and Jason Kodish, Global Chief Data Scientist. He will also partner with Baba Shetty (Global Chief Media officer) to deliver a consistent approach to strategy across teams and disciplines. Alvaro has 18 years of industry experience, and has worn many hats during that time, having been an account manager, strategist and creative copywriter at several top customer engagement agencies. He has created and launched integrated campaigns in Europe, Latin America and the U.S.

DigitasLBi Announces Two Senior Executive Appointments

DigitasLBi has appointed Upasana Roy as head of strategy and Adityan Kayalakal as head, key accounts. They will be reporting to managing director, Amaresh Godbole. Prior to this, Roy was a planning director at Ogilvy, while Kayalakal was AVP and business director - content at The 120 Media Collective.

Ingenico Payment Services Selects DigitasLBi Commerce to Deliver Seamless Integration with hybris Commerce Platform

DigitasLBi Commerce announced it has been selected by Ingenico Payment Services, the leading global digital payment service provider and has now developed a hybris Extend plug-in module that delivers full integration with its payment management system. Utilizing the extension, retailers with commerce websites built on the hybris commerce platform will be able to take advantage of the extensive choice of international and local payment methods offered by Ingenico Payment Services, managing all transactions from within their hybris administration dashboard. More than 160,000 customers in over 70 countries worldwide use Ingenico Payment Services to manage, collect and secure payments and prevent fraud on digital transactions. With certified links to more than 200 acquiring partners and banks, Ingenico's comprehensive fraud prevention solutions also enable online retailers to verify buyer authenticity while configuring transaction risk levels appropriate to their business. Designed by DigitasLBi Commerce to deliver quick and easy connectivity, saving considerable time and resources at implementation, the new hybris Extend plug-in allows merchants operating webshops built on the hybris platform to connect directly to Ingenico's payment management system. Going forward, DigitasLBi Commerce becomes responsible for regularly updating and supporting the hybris Extend plug-in to assure trouble free operations.

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