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August 29, 2015 4:13 PM ET


Company Overview of DigitasLBi

Company Overview

DigitasLBi operates as a marketing and technology agency that transforms businesses for the digital age. It offers design and build, creative, branded content, content strategy, user experience, mobile, social media, CRM, managed, analytics, SEO, pay-per-click, user research, social business design, media planning and buying, and technology services; insight, creativity, and distribution services; and marketing cloud suite of processes and tools. The company was formerly known as Digitas Inc. DigitasLBi was founded in 1980 and is based in Boston, Massachusetts with additional offices in the United States, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switz...

33 Arch Street

Floor 8

Boston, MA 02110

United States

Founded in 1980

1,740 Employees





Key Executives for DigitasLBi

Global Chief Executive Officer and Member of Global Executive Board
Age: 47
Global Chief Financial Officer and Member of Global Executive Board
Chief Operating Officer, Chief Financial Officer of International and Member of Global Executive Board
Age: 46
Chief Executive Officer of North America and Member of Global Executive Board
Age: 55
Compensation as of Fiscal Year 2015.

DigitasLBi Key Developments

DigitasLBi Announces Two Senior Executive Appointments

DigitasLBi has appointed Upasana Roy as head of strategy and Adityan Kayalakal as head, key accounts. They will be reporting to managing director, Amaresh Godbole. Prior to this, Roy was a planning director at Ogilvy, while Kayalakal was AVP and business director - content at The 120 Media Collective.

Ingenico Payment Services Selects DigitasLBi Commerce to Deliver Seamless Integration with hybris Commerce Platform

DigitasLBi Commerce announced it has been selected by Ingenico Payment Services, the leading global digital payment service provider and has now developed a hybris Extend plug-in module that delivers full integration with its payment management system. Utilizing the extension, retailers with commerce websites built on the hybris commerce platform will be able to take advantage of the extensive choice of international and local payment methods offered by Ingenico Payment Services, managing all transactions from within their hybris administration dashboard. More than 160,000 customers in over 70 countries worldwide use Ingenico Payment Services to manage, collect and secure payments and prevent fraud on digital transactions. With certified links to more than 200 acquiring partners and banks, Ingenico's comprehensive fraud prevention solutions also enable online retailers to verify buyer authenticity while configuring transaction risk levels appropriate to their business. Designed by DigitasLBi Commerce to deliver quick and easy connectivity, saving considerable time and resources at implementation, the new hybris Extend plug-in allows merchants operating webshops built on the hybris platform to connect directly to Ingenico's payment management system. Going forward, DigitasLBi Commerce becomes responsible for regularly updating and supporting the hybris Extend plug-in to assure trouble free operations.

DigitasLBi Elevates Matthew Jacobson to EVP, Global Executive Design Director

DigitasLBi announced the elevation of Matthew Jacobson to EVP/Global Executive Design Director. In this newly created role, Jacobson will collaborate on key client and new-business initiatives across DigitasLBi offices in 25 countries. Jacobson will continue to be based in Chicago, reporting to Ronald Ng, Chief Creative Officer for North America. Beginning this summer in China, he will also be working in-residence at various global offices to help grow local and national design. In his previous role as SVP/Group Director, Jacobson lead design for North American offices, after founding DigitasLBi's design, branding, and illustration studio out of the Chicago office. He and his team recently rebranded the iconic 225-year-old New York Stock Exchange.

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