September 25, 2016 2:41 AM ET

Media

Company Overview of DigitasLBi, Inc.

Company Overview

DigitasLBi, Inc. operates as a marketing and technology agency. It offers design and build, affiliate marketing, creative, branded content, content strategy, user experience, mobile, social media, CRM, managed, analytics, SEO, pay-per-click, user research, social business design, media planning and buying, and technology services; and insight, brand building, content creation, and distribution services. The company was founded in 2013 and is based in Boston, Massachusetts with additional offices worldwide. DigitasLBi, Inc. operates as a subsidiary of MMS USA Holdings, Inc.

33 Arch Street

Floor 8

Boston, MA 02110

United States

Founded in 2013

1,740 Employees

Phone:

617-867-1000

Fax:

617-867-1111

Key Executives for DigitasLBi, Inc.

Global Chief Executive Officer and Member of Global Executive Board
Age: 48
President
Global Chief Financial Officer
Chief Operating Officer, Chief Financial Officer of International and Member of Global Executive Board
Age: 47
Chief Executive Officer of North America and Member of Global Executive Board
Age: 56
Compensation as of Fiscal Year 2016.

DigitasLBi, Inc. Key Developments

DigitasLBi Promotes Scott Ross to Chief Technology Officer, International

DigitasLBi has promoted current Chief Technology Officer, UK Scott Ross to the newly created role of Chief Technology Officer, International. Since joining DigitasLBi from Critical Mass in Toronto in September 2014, Ross has restructured and refocussed the agency's technology strategy, leading the UK technology team. In his newlyexpanded role, Ross will work to ensure consistency across the agency's technology offering in key international markets, with a focus on developing its data and technology proposition and helping to create transformational technology solutions for clients at an international level. He will also work closely with DigitasLBi's analyst and alliances team to forge closer relationships with key technology partners across its international footprint. He will also continue to oversee the technology team and offering in the UK. Ross will report to DigitasLBi's Chief Executive Officer, International, Ewen Sturgeon and Global Chief Technology Officer, Paolo Yuvienco.

LiveRamp Announces Partnership with DigitasLBi to Fuel Smarter Media Planning Decisions Using Connected Data

LiveRamp announced partnership with DigitasLBi to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp’s data connectivity services to link data from multiple first and third party data sources within DigitasLBi’s IDIOM™ platform, an insight tool to generate better media decisions and smarter content and creative strategy. Through the partnership, LiveRamp’s data connectivity services are used to anonymize and link data from a broad range of data providers, including Acxiom, comScore, Research Now, and ShareThis. DigitasLBi clients can also use LiveRamp to anonymize and link their own offline first-party CRM and sales data for analysis. Linked data is delivered to DigitasLBi’s IDIOM™ platform, enabling data scientists to benefit from an extensive, privacy-safe data set for understanding customer journeys that span multiple channels and devices over time.

CUR Media, Inc. Announces Strategic Partnership with DigitasLBi

CÜR Media Inc. announced an exciting, strategic partnership with DigitasLBi. Under the agreement, DigitasLBi New York will provide strategic planning, media buying, marketing and creative support tied to the launch of the company's next generation music streaming app.

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