March 28, 2017 8:04 PM ET

Internet Software and Services

Company Overview of MaxPoint Interactive, Inc.

Company Overview

MaxPoint Interactive, Inc. operates as a marketing technology company in the United States and Europe. It offers MaxPoint intelligence platform, a business intelligence and marketing automation cloud-based software service that enable national brands to drive local in-store sales. The company sells its solutions directly to enterprises in consumer products, retail, automotive, financial services, healthcare, telecommunications, and entertainment industries, as well as through advertising agencies. MaxPoint Interactive, Inc. was founded in 2006 and is headquartered in Morrisville, North Carolina.

3020 Carrington Mill Boulevard

Suite 300

Morrisville, NC 27560

United States

Founded in 2006

379 Employees

Phone:

800-916-9960

Key Executives for MaxPoint Interactive, Inc.

Co-Founder, Chairman, Chief Executive Officer and President
Age: 45
Total Annual Compensation: $297.5K
Chief Financial Officer
Age: 42
Total Annual Compensation: $277.4K
Chief Operating Officer
Age: 51
Total Annual Compensation: $282.4K
Chief Technology Officer
Age: 45
Total Annual Compensation: $307.1K
Compensation as of Fiscal Year 2016.

MaxPoint Interactive, Inc. Key Developments

MaxPoint Partners with InfoScout to Create True Shopper-Level Campaign Measurement

MaxPoint announced that it has partnered with InfoScout to use shopper-level insights to transform the way CPG companies and retailers measure their marketing programs. MaxPoint utilizes privacy-friendly location and basket-level data from InfoScout’s panel of active shoppers along with its own proprietary data to model audiences with a high propensity to buy. That unique dataset is also used to enrich companies’ customer lists with information about loyalists’ product and retailer preferences. MaxPoint is further able to utilize the data to measure the sales impact of programs at the shopper level. The partnership allows digital advertisers to reach audiences based on where and when those customers shop, as well as the products in their baskets. Subscribers to MaxPoint’s Customer Catalyst™ CRM software can also benefit from InfoScout’s panel data, which MaxPoint uses alongside its own data to model the attributes and product preferences of loyal customers on brands’ and retailers’ CRM lists. The impact marketing programs have on individual shoppers is quantifiable with MaxPoint Sales Impact Studies, which analyze which buyers account for the great incremental campaign volume. InfoScout operates America’s most representative consumer purchase panel through mobile apps that reward shoppers with school donations, cash and gift cards in exchange for uploading their shopping and dining receipts. The consumer insights company provides valuable path-to-purchase insights tied to UPC, price, loyalty, visitation and location across all retail formats, including grocery, mass, club, drug, dollar, specialty and e-commerce.

MaxPoint Interactive, Inc. Leverages Adobe Audience Manager for Easy Activation of Enriched CRM Lists

MaxPoint announced a collaboration with Adobe Audience Manager, Adobe’s data management platform, that will enable customers to activate CRM lists that have been enriched by MaxPoint’s CRM enrichment and matching software, Customer Catalyst™, directly through Audience. Marketers who store their first-party customer list data in Audience Manager can now take advantage of continuous data enrichment from Customer Catalyst, which enhances customer profiles with intelligence about store visits, household-level brand preferences and real-time purchase intent. The enriched lists can be activated across any marketing technology that syncs into Audience Manager. The collaboration is the latest development in a relationship that began last year, when MaxPoint extended access to its digital audience data through Audience Manager.

MaxPoint Interactive, Inc. Reports Unaudited Consolidated Earnings Results for the Fourth Quarter and Full Year Ended December 31, 2016; Provides Earnings Guidance for the First Quarter Ending March 31, 2016 and Fiscal Year Ending December 31, 2017

MaxPoint Interactive, Inc. reported unaudited consolidated earnings results for the fourth quarter and full year ended December 31, 2016. For the quarter, the company reported total revenues of $46.302 million against $40.992 million a year ago. Profit from operations was $2.740 million against loss of $4.431 million a year ago. Profit before income taxes was $2.497 million against loss of $4.628 million a year ago. Net income was $2.497 million or $0.37 per basic and diluted share against net loss of $4.628 million or $0.71 per basic and diluted share a year ago. Adjusted EBITDA was $6.803 million against adjusted LBITDA of $1.525 million a year ago. Non-GAAP net income was $3.898 million or $0.58 per basic and diluted share against net loss of $3.527 million or $0.54 per basic and diluted share a year ago. For the year, the company reported total revenues of $106.460 million against $140.127 million a year ago. Loss from operations was $16.811 million against $20.381 million a year ago. Loss before income taxes was $17.851 million against $22.453 million a year ago. Net loss was $17.851 million or $2.71 per basic and diluted share against $22.453 million or $4.12 per basic and diluted share a year ago. Net cash used in operating activities was $5.850 million against $14.679 million a year ago. Purchases of property, equipment and software were $2.720 million against $8.764 million a year ago. Adjusted LBITDA was $2.603 million against $10.449 million a year ago. Non-GAAP net loss was $13.442 million or $2.04 per basic and diluted share against $18.596 million or $3.02 per basic and diluted share a year ago. For the first quarter ending March 31, 2017, the company expects revenue ex-TAC for the first quarter ending March 31, 2017 is expected to be between $18.0 million and $19.2 million. Adjusted LBITDA for the first quarter ending March 31, 2016 is expected to be between $5.7 million and $4.7 million. Revenue ex-TAC for the fiscal year ending December 31, 2017 is expected to be between $101.0 million and $105.0 million. Adjusted EBITDA for the fiscal year ending December 31, 2017 is expected to be between $1.0 million and $3.0 million.

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