August 21, 2017 2:42 AM ET

Household Durables

Company Overview of Vita-Mix Corporation

Company Overview

Vita-Mix Corporation manufactures and supplies blending equipment for home and commercial use. The company offers personal and other types of blenders, as well as various accessories for homes; and beverage blenders, food preparation blending machines, and frozen treat mixers for commercial clients, including restaurants, franchises, foodservice operators, mixologists, and other chains. It offers its products through retailers for homes; and commercial foodservice dealers for businesses in the United States. The company also offers its products through international distributors for clients outside the United States. Vita-Mix Corporation was founded in 1921 and is based in Cleveland, Ohio.

8615 Usher Road

Cleveland, OH 44138

United States

Founded in 1921





Key Executives for Vita-Mix Corporation

Chief Executive Officer and President
Executive Chairman
Chief Operating Officer
Vice President of Commercial Sales
Compensation as of Fiscal Year 2017.

Vita-Mix Corporation Key Developments

Vitamix Introduces 780 – the Sleekest

Vitamix introduced the 780 – the sleekest, most streamlined Vitamix machine to date. The Vitamix 780 boasts the advanced, high-performance blending the company is known for, now enhanced with capacitive touchscreen controls. Modern and sophisticated, the machine's scratch-resistant, hardened-glass touch screen cleans with a single swipe. It is designed with an appealing vertical orientation of controls, engineered for ease of use and walk-away convenience. The Vitamix 780 makes blending intuitive, creating entire recipes with a single touch. The machine features five pre-programmed settings for Smoothies, Frozen Desserts, Hot Soups, Puree, as well as a Cleaning Cycle. Users can watch the machine as it cycles from one speed to the next on the vertical controls as programs run. An automatic shut-off at the end of each cycle takes the guesswork out of blending speeds and times, to ensure consistent results. Powerful and versatile, the Vitamix 780 is also equipped with a Variable Speed Control that adjusts from low to high with the swipe of a thumb to process hearty ingredients, like leafy greens, frozen fruits and crunchy vegetables. A fully variable Pulse action can be used alone and in tandem with the pre-programmed settings or Variable Speed Control to effortlessly create a variety of textures. The tamper helps blend thick or frozen mixtures with perfect results every time. The Vitamix 780 has a compact and modern design that fits under most kitchen cabinets, keeping it readily accessible on the counter for daily use. It delivers quality blends and takes the place of several appliances, freeing up valuable counter space. The low profile 64-ounce, BPA-free container includes a hardened stainless steel blade and wider base for finer blending. Enhanced airflow management, similar to Vitamix commercial blenders, dramatically reduces noise, offering quieter blending. This feature also improves motor cooling for longer, more robust processing of even the toughest foods. The Vitamix 780 has a suggested retail price of $699.95, and includes a cookbook and a full seven-year warranty. It is available in a premium, easy-to-clean black finish exclusively at Williams-Sonoma.

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Recent Private Companies Transactions

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