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November 28, 2015 1:57 PM ET

Household Durables

Company Overview of Vita-Mix Corporation

Company Overview

Vita-Mix Corporation designs, manufactures, and markets blending equipment to consumer market and foodservice industries in the United States and internationally. It provides mix machines, drink machines, containers, and accessories. The company was founded in 1921 and is based in Cleveland, Ohio.

8615 Usher Road

Cleveland, OH 44138

United States

Founded in 1921





Key Executives for Vita-Mix Corporation

Executive Chairman and Chief Executive Officer
Commercial Marketing Manager
Compensation as of Fiscal Year 2015.

Vita-Mix Corporation Key Developments

Vitamix Introduces 780 – the Sleekest

Vitamix introduced the 780 – the sleekest, most streamlined Vitamix machine to date. The Vitamix 780 boasts the advanced, high-performance blending the company is known for, now enhanced with capacitive touchscreen controls. Modern and sophisticated, the machine's scratch-resistant, hardened-glass touch screen cleans with a single swipe. It is designed with an appealing vertical orientation of controls, engineered for ease of use and walk-away convenience. The Vitamix 780 makes blending intuitive, creating entire recipes with a single touch. The machine features five pre-programmed settings for Smoothies, Frozen Desserts, Hot Soups, Puree, as well as a Cleaning Cycle. Users can watch the machine as it cycles from one speed to the next on the vertical controls as programs run. An automatic shut-off at the end of each cycle takes the guesswork out of blending speeds and times, to ensure consistent results. Powerful and versatile, the Vitamix 780 is also equipped with a Variable Speed Control that adjusts from low to high with the swipe of a thumb to process hearty ingredients, like leafy greens, frozen fruits and crunchy vegetables. A fully variable Pulse action can be used alone and in tandem with the pre-programmed settings or Variable Speed Control to effortlessly create a variety of textures. The tamper helps blend thick or frozen mixtures with perfect results every time. The Vitamix 780 has a compact and modern design that fits under most kitchen cabinets, keeping it readily accessible on the counter for daily use. It delivers quality blends and takes the place of several appliances, freeing up valuable counter space. The low profile 64-ounce, BPA-free container includes a hardened stainless steel blade and wider base for finer blending. Enhanced airflow management, similar to Vitamix commercial blenders, dramatically reduces noise, offering quieter blending. This feature also improves motor cooling for longer, more robust processing of even the toughest foods. The Vitamix 780 has a suggested retail price of $699.95, and includes a cookbook and a full seven-year warranty. It is available in a premium, easy-to-clean black finish exclusively at Williams-Sonoma.

Vita-Mix Corporation Introduces S30

Vita-Mix Corporation announced that it presents the S30 the first high-performance, personal blender from the brand trusted by consumers and professional chefs alike. Featuring the versatility and durability that are synonymous with the company name, the S30 offers a sleek, compact design that allows users to easily create smaller batches and individual servings and streamlines everyday kitchen tasks. Equipped with two perfectly sized containers for individuals and small families plus a lightweight base, the S30 makes it simple to quickly blend and take recipes to go. The small but mighty S30 boasts a powerful 790-watt motor, metal drive system and the signature laser-cut, stainless-steel blades a staple of the company machines. The result is a smoother blend, even with tough ingredients. The machine also gives users control over blending, with a Variable Speed Control and a Pulse feature to effortlessly create a variety of textures. Designed to perform like no other, the efficient S30 comes with two unique, shatter-resistant, BPA-free containers. Users can choose the right one for the task at hand, making it simple to prepare individual servings of smoothies and juices, quickly chop vegetables, grind grains and produce smaller batches of soups, sauces, vinaigrettes, frozen desserts and more. An interlock ensures the container is securely in place before starting the machine. The 20-ounce double insulated beverage cup quickly blends single serving recipes and becomes an instant travel cup perfect for most cup holders with a flip top lid. Its double insulated material maintains temperatures while on the go. The 40-ounce container offers fast processing, a mess-free pour and the versatility to create single and double servings of favorite company recipes. The removable blade base on the S30 makes it safe and easy to extract thicker creations, like peanut butter and dips. For added convenience, both containers, as well as the tamper and blade base, are top rack dishwasher-safe. Because of its smaller stature, the S30 can conveniently be stored in or under kitchen cabinets and the containers fit easily on refrigerator shelves. This machine is also perfect for the gym, office, vacation home, business trip. or anywhere there is a need for personal blending. The S30 has a suggested retail price of $399 and includes a personal blending cookbook and five-year warranty. The S30 is now available in an attractive black finish exclusively at Williams-Sonoma and

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