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September 03, 2015 1:06 AM ET

Household Durables

Company Overview of Vita-Mix Corporation

Company Overview

Vita-Mix Corporation designs, manufactures, and markets blending equipment to consumer market and foodservice industries in the United States and internationally. It provides mix machines, drink machines, containers, and accessories. The company was founded in 1921 and is based in Cleveland, Ohio.

8615 Usher Road

Cleveland, OH 44138

United States

Founded in 1921





Key Executives for Vita-Mix Corporation

Executive Chairman and Chief Executive Officer
Commercial Marketing Manager
Compensation as of Fiscal Year 2015.

Vita-Mix Corporation Key Developments

Vita-Mix Corporation Introduces S30

Vita-Mix Corporation announced that it presents the S30 the first high-performance, personal blender from the brand trusted by consumers and professional chefs alike. Featuring the versatility and durability that are synonymous with the company name, the S30 offers a sleek, compact design that allows users to easily create smaller batches and individual servings and streamlines everyday kitchen tasks. Equipped with two perfectly sized containers for individuals and small families plus a lightweight base, the S30 makes it simple to quickly blend and take recipes to go. The small but mighty S30 boasts a powerful 790-watt motor, metal drive system and the signature laser-cut, stainless-steel blades a staple of the company machines. The result is a smoother blend, even with tough ingredients. The machine also gives users control over blending, with a Variable Speed Control and a Pulse feature to effortlessly create a variety of textures. Designed to perform like no other, the efficient S30 comes with two unique, shatter-resistant, BPA-free containers. Users can choose the right one for the task at hand, making it simple to prepare individual servings of smoothies and juices, quickly chop vegetables, grind grains and produce smaller batches of soups, sauces, vinaigrettes, frozen desserts and more. An interlock ensures the container is securely in place before starting the machine. The 20-ounce double insulated beverage cup quickly blends single serving recipes and becomes an instant travel cup perfect for most cup holders with a flip top lid. Its double insulated material maintains temperatures while on the go. The 40-ounce container offers fast processing, a mess-free pour and the versatility to create single and double servings of favorite company recipes. The removable blade base on the S30 makes it safe and easy to extract thicker creations, like peanut butter and dips. For added convenience, both containers, as well as the tamper and blade base, are top rack dishwasher-safe. Because of its smaller stature, the S30 can conveniently be stored in or under kitchen cabinets and the containers fit easily on refrigerator shelves. This machine is also perfect for the gym, office, vacation home, business trip. or anywhere there is a need for personal blending. The S30 has a suggested retail price of $399 and includes a personal blending cookbook and five-year warranty. The S30 is now available in an attractive black finish exclusively at Williams-Sonoma and

Vitamix Introduces Vitamix(R) 7500

Vitamix introduced the Vitamix(R) 7500, which boasts exciting innovations inside and out. Featuring a high-performance motor for quicker and easier processing of even the most hard-to-prepare ingredients, the Vitamix 7500 effortlessly chops, creams, blends, heats, grinds and churns, helping users successfully create their favourite recipes. The newest design from Vitamix includes an ultra-responsive Variable Speed Dial and Pulse function, providing superior precision and consistent blends through the intuitive controls with little effort. The machine's powerful 2.2 peak horsepower motor generates blade speeds up to 434 kilometres per hour, further allowing for thorough and power-packed blending. The 7500 also features vibration-dampening technology for quieter performance. A compact and modern design allows the 7500 to fit under most kitchen cabinets, keeping it readily accessible on the counter for daily use and proudly displayed as part of any well-appointed kitchen. The low-profile 2.0-litre, Eastman Tritan(R) copolyester BPA-free container features laser-cut, stainless steel hammermill and cutting blades measuring 10 centimetres across to ensure a consistent blend every time. The improved spout provides a quicker and easier pour, resulting in no-mess creations. The Vitamix 7500 includes a specially designed tamper, which helps process thick or frozen mixtures with perfect results every time. The tamper fits securely into the container with a special collar designed to prevent it from hitting the blades. The Vitamix 7500 is available in black, white and red colour options. It has a suggested Canadian retail price of $599 and includes the bilingual Simply Fresh cookbook containing hundreds of chef-tested recipes. It also comes with a full seven-year warranty.

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