Company Overview of Avión Tequila LLC
Avión Tequila LLC engages in the distribution of tequila. The company was incorporated in 2009 and is based in New York, New York.
New York, NY 10012
Founded in 2009
Key Executives for Avión Tequila LLC
Executive Vice President of Sales
Vice President of Marketing
Compensation as of Fiscal Year 2016.
Avión Tequila LLC Key Developments
Tequila Avión Announces Launch of its New Brand Platform, Yo/Elevado
Jun 1 16
Tequila Avión announced the launch of their new brand platform, Yo/Elevado, which encourages seasoned and novice tequila connoisseurs alike to elevate their spirit choices and lives. Inspired by Avión's elevated birthplace (which sits 7,000 feet above sea level) and by the drive of its founder, Ken Austin, Yo/Elevado highlights the parallel between the literal and the figurative. Yo/Elevado is brought to life in a new campaign "Tequila Elevado a un Arte," which explores what happens when one stops worrying about time and efficiency and strives to elevate tequila to an art. The brand was born from a love of tequila and through collaboration between Austin and the Lopez family, who for generations have grown agave in the small town of Jesús María at the highest elevations of Jalisco. Together they create tequila with a time-consuming process that enhances and preserves the single-source estate agave used in Tequila Avión. The inefficiency of Avión comes from a combination of the many steps of a meticulous process. From slow roasting Avión agave at low temperatures only in brick ovens, to using up to 30% more agave in distillation, to the proprietary ultra-slow filtration process, this approach makes it impossible to create Avión efficiently. Avión uses a process that, similar to the creation of art, takes time. The "Tequila Elevado a Un Arte" campaign heralds that very approach while giving a nod to the brand's roots in Mexico.
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