September 25, 2016 8:20 PM ET

Internet Software and Services

Company Overview of Metamarkets Group, Inc.

Company Overview

Metamarkets Group, Inc. develops a real-time analytics platform for the digital advertising space. The company gives exchanges, SSPs, DSPs, and advertisement networks the ability to visualize programmatic trends and opportunities to focus on building deeper client relationships instead of software. It offers programmatic advertising analytics that dwarfs Wall Street in data volume, growth, and complexity, and stretches the technical capabilities; SaaS analytics infrastructure for programmatic advertisement companies; security solutions for the confidential business data; support services; and documentation services. The company’s analytics platform is used as an internal analytics infrastruc...

625 2nd Street

Suite 230

San Francisco, CA 94107

United States

Founded in 2009

Phone:

415-814-1788

Key Executives for Metamarkets Group, Inc.

Co-Founder and Chief Executive Officer
Executive Chairman
Age: 66
Vice President of Finance
Chief Revenue Officer
Vice President of Product
Compensation as of Fiscal Year 2016.

Metamarkets Group, Inc. Key Developments

Metamarkets Provides API for Direct Access to Advertising Data

Metamarkets announced general availability of the Metamarkets API, allowing clients to directly pull data into their own systems, as well as seamlessly build web applications directly on Metamarkets. The Metamarkets API, first introduced in beta to clients earlier this year, provides access to the same data already processed, structured and stored for Metamarkets dashboards, allowing users to create and share custom analytics reports and applications. Programmatic marketers can use the Metamarkets API for a variety of applications, including but not limited to, discrepancy checking, billing, forecasting, bid floor analytics and summary reports. With the API, Metamarkets clients can even build web apps that avoid back-end dependencies altogether, using CORS to provide data directly into users' browsers. Metamarkets' API, together with its interactive analytics dashboard, strongly support its mission to provide marketers with data at their fingertips. Additional benefits of the Metamarkets API include that it is: Fresh; pull real-time data, current within minutes, into any system. Instant; query data about client revenue, impressions, clicks, bids or any other metric of interest, with no data plumbing required. Simple; the stateless API has been built so API developers will be able to quickly get up to speed and build new applications with their programmatic data. Flexible; slice and dice user data with any combination of filters, across any data dimension, without arbitrary limits. Historical; retrieve time-series data points showing client business over time, delivered through user own customized visualizations. Secure; explore client data, or provide it easily to others, with full, granular control over permissions. The Metamarkets API is available to all direct clients and Metamarkets is offering the premium package, including 50,000 queries per month, for free until January 1, 2017. Fees will apply for additional queries beyond the included 50,000.

Metamarkets Appoints Casey Steele as Vice President of Sales

Metamarkets announced that Casey Steele has joined the company as Vice President of Sales. Steele, who most recently served as Vice President of Sales and Services for STAQ, will be responsible for expanding Metamarkets' global footprint and helping clients access and interact with data in order to improve the effectiveness of their marketing campaigns.

Snapchat Reportedly Looking To Buy An Ad Tech Startup

Snapchat, Inc. is looking at possible ad tech acquisitions to help bolster its in-house team, according to multiple sources. Snapchat has been in contact with multiple ad tech startups over the past six months, these sources say, including Beeswax, Inc., a startup that helps advertisers bid to target particular users, and Metamarkets Group, Inc., an analytics firm focused on programmatic buying.

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