August 29, 2016 3:08 AM ET

Internet Software and Services

Company Overview of Metamarkets Group, Inc.

Company Overview

Metamarkets Group, Inc. develops a real-time analytics platform for the digital advertising space. The company gives exchanges, SSPs, DSPs, and advertisement networks the ability to visualize programmatic trends and opportunities to focus on building deeper client relationships instead of software. It offers programmatic advertising analytics that dwarfs Wall Street in data volume, growth, and complexity, and stretches the technical capabilities; SaaS analytics infrastructure for programmatic advertisement companies; security solutions for the confidential business data; support services; and documentation services. The company’s analytics platform is used as an internal analytics infrastruc...

625 2nd Street

Suite 230

San Francisco, CA 94107

United States

Founded in 2009



Key Executives for Metamarkets Group, Inc.

Co-Founder and Chief Executive Officer
Executive Chairman
Age: 66
Vice President of Finance
Chief Revenue Officer
Vice President of Product
Compensation as of Fiscal Year 2016.

Metamarkets Group, Inc. Key Developments

Metamarkets Appoints Casey Steele as Vice President of Sales

Metamarkets announced that Casey Steele has joined the company as Vice President of Sales. Steele, who most recently served as Vice President of Sales and Services for STAQ, will be responsible for expanding Metamarkets' global footprint and helping clients access and interact with data in order to improve the effectiveness of their marketing campaigns.

Snapchat Reportedly Looking To Buy An Ad Tech Startup

Snapchat, Inc. is looking at possible ad tech acquisitions to help bolster its in-house team, according to multiple sources. Snapchat has been in contact with multiple ad tech startups over the past six months, these sources say, including Beeswax, Inc., a startup that helps advertisers bid to target particular users, and Metamarkets Group, Inc., an analytics firm focused on programmatic buying.

Vdopia Partners with Metamarkets to Bring Real-Time Analytics to Chocolate

Metamarkets announced Vdopia Inc. has partnered with Metamarkets to bring real-time analytics and reporting to its platform. This partnership enables Vdopia's clients and partners to buy and sell more effectively by monitoring their marketplace activity in real-time. Programmatic reporting systems typically exhibit latencies between 20 minutes and 24 hours. Metamarkets' technology reduces this to seconds, enabling buyers and sellers to optimize campaigns and pricing in real-time. Through this partnership, Vdopia joins a list of programmatic leaders using Metamarkets' technology, including Twitter, OpenX, Inneractive, and Millennial Media.

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