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February 14, 2016 5:59 AM ET

Internet Software and Services

Company Overview of Nanigans, Inc.

Company Overview

Nanigans, Inc., an automated Facebook performance advertising platform, operates an application programming interface for Facebook advertisements. It offers Ad Engine, an intelligent performance advertising software solution on self-service basis for Facebook and various other companies. The company’s Ad Engine automates the labor-intensive process of managing and optimizing large-scale Facebook advertisement campaigns; and measuring beyond the initial advertising clickthrough to meet specific business goals ranging from driving application installs and page likes to viral referrals and repeat purchases. Its Ad Engine features large scale campaign management, real-time optimization, multivar...

141 Tremont Street

7th Floor

Boston, MA 02111

United States

Founded in 2010





Key Executives for Nanigans, Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Chief Technology Officer
Chief Strategy Officer
Managing Director
Senior Vice President of Engineering
Compensation as of Fiscal Year 2015.

Nanigans, Inc. Key Developments

Nanigans, Inc. Announces Executives Appointments

Nanigans, Inc. announced the hiring of two new executives in key sales and engineering roles. Aaron Mittman, former sales and technology leader at DoubleClick and Christopher Rocca, most recently VP Engineering at Teradata have joined Nanigans, as SVP of Global Sales and SVP of Engineering. They will contribute to advancing Nanigans’ mission to arm modern marketing teams with the best software to manage their digital advertising campaigns in-house.

Cheetah Mobile Inc. Signs Co-Marketing Agreement with Nanigans, Inc

Cheetah Mobile, Inc.,has signed a co-marketing agreement with Nanigans, Inc. Pursuant to the agreement, Cheetah Mobile will be the exclusive partner of Nanigans in the Greater China region to manage campaigns for advertisers using Nanigans advertising automation software. In addition, Nanigans will be the exclusive third-party advertising automation software provider used by Cheetah Mobile for advertising spends in certain social and mobile applications, until the end of the term of the agreement. The partnership will allow both the companies to accelerate their expansion efforts by unlocking the Chinese market for Nanigans, improving advertising campaigns across social and mobile channels, and opening up Cheetah Mobile's existing inventory to Nanigans' customer base.

Nanigans, Inc. Presents at 17th Annual Needham Growth Conference, Jan-15-2015 11:40 AM

Nanigans, Inc. Presents at 17th Annual Needham Growth Conference, Jan-15-2015 11:40 AM. Venue: New York Palace Hotel, 455 Madison Avenue, New York, New York, United States.

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