January 18, 2017 1:07 AM ET

Internet Software and Services

Company Overview of Nanigans, Inc.

Company Overview

Nanigans, Inc., an automated Facebook performance advertising platform, operates an application programming interface for Facebook advertisements. It offers Ad Engine, an intelligent performance advertising software solution on self-service basis for Facebook and various other companies. The company’s Ad Engine automates the labor-intensive process of managing and optimizing large-scale Facebook advertisement campaigns; and measuring beyond the initial advertising clickthrough to meet specific business goals ranging from driving application installs and page likes to viral referrals and repeat purchases. Its Ad Engine features large scale campaign management, real-time optimization, multivar...

141 Tremont Street

7th Floor

Boston, MA 02111

United States

Founded in 2010





Key Executives for Nanigans, Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Chief Technology Officer
Chief Strategy Officer
Managing Director
Senior Vice President of Engineering
Compensation as of Fiscal Year 2016.

Nanigans, Inc. Key Developments

Hootsuite Partners with AdEspresso, Kenshoo, Nanigans, Adaptly, Mediative, and Popimedia to Extend its Platform and Bridge the Gap Between Organic and Paid Social

Hootsuite announced partnerships with six technology and services solutions for social advertising. These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimized social advertising campaigns to drive business results. Hootsuite partners include best-of-breed vendors: AdEspresso, Kenshoo, Nanigans, Adaptly, Mediative, and Popimedia. Hootsuite customers will have the flexibility to choose best-of-breed technology and service solutions to help them manage and optimize social advertising campaigns across major social channels including Facebook, Instagram, Twitter, Pinterest, and Snapchat. Easily create, manage, and optimize social advertising directly in Hootsuite: Hootsuite's integrations with Kenshoo, AdEspresso, and Popimedia will make it easy for customers to manage paid social campaigns and organic social channels all in one place. Hootsuite customers will be able to run social advertising initiatives directly from the Hootsuite dashboard, including: Creating new advertising campaigns, Optimizing active campaigns, Boosting top performing organic social posts, and Viewing advertising analytics. Customers will be able to get a holistic view of all social activity, which not only improves productivity, but also allows them to make better decisions on their paid efforts; driving more impactful results to the business. Hootsuite partners help marketers navigate the complex social advertising landscape: Adaptly and Mediative give customers the opportunity to leverage sophisticated software and managed services expertise. With a strong focus on ROI and maximizing effectiveness of digital marketing programs, these partners will work with brands to develop impactful social advertising campaigns.

Nanigans, Inc. Presents at 44th Annual J.P. Morgan Global Technology, Media and Telecom Conference, May-25-2016 10:40 AM

Nanigans, Inc. Presents at 44th Annual J.P. Morgan Global Technology, Media and Telecom Conference, May-25-2016 10:40 AM. Venue: Westin Copley Place, 10 Huntington Ave, Boston, MA 02116, United States. Speakers: Ricardo C. Cavillo, Co-Founder, Chief Executive Officer, President and Director.

Nanigans, Inc. Presents at 2016 Deutsche Bank Securities 24th Annual Media, Internet & Telecom Conference, Mar-07-2016 11:25 AM

Nanigans, Inc. Presents at 2016 Deutsche Bank Securities 24th Annual Media, Internet & Telecom Conference, Mar-07-2016 11:25 AM. Venue: The Breakers Hotel, One South County Road, Palm Beach, FL 33480, United States. Speakers: Benjamin Tregoe, SVP, Busines & Corporate Development.

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