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July 28, 2015 7:48 AM ET

Internet Software and Services

Company Overview of Nanigans, Inc.

Company Overview

Nanigans, Inc., an automated Facebook performance advertising platform, operates an application programming interface for Facebook advertisements. It offers Ad Engine, an intelligent performance advertising software solution on self-service basis for Facebook and various other companies. The company’s Ad Engine automates the labor-intensive process of managing and optimizing large-scale Facebook advertisement campaigns; and measuring beyond the initial advertising clickthrough to meet specific business goals ranging from driving application installs and page likes to viral referrals and repeat purchases. Its Ad Engine features large scale campaign management, real-time optimization, multivar...

141 Tremont Street

7th Floor

Boston, MA 02111

United States

Founded in 2010

Phone:

857-277-0364

Fax:

857-350-3614

Key Executives for Nanigans, Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Chief Technology Officer
Chief Operating Officer
Chief Strategy Officer
Managing Director
Compensation as of Fiscal Year 2015.

Nanigans, Inc. Key Developments

Cheetah Mobile Inc. Signs Co-Marketing Agreement with Nanigans, Inc

Cheetah Mobile, Inc.,has signed a co-marketing agreement with Nanigans, Inc. Pursuant to the agreement, Cheetah Mobile will be the exclusive partner of Nanigans in the Greater China region to manage campaigns for advertisers using Nanigans advertising automation software. In addition, Nanigans will be the exclusive third-party advertising automation software provider used by Cheetah Mobile for advertising spends in certain social and mobile applications, until the end of the term of the agreement. The partnership will allow both the companies to accelerate their expansion efforts by unlocking the Chinese market for Nanigans, improving advertising campaigns across social and mobile channels, and opening up Cheetah Mobile's existing inventory to Nanigans' customer base.

Nanigans, Inc. Presents at 17th Annual Needham Growth Conference, Jan-15-2015 11:40 AM

Nanigans, Inc. Presents at 17th Annual Needham Growth Conference, Jan-15-2015 11:40 AM. Venue: New York Palace Hotel, 455 Madison Avenue, New York, New York, United States.

Nanigans Announces Partnership with MoPub

Nanigans, Inc. is extending its advertising automation software to mobile exchanges - announcing its partnership with MoPub. The move offers in-house marketing teams a powerful end-to-end advertising solution to reach people as they move across devices and today's most valuable social and mobile channels. Extending Nanigans software to MoPub's exchange is the first in a series of channel partnerships to be announced by Nanigans in coming months as it advances its multichannel vision. Offered through a SaaS (Software-as-a-Service) model with $500 million in annualized advertising spend, Nanigans ad automation software provides performance marketers in-house control over their budgets with an end-to-end advertising solution. Nanigans software empowers marketing teams to consolidate tools and providers, featuring multichannel ad creation and testing, dynamic budgeting, value-based bidding, cross-device attribution, predictive revenue optimization, and real-time analytics. The extension of Nanigans software to this real-time bidded (RTB) mobile exchange introduces unmatched transparency and control to end advertisers, as these marketplaces have historically been accessed through outsourced providers and networks with black box fee structures.

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