October 25, 2016 11:01 AM ET

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Company Overview of Sonos, Inc.

Company Overview

Sonos, Inc. manufactures wireless music systems. It offers speakers, home theatres, and components. The company offers its products through retail stores, as well as online worldwide. Sonos, Inc. was founded in 2002 and is based in Santa Barbara, California with additional offices in Cambridge, Massachusetts; Hilversum, the Netherlands; Shenzhen, China; and Penang, Malaysia.

614 Chapala Street

Santa Barbara, CA 93103

United States

Founded in 2002





Key Executives for Sonos, Inc.

Founder and Chief Executive Officer
President and Chief Operating Officer
Co-Founder and Chief Financial Officer
Co-Founder and Vice President of Sales and Marketing
Managing Director of Sales and Operations for EMEA
Compensation as of Fiscal Year 2016.

Sonos, Inc. Key Developments

West Elm and Sonos Fine Tune Shopping for Sound

West Elm announced Sonos as its home sound system partner in all West Elm stores and on westelm.com/sonos. This new relationship makes West Elm the only home retailer to offer customers the ability to fully experience and purchase the right Sonos speakers and components as they consider other home furnishing decisions. Participating stores will also provide sound as part of West Elm’s Style + Service program and select locations will feature dedicated Sonos listening experiences, custom-designed to encourage people to further explore music and audio integrated into their lives at home. West Elm unveiled a prototype of its 16 planned Sonos Listening Labs in New York at its Upper Westside Broadway store. The free standing spaces, outfitted with West Elm’s signature modern furnishings and accessories and Sonos home sound system products, will be part of the retail experience in select stores including Atlanta, Boston, Chicago, Miami and Seattle. Each of these interactive spaces will be tailored to provide custom, high-fidelity listening environments and built to accommodate the stores’ varied and unique floorplans, taking on different shapes, sizes and sounds. Beginning in October, West Elm will also offer in-home setup of Sonos products as part of its Style + Service program. Customers looking to maximize their music and home theater sound can hire a trained West Elm professional to identify the optimal Sonos products for their space, and assist in the setup and installation. These West Elm installation specialists can also teach customers how easy it is to fine-tune Sonos speakers to sound best no matter where they are placed in the room using Sonos TrueplayTM technology. Installation services start at $129 in select metro areas including New York, New Jersey, Los Angeles, D.C. and Atlanta. For the full list of participating locations visit westelm.com. Customers can shop for Sonos products on westelm.com/sonos starting September 29, 2016 and in all US stores by Spring 2017. This includes top-rated speakers and home theater products – the PLAY:1® (USD 199), PLAY:3® (USD 299), PLAY:5® (USD 499), PLAYBAR® (USD 699) and SUBTM (USD 699). This selection is also featured in West Elm’s catalog, which will be delivered to homes in November.

Lutron Electronics Collaborates with Sonos

Lutron Electronics ushers in the future of light and music with Sonos endorsed integration and a new Pico Remote Control for Audio. The collaboration with Sonos, the sound platform for the connected home, gives consumers direct, one-touch control of any Sonos speaker alongside lights, shades and temperature, when used with Lutron's Cas©ta Wireless, RadioRA 2, and HomeWorks QS smart home systems. Play, pause, skip tracks, and adjust volume, in exactly the same way that one control lights and shades from one nightstand or from the wall. Lutron works with best-in-class brands like Sonos to enhance the user experience. The alignment of these two powerful brands, whose products both deliver sensory experiences, means creating a better atmosphere for every occasion not just for family dinners, but for ones everyday music enjoyment. With the Pico Remote for Audio, consumers can have quick, convenient, hard-button control of audio alongside lights and shades, helping to create the perfect mood. Sonos collaboration with Lutron makes it even easier to control Sonos in the connected home. The Sonos integration is built directly into all Lutron smart home systems, making it easy to incorporate the control into each solution. In addition to the new Pico remote, consumers can use any Lutron keypad and app to incorporate Sonos audio control into customized lighting scenes.

Sonos and Mood Media Partner to Offer Wireless Sound and Licensed Streaming Music for Business

Sonos has joined with Mood Media to bring its popular wireless music experience to restaurants, retailers and other public spaces. Sonos fans who own businesses can now find Mood’s commercially licensed streaming music service, called Mood Mix, in the Sonos app. Mood is now also carrying the Sonos line of products for its clients. Sonos products are renowned for their versatility and for their high music quality, which is an ideal fit for the customization and music selection of Mood Mix. Both companies see a growing market for modular and portable sound system solutions in the retail and restaurant sectors as well as smaller footprint businesses. This new solution is equally ideal for short-term commercial events, such as holiday pop-up stores and kiosks, as well as permanent entertainment, hospitality event, or banquet venues that demand the flexibility of wireless and customizable audio systems.

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