February 28, 2015 12:31 AM ET

Internet Software and Services

Company Overview of MutualMind Inc.

Company Overview

MutualMind Inc. provides Software as a Service based enterprise social media management solutions. The company’s solution enables businesses to monitor and promote brands, optimize customer relationships on social networks, and provide analytics and insights. Its subscription based solution also monitors the social Web for keywords and topics of interest; and provides real-time results and analysis. In addition, it offers monitoring coverage, including blogs, forums, news sites, and social networks. The company has a strategic alliance with Blue Calypso, Inc. MutualMind Inc. was founded in 2008 and is based in Plano, Texas.

2900 West Plano Parkway

Plano, TX 75075

United States

Founded in 2008





Key Executives for MutualMind Inc.

Co-Founder, Chairman and Chief Executive Officer
Co-Founder and Chief Technology Officer
Principal Software Architect
Compensation as of Fiscal Year 2014.

MutualMind Inc. Key Developments

MutualMind Inc. Announces Release of MutualMind Command Center

MutualMind Inc. announced the release of its MutualMind Command Center (MCC). MCC ushers in world-class technology to bring together the latest advances in real-time social media monitoring, analytics and engagement for global brands and service providers. Integrating powerful social listening, multi-lingual sentiment analysis, pre- and post-collection filtering with auto-updates & real-time response, advanced visualization and workflow management, MCC brings together the first scalable platform whose architecture is optimized for rapid deployment at far less cost versus other 'one-off' variations from other social monitoring legacy vendors. The MCC platform delivers 360-degree visibility by integrating MutualMind's three-mode listening methodology versus other legacy vendors' single channel, keyword-based approach. Three MutualMind Methods of Social Media Listening: keyword based-traditional approach based on keywords, search queries and filters; channels based-listening to conversations on Facebook pages, Blog Feeds, YouTube channels, etc.; and target audience-MutualMind's unique capability to listen to conversations from one or more target audiences (i.e. Word-of-Mouth, Community Influencers, Brand Advocates).

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