February 28, 2015 1:57 AM ET

Internet and Catalog Retail

Company Overview of Bluefly Inc.

Company Overview

Bluefly, Inc. operates as an Internet retailer of fashion merchandise and accessories in the United States. The company offers designer, contemporary, and private label apparel and accessories through its off-price e-commerce Websites, bluefly.com and belleandclive.com. Bluefly, Inc. was founded in 1991 and is headquartered in New York, New York. As of May 23, 2013, Bluefly Inc. was taken private.

42 West 39th Street

New York, NY 10018

United States

Founded in 1991

80 Employees





Key Executives for Bluefly Inc.

Chief Executive Officer and Director
Age: 42
Co-Chairman and Chief Executive Officer
President and Director
Age: 46
Chief Financial Officer and Principal Accounting Officer
Age: 56
Senior Vice President of Operations & Technology
Compensation as of Fiscal Year 2014.

Bluefly Inc. Key Developments

Melissa Payner Joins Bluefly Inc. as Chief Merchandising Officer

Bluefly Inc. announced that retail industry veteran and former Bluefly CEO Melissa Payner has rejoined the company as Chief Merchandising Officer, effective immediately. Ms. Payner brings a wealth of merchandising leadership experience. She previously served as Bluefly's Chief Executive Officer from 2003 to 2012. Prior to Bluefly, Ms. Payner served as Chief Executive Officer of Spiegel Catalog and President of Chicos FAS. She currently serves on the Board of Destination Maternity.

Bluefly, Inc. Appoints Jeffrey Sherman as Senior Advisor to its Board of Directors

Bluefly Inc. appointed Jeffrey Sherman as senior advisor to its Board of Directors. Sherman currently serves as President of The Echo Design Group and having previously served as President and CEO of Hudson's Bay Trading Company, President and COO of Polo Ralph Lauren's Retail Group, CEO of Limited Stores, President and CEO of Federated Direct, and President and COO of Bloomingdale's.

Bluefly Inc. Announces Management Changes

Clearlake Capital Group announced the final close of its acquisition and recapitalization of Bluefly Inc. Bluefly has appointed eCommerce veteran and Clearlake Operating Advisor Neel Grover, former CEO and President of Buy.com and Director of Rakuten USA, to the posts of Chief Executive Officer and Co-Chairman. He is joined by Clearlake Operating Advisor Greg Giraudi, former COO and General Counsel of Buy.com, as President and Director. Clearlake Partner and Co-Founder Behdad Eghbali has been appointed Co-Chairman of the Board. Along with Messrs. Eghbali, Grover, and Giraudi, Keith Bradley, a Clearlake Operating Advisor who was formerly President of Ingram Micro North America, and Arta Tabaee of Clearlake, have joined the Board of Directors.

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