July 25, 2017 10:19 AM ET

Internet and Direct Marketing Retail

Company Overview of Vitacost.com, Inc.

Company Overview

Vitacost.com, Inc. is an online retailer of health and wellness products. It retails vitamins, supplements, health foods and beverages, sports nutrition products, bath and beauty products, home and pet health products, herbs and botanicals, ARO sports and fitness essentials, diet products, glonaturals, products for babies and kids, and CSI beauty solutions and more. The company sells products online to customers in the United States and internationally. Vitacost.com, Inc. was formerly known as Nature’s Wealth Company and changed its name to Vitacost.com, Inc. in 2000. The company was founded in 1994 and is headquartered in Boca Raton, Florida. As of August 15, 2014, Vitacost.com, Inc. operat...

5400 Broken Sound Boulevard, NW

Suite 500

Boca Raton, FL 33487

United States

Founded in 1994

790 Employees



Key Executives for Vitacost.com, Inc.

Age: 48
Compensation as of Fiscal Year 2017.

Vitacost.com, Inc. Key Developments

Vitacost.com, Inc. Launches Shop by Specialty Store

Vitacost.com, Inc. announced the launch of a new Shop by Specialty store, a full resource center for those with specific dietary and lifestyle needs. The launch comes on the heels of growing consumer demand for allergen-friendly and lifestyle-specific products. According to data collected by Packaged Facts, 44% of adults reported that food restrictions, food allergies or avoidance of certain ingredients dictate what they eat. The Shop by Specialty store includes educational information and easy-to-make recipes, along with thousands of hard-to-find products suitable for gluten-free, paleo, vegan, non-GMO and organic diets, with additional product collections designed to accommodate some of the most common food allergens, including peanut-free, tree-nut-free, dairy-free, egg-free and soy-free. The selection goes beyond food, offering suitable suggestions for supplements and beauty products, as well as home essentials.

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