February 26, 2017 9:14 PM ET


Company Overview of The NPD Group, Inc.

Company Overview

The NPD Group, Inc. provides market information, tracking, analytic, and advisory services to help clients in making better business decisions in the Americas, Europe, and the Asia-Pacific. It offers retail tracking, consumer tracking and shopper insights, distributor tracking, category management, opportunity identification, marketing evaluation and testing, price evaluation, consumer and shopper behavior, and custom research services; and in-home product purchase scanning, bar-coded surveys, Website intercept sampling, computer-based meters, and receipt harvesting services. The company serves automotive, beauty, connected intelligence, consumer electronics, entertainment, fashion, food/foo...

900 West Shore Road

Port Washington, NY 11050

United States

Founded in 1966




516 625 2444

Key Executives for The NPD Group, Inc.

Chairman and Chief Executive Officer
Age: 71
President and Chief Operating Officer
Chief Financial Officer and Chief Operating Officer
Group President and Chief Research & Analytics Officer
Age: 52
President of Apparel and Accessories
Compensation as of Fiscal Year 2016.

The NPD Group, Inc. Key Developments

The NPD Group Inc. Partners with the Wharton School's Baker Retailing Center on a Study Analyzing Purchasing Behavior of Millennials, Generation X and Boomers

The NPD Group Inc. has partnered with the Wharton School's Baker Retailing Center on a study analyzing purchasing behavior of Millennials, Generation X and Boomers. The partnership combines insight by the Wharton School of the University of Pennsylvania's Baker Retailing Center and NPD Group's Checkout Tracking data to address retailers' demand for comprehensive profiles of consumer buying behavior. Checkout Tracking is the first service that provides detailed information on consumer buying behavior at the market basket level, based on receipts for both online and brick-and-mortar retail purchases from the same individuals over time. The service delivers precise category, brand and item-level purchase detail linked to buyers and their demographics. This allows Checkout Tracking to analyze competitive market baskets and identify patterns by tracking more than 30 million items each month from more than 50,000 consumers from NPD's receipt-harvesting mobile phone app and the scanning of more than two million active in-boxes for e-receipts.

The NPD Group, Inc. Hires Jeremy Allen as Group President, Product

The NPD Group, Inc. has hired Jeremy Allen as Group President, Product. He will be based in Port Washington, NY, reporting to Karyn Schoenbart, NPD President and Chief Operating Officer. As head of the Product group, Allen will lead product management and product development for consumer and retail/distributor tracking services which span more than 20 industries. Previously, Allen was EVP of Nielsens Marketing Effectiveness Practice, where he led a $120 million business with 400 employees, delivering a full suite of marketing effectiveness solutions to clients.

The NPD Group, Inc. Presents at Citi's 2015 Global Technology Conference, Sep-08-2015 11:00 AM

The NPD Group, Inc. Presents at Citi's 2015 Global Technology Conference, Sep-08-2015 11:00 AM. Venue: Hilton New York Hotel, 1335 Avenue of the Americas, New York, NY 10019, United States.

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