August 26, 2016 11:19 AM ET

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Company Overview of FUJIFILM North America Corporation

Company Overview

FUJIFILM North America Corporation distributes commercial photographic products and consumables to the graphic arts industry; digital photo processing equipment, technical support, and fulfillment services; and consumer digital cameras and motion picture films. The company provides technical and support services that include training, installation, field technical, helpdesk support, depot repair, parts, and other services; black and white processing chemicals for professional and retail photo laboratories; digital cameras; accessories that include X series lenses, lens accessories, flash products, batteries and related items, and others; camera cases, hand grips, and diopter correction lense...

200 Summit Lake Drive

Valhalla, NY 10595

United States

Founded in 1965

Phone:

936-520-2720

Fax:

914-789-8664

Key Executives for FUJIFILM North America Corporation

Chief Executive Officer and President
Chief Executive Officer of Australasia
Chairman of Fujifilm Corporation and Chief Executive Officer of Fujifilm Corporation
Age: 76
President of Fujifilm Corporation, Chief Officer Officer of Fujifilm Corporation, and Director of Fujifilm Corporation
President of Graphic Systems Division
Compensation as of Fiscal Year 2016.

FUJIFILM North America Corporation Key Developments

FUJIFILM Unveils the New X-T2, the Ultimate Mirrorless Camera with New Autofocus System and 4K Video Shooting

FUJIFILM North America Corporation announced the new FUJIFILM X-T2, a splash-resistant premium interchangeable lens camera with a large OLED electronic viewfinder (EVF). The X-T2 houses the latest generation 24.3MP X-Trans CMOS III with an APS-C sensor with no low-pass filter, boasting the performance in the history of X Series. The new X-T2 produces crisp image resolution comparable to that of cameras equipped with larger sensors and higher pixel counts, all in a more compact and classically-designed body. And for the first time, the new FUJIFILM X-T2 now supports 4K video recording that can use each available Film Simulation mode, including ACROS, to easily produce premium-quality footage that is as unique as the photographer behind the viewfinder. The FUJIFILM X-T2 receives a dramatically improved auto focus system (AF) that increases the overall single AF points to 325, and the number of Zone focusing points to 91 (expanded from 49 in previous models). Approximately 40% of the imaging area (center area containing 49 focusing points) is covered with phase detection auto focus pixels to form a fast and precise phase detection auto focus area that can be used in a variety of scenes. With the high-speed X-Processor Pro and the use of improved algorithms, the X-T2 now refocuses more frequently, enabling predictive AF of advanced accuracy. The X-T2 also has an enhanced ability to autofocus on small points of light, low-contrast objects and subjects with fine and delicate textures such as bird feathers and animal fur. The X-T2's performance of contrast detection AF, enabled for approximately 65% of the imaging area, has also been improved. The data read speed has been doubled compared to previous models to achieve AF performance of higher speed and precision. Photographers will enjoy accurate focusing in all shooting situations, even in low light with a -3EV. Another area of improvement is the AF-C algorithm that has been significantly enhanced for even higher accuracy when focus-tracking moving subjects in the AF-C mode. According to the type of movement, users can choose individual settings for Subject Retention Characteristic, Acceleration /Deceleration Tracking Characteristic and Focus Zone Characteristic, or select one of five presets or customize specific settings for these three elements. The new high-end multi-function external FUJIFILM EF-X500 Flash is now official for the lineup of accessories for the X Series of digital cameras. The EF-X500 is a hot-shoe mount flash with a maximum guide number of approximately 50, and includes support for the FP mode (high-speed flash sync) so that the flash can be fired at any shutter speed. Photographers can now concentrate on shooting when a faster shutter speed is required, for example, in order to use a near-maximum aperture to produce beautiful bokeh. The EF-X500 also supports multi-flash lighting. Users can set up multiple flashes to freely control light on a subject and background for a creative result. Through-the-lens (TTL) lighting control is available with single flash and also in the multi-flash setup, so that users can start shooting without having to make cumbersome adjustments to light output.

FUJIFILM North America Corporation Announces a New Firmware Update Version 2.0 for the FUJIFILM X-Pro2

FUJIFILM North America Corporation announced a new Firmware Update Version 2.0 for the FUJIFILM X-Pro2 that includes improvements to the autofocus system, compatibility with the new FUJIFILM EF-X500 flash, new power management options and a more accurate and easier-to-use Optical Viewfinder. Firmware Update V.2.0 Key Features: The new autofocus algorithm (found in the new FUJIFILM X-T2) produces faster and more accurate autofocus. Excludes the new AF-C Custom Settings functions. Compatibility with the new hot-shoe mount FUJIFILM EF-X500 flash. The camera will now support high-speed flash sync and multi-flash lighting. AUTO POWER OFF will now have 15 second, 30 second, and 1 minute options, allowing more customizable power management. The parallax correction function will be improved to provide a more accurate and easier-to-use Optical Viewfinder. Availability: The new firmware will be available for download in October 2016. The company also announced is an updated roadmap for developing interchangeable lenses for the X Series line of mirrorless digital cameras. The latest roadmap adds three new lenses: the compact, lightweight and stylish semi-wide angle lens XF23mmF2 R WR, the compact mid-telephoto lens XF50mmF2 R WR and the mid-telephoto 1:1 macro lens XF80mmF2.8 R LM OIS WR Macro. The expanded 25-lens lineup covers extensive angles of view from ultra-wide angle to ultra-telephoto, and will now expand the macro category to further enhance photographic versatility. Changes from the previous roadmap released in February 2015. The XF120mmF2.8 R Macro lens, listed in the previous roadmap, has been replaced with the XF80mmF2.8 R LM OIS WR to meet the market demand for compact and lightweight lenses. To support the company's customers who were expecting a telephoto macro lens, this new lens is compatible with the existing teleconverters to extend its reach into the telephoto range.

FUJIFILM North America Corporation and Provision Interactive Technologies, Inc. Team Up for 3D Roll-Outs

FUJIFILM North America Corporation and Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc. announced that they will join forces on the roll-out of Provision's 3D Savings Center kiosks nationwide. According to the agreement, Fujifilm will provide installation and ongoing maintenance services for the 3D Savings Centers, beginning in Los Angeles and New York this year. The collaboration is designed to provide best-in-class service to the retailers to assure total customer satisfaction. Provision offers its 3D Savings Center platform to retailers and advertisers in several market channels worldwide. The patented hardware and software systems are used to advertise all types of products and services within the store and around neighboring communities breaking through the clutter of traditional in-store ads, and providing marketers with street-level tactical marketing data on consumers in top demographic markets.

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