February 01, 2015 2:26 AM ET


Company Overview of FUJIFILM North America Corporation

Company Overview

FUJIFILM North America Corporation provides equipment, consumables, and technical support to the graphic arts industry; digital photo processing equipment, technical support, and fulfillment services for commercial and consumer customers; and consumer digital cameras and motion picture films. The company also provides technical and support services that include training, installation, field technical, helpdesk support, depot repair, parts, and other services; black and white processing chemicals for professional and retail photo laboratories; digital cameras; accessories that include X series lenses, lens accessories, flash products, batteries and related items, and others; and camera cases,...

45 Crosby Drive

Bedford, MA 01730-1401

United States

Founded in 1965





Key Executives for FUJIFILM North America Corporation

Chairman and Chief Executive Officer
President and Chief Operating Officer
Chief Executive Officer of Australasia
Chairman of Fujifilm Corporation and Chief Executive Officer of Fujifilm Corporation
Age: 74
Division President of Imaging Division
Compensation as of Fiscal Year 2014.

FUJIFILM North America Corporation Key Developments

FUJIFILM North America Corporation Announces New FinePix XP80

FUJIFILM North America Corporation announced the new FinePix XP80, the latest addition to the best-selling FUJIFILM XP-series. The new FinePix XP80 rugged digital camera is waterproof to 50 ft./15 m, shockproof from 5.8 ft./1.75 m, freezeproof to 14°F/-10°C and dustproof. It features a 16.4MP CMOS sensor with a 28-140 mm 5x optical zoom lens, Wi-Fi connectivity for one touch transfers to smart phones and tablets, and captures full HD movies at 1,080 p, even underwater. The FinePix XP80 comes equipped with wireless functionality for remote shooting using the free Fujifilm Camera Remote app and dedicated Wi-Fi button on the camera. In addition to remote shooting, wireless connectivity in the XP80 also allows users to select images or movies to be transferred to smartphones, tablets and computers. The FinePix XP80 offers an Action Camera Mode that turns the XP80’s lens into a fixed 18mm and enables hands-free shooting so the camera can be mounted on user body or a piece of sporting equipment to get right to the heart of the action. In Action Camera Mode, the rear LCD turns off automatically to preserve battery life and extend recording times. Also new are the FinePix S9900W (with Wi-Fi) and FinePix S9800 (without Wi-Fi) that both feature a 16.2 Megapixel CMOS sensor with a maximum ISO sensitivity of 12,800, and deliver rapid focusing speeds for beautiful high resolution images. Both cameras also give users a bright F2.9-F6.5 lens that offers an amazing 50x optical zoom 24-1,200 mm optical range that can be boosted to an incredible 100x magnification with Fujifilm’s Intelligent Digital Zoom technology, while going all the way down to 1 cm in Super Macro mode for extraordinary close up images. The FinePix S9900W and FinePix S9800 give users the speed they are looking for to capture every shot they want. The cameras each have a startup time of just 1 second, autofocus in as little as 0.15 seconds, and are ready to take another shot in just 0.6 seconds. Those wanting to capture a burst of full resolution images in quick succession can do so using the continuous shooting speed of 10 frames-per-second (maximum 10.0 frames). The FinePix S9900W (US only) offers remote shooting via a smart phone or tablet, and photos and movies can be easily sent to devices using the same wireless connectivity. Users can download the free Fujifilm Camera Remote app, then press the dedicated Wi-Fi button for easy remote shooting and also zooming in or out to fine-tune compositions and shooting movies. Images are just as easily sent to smart phones and tablets where they can be viewed, posted to social media and backed up. The FinePix XP80 will be available in March 2015 for USD 229.95 \ CAD 229.95. The FinePix S9900W /S9800 will be available in March 2015 for USD 349.95 and USD 329.95 /CAD 329.95, respectively. Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission).

FUJIFILM North America Corporation Announces New Selfie-Ready X-A2 CSC and Premium Compact XQ2

FUJIFILM North America Corporation announced the new FUJIFILM X-A2 compact system camera (CSC), an ultra-light, selfie-ready camera that gives users quick access to a 175° tilting LCD with face and eye detection for fast and fun pictures. The X-A2 is an affordable entry point into the X-Series line of digital cameras and delivers outstanding image quality using it's large 16.3 Megapixel APS-C CMOS sensor, easy operation and wireless image transfer for quick photo sharing. Also new to the X-Series line is the FUJIFILM XQ2, a premium pocket-sized digital camera with a bright FUJINON F1.8 4x zoom lens, an advanced 12 Megapixel 2/3” X-Trans CMOS II sensor with phase detection, and the EXR Processor II that delivers the fastest autofocus speed in its category of up to 0.06 seconds. The FUJIFILM X-A2 ships with the newly-developed FUJINON XC 16 mm-50 mm II (24 mm-76 mm) F3.5-5.6 OIS zoom lens and has a 175° tilting LCD with face and eye detection for candid and fun selfies. The X-A2 also features optical image stabilization of approximately 3.5-stops, making it easier to take telephoto and low light images. The X-A2 uses a newly-developed Eye auto focus (AF), Auto Macro AF and Multi-Target AF to achieve easy and accurate auto focus performance, bringing premium image quality and performance of the X-Series to everyone. The XC 16 mm-50 mm II is a versatile lens that is ideal for a wide range of photographic subjects, including clear low-light scenes, beautiful portraits and vibrant landscapes. The lens consists of 12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element. The lens features seven round-edged aperture blades, which offer 17 stops in 1/3 EV increments for precise aperture control. Also new to pair with the X-A2 is the improved FUJINON XC 50 mm-230 mm II (76 mm-350 mm) F4.5-6.7 OIS lens that adds even more versatility by offering an expanded zoom range that delivers consistently outstanding optical performance throughout. The XC 50 mm-230 mm II uses optical image stabilization to ensure superb performance and effectively reduces blur when shooting at longer focal lengths and in low light. The FUJIFILM XQ2 uses the 12 Megapixel 2/3” X-Trans CMOS II sensor that is designed to control moiré and false color generation by using an original color filter array with a highly randomized pixel arrangement. This technology removes the need for an Optical Low Pass Filter (OLPF) that degrades resolution. The image quality in the XQ2 is further enhanced by using a Lens Modulation Optimizer (LMO) for stunningly sharp pictures, as well as a 3.0 stop Optical Image Stabilization for shooting in low light situations. The newly developed FUJINON F1.8 4x zoom (25 mm-100 mm) is constructed with 4 aspherical and 3 extra low dispersion lenses and each lens surface is coated with HT-EBC to reduce flare and ghosting. The XQ2 also has a wide sensitivity range from ISO100 to ISO12800 so the user can take realistic and vibrant images even in low light. The EXR Processor II in the new XQ2 more than doubles the processing speed of the previous generation, and it easily captures the information taken from over 100,000 phase detection pixels incorporated in the X-Trans CMOS II to deliver astonishing images.

FUJIFILM North America Corporation Announces Macro Tubes and Launch Timing for New Firmware Updates

FUJIFILM North America Corporation announced two new Macro Extension Tubes for the line of X-Series interchangeable lens cameras; plus a launch date for a major firmware update and PC Tethered Shooting Software HS-V5 for the FUJIFILM X-T1 Graphite Silver and X-T1 Black cameras. New firmware updates that deliver additional features and enhanced controls will also be available for the FUJIFILM X-E2, X-E1, X-Pro1and X30. The two new Macro Extension Tubes, the MCEX-11 and the MCEX-16 (for extended close-up work), are intermediate rings for close-up photography. By attaching the ring between a FUJINON XF or XC lens and a camera body, users can enjoy high-magnification photography. When the Macro Extension Tube is attached, the focus range is limited so users can find a focus point by moving the camera forward and backward. The Macro Extension Tubes are equipped with electronic contacts, retaining normal AE, (Auto Exposure) functions and are designed to seamlessly blend into the original look and feel of the X-Series line of compact system cameras. FUJIFILM Macro Extension Tubes will be available in mid-December 2014 for USD 99.95\ CAD 109.99 each. A new PC Tethered Shooting Software HS-V5 for Windows® Ver. 1.0 will feature two modes, Camera Mode and PC Mode, giving photographers enhanced shooting controls. Within the PC Tethered Shooting Software, Camera Mode allows users to operate the camera and adjust its settings on the camera itself, with images taken simultaneously transferred to computer for display on the screen or saving on a PC. Adjusting exposure and other shooting settings, along with activating the shutter release, are carried out on camera. Alternatively, users can switch to PC Mode where they can check the viewfinder image of a remotely-setup camera, operate the camera and adjust its settings on a PC screen, with images taken simultaneously transferred to a PC for display on the screen or saving onto a PC. Adjusting exposure and other shooting settings, or activating the shutter release, are carried out remotely on the computer. PC Tethered Shooting Software HS-V5 also includes the Hyper-Utlity3 image browser for easy image viewing, analysis, assessment, categorization and organization. It features an image analysis function using the histogram, highlight clipping warning and EXIF data (including Film Simulations, exchangeable LENS name, and more) and displays an “image assessment” function that shows two images side-by-side for comparison.

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