Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

February 09, 2016 3:16 AM ET


Company Overview of A Squared Entertainment (A2) LLC

Company Overview

A Squared Entertainment (A2) LLC, a full-service brand entertainment company, creates, develops, produces, programs, markets, and distributes content across all channels, online, offline, on-air, and at retail outlets. The company was founded in 2009 and is based in Beverly Hills, California. As of November 15, 2013, A Squared Entertainment (A2) LLC operates as a subsidiary of Genius Brands International, Inc.

9401 Wilshire Boulevard

Suite 608

Beverly Hills, CA 90212

United States

Founded in 2009



Key Executives for A Squared Entertainment (A2) LLC

Co-President and Chief Executive Officer
Age: 66
Age: 48
Compensation as of Fiscal Year 2015.

A Squared Entertainment (A2) LLC Key Developments

Genius Brands International, Inc. and A Squared Entertainment Sign Deals with Build-A-Bear Workshop and Kittrich Corporation

Genius Brands International, Inc. "GBI" and its wholly owned subsidiary A Squared Entertainment have finalized a new global licensing deal with Build-A-Bear Workshop and a North American agreement with Kittrich Corporation. Celessencea, Technologies microencapsulation technology uses touch, friction or motion to release and deliver the benefits of scent, freshness or skincare actives. Microcapsules are bound to a surface with a proprietary binder that ensures controlled release that is long lasting, affordable and even wash durable. In many cases, the benefit release can last the life of the product. This represents a significant point of difference to past efforts to apply scent or actives to textiles. Celessence technology can be used in a wide range of merchandise ranging from clothing, home goods and lingerie to more durable materials such as car mats and pet products. Utilizing Celessencea, Technologies system, Build-A-Bear Workshop will introduce a line of scented plush bears-red bear (strawberry), brown bear (chocolate) and pink and blue frosted bear (cupcake) -- as well as scented bear apparel and accessories. The new line will be available in time for Valentine's Day 2016 in `approximately 400 of Build-A-Bear Workshop's stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, United Kingdom and Ireland, as well as franchise stores in Europe, Asia, Australia, Africa, the Middle East and Mexico. Kittrich Corporation has also signed to apply Celessence's unique scent delivery system to an extensive range of scent infused stationery, housewares, closet, and laundry products.

Similar Private Companies By Industry

Company Name Region
The Branding Farm United States
AGI Vigliano Literary LLC United States
IMG Holdings, Inc. United States
First Look Media, Inc. United States
The New York Times Radio Company United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact A Squared Entertainment (A2) LLC, please visit --. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at