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December 01, 2015 1:42 AM ET


Company Overview of A Squared Entertainment (A2) LLC

Company Overview

A Squared Entertainment (A2) LLC, a full-service brand entertainment company, creates, develops, produces, programs, markets, and distributes content across all channels, online, offline, on-air, and at retail outlets. The company was founded in 2009 and is based in Beverly Hills, California. As of November 15, 2013, A Squared Entertainment (A2) LLC operates as a subsidiary of Genius Brands International, Inc.

9401 Wilshire Boulevard

Suite 608

Beverly Hills, CA 90212

United States

Founded in 2009



Key Executives for A Squared Entertainment (A2) LLC

Co-President and Chief Executive Officer
Age: 66
Age: 48
Compensation as of Fiscal Year 2015.

A Squared Entertainment (A2) LLC Key Developments

Genius Brands International, Inc. and A Squared Entertainment Sign Deals with Build-A-Bear Workshop and Kittrich Corporation

Genius Brands International, Inc. "GBI" and its wholly owned subsidiary A Squared Entertainment have finalized a new global licensing deal with Build-A-Bear Workshop and a North American agreement with Kittrich Corporation. Celessencea, Technologies microencapsulation technology uses touch, friction or motion to release and deliver the benefits of scent, freshness or skincare actives. Microcapsules are bound to a surface with a proprietary binder that ensures controlled release that is long lasting, affordable and even wash durable. In many cases, the benefit release can last the life of the product. This represents a significant point of difference to past efforts to apply scent or actives to textiles. Celessence technology can be used in a wide range of merchandise ranging from clothing, home goods and lingerie to more durable materials such as car mats and pet products. Utilizing Celessencea, Technologies system, Build-A-Bear Workshop will introduce a line of scented plush bears-red bear (strawberry), brown bear (chocolate) and pink and blue frosted bear (cupcake) -- as well as scented bear apparel and accessories. The new line will be available in time for Valentine's Day 2016 in `approximately 400 of Build-A-Bear Workshop's stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, United Kingdom and Ireland, as well as franchise stores in Europe, Asia, Australia, Africa, the Middle East and Mexico. Kittrich Corporation has also signed to apply Celessence's unique scent delivery system to an extensive range of scent infused stationery, housewares, closet, and laundry products.

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