Company Overview of Dynamic Logic, Inc.
Dynamic Logic, Inc. develops a suite of solutions for measuring and optimizing digital marketing and media performance. The company specializes in media platforms and integrating insights across various digital and non-digital media. Its solutions include AdIndex, an in-market research solution for measuring digital advertising effectiveness; AdIndex Dash, a solution for digital advertisement effectiveness metrics in real time; CrossMedia Research, a solution that provides the insights to maximize campaign impact; and DLConnects, a solution to connect the data dots for further campaign impact. The company also provides its AdIndex for mobile phones and tablets; FanIndex, a solution for measu...
11 Madison Avenue
New York, NY 10010
Founded in 1999
Key Executives for Dynamic Logic, Inc.
Co-Founder and Chief Digital Officer of Kantar
Co-Founder and Chief Technology Officer
Senior Vice President of Custom Solutions & Ad Effectiveness Consulting
Compensation as of Fiscal Year 2014.
Dynamic Logic, Inc. Key Developments
Dynamic Logic, Compete and Millward Brown Align to Provide the Industry's Most Comprehensive, Brand-Centric Marketing Effectiveness Solutions
Jul 9 13
Millward Brown announced the expansion of Millward Brown's U.S. digital business. The announcement follows news from Kantar, Millward Brown's parent company, that it will bring together two of its digital insights providers, Dynamic Logic and Compete, as Millward Brown Digital, to deliver comprehensive digital solutions that help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Millward Brown Digital will deliver the breadth, depth and combination of digital solutions and brand knowledge that marketers seek to help them identify new ways to: Increase media efficiency and optimize campaign effectiveness - Comprehensive marketing, advertising and media effectiveness solutions to measure and improve brand and business performance; Enhance total brand performance and expand sales and market share - Brand and media insights combined with attitudinal and behavioral data to unlock the value of digital in driving total brand success. Dynamic Logic and Compete announced previously the launch of Advance(TM), Millward Brown Digital's first integrated offering combining behavioral and attitudinal impact measures, along with audience and viewability, to help advertisers optimize digital campaigns.
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