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February 13, 2016 9:38 PM ET


Company Overview of Hipcricket, Inc.

Company Overview

Hipcricket, Inc. provides data driven mobile engagement and analytics solutions that enable brands, agencies, and media companies to drive customer engagement, loyalty, and sales. It offers AD LIFE Platform, a mobile engagement solution to provide clients a suite of mobile marketing and advertising solutions, as well as allows marketers, brands, and agencies the ability to plan, create, test, deploy, monitor, measure, and optimize mobile marketing and advertising programs in every mobile channel. The company also provides business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data t...

110 110th Avenue NE

Suite 410

Bellevue, WA 98004

United States

Founded in 1999

120 Employees





Key Executives for Hipcricket, Inc.

Executive Vice President of Sales - Consumer Product Goods Group
Chief Strategy Officer
Senior Vice President of Eastern U.S. Sales
Senior Vice President of Business Operations
Chief Technology Officer
Compensation as of Fiscal Year 2015.

Hipcricket, Inc. Key Developments

Hipcricket, Inc. Announces Resignation of Moss Adams LLP as Independent Accountant

On April 27, 2015, Moss Adams LLP resigned from its role as the independent accountant of the company. Moss Adams has not performed any auditing services for the company since before the Bankruptcy Filing. The company's financial statements for the year ended February 28, 2015 have not been audited. As such, Moss Adams has not issued a report on the company's financial statements for the fiscal year ended February 28, 2015 and, therefore, there is no report which could contain an adverse opinion or disclaimer of opinion, or was qualified or modified as to uncertainty, audit scope or accounting principles.

Hipcricket, Inc. announced delayed 10-Q filing

On 01/22/2015, Hipcricket, Inc. announced that they will be unable to file their next 10-Q by the deadline required by the SEC.

Hipcricket, Inc. and MEC Partner to Deliver Innovative Mobile Advertising Campaign for Harman

Hipcricket, Inc. and MEC partner to deliver innovative mobile advertising campaign for HARMAN. Through Hipcricket's AD LIFE(R) platform, HARMAN was able to drive store awareness and in-store visits to its store in New York City. The campaign targeted men between 18-34 years old who were interested in technology, audio and headphones. When members of this demographic were within a half-mile radius of the HARMAN store, they were served a rich media banner ad to their mobile device. Those who clicked on the banner were then taken to a store locator and presented with a keyword to claim an in-store prize. By providing the customer with a unique keyword, HARMAN and Hipcricket built an attribution model to determine campaign success. Through the attribution model designed specifically for HARMAN, the team was able to see that of the people engaged with the ad 38% of them visited the store.

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Recent Private Companies Transactions

July 9, 2015
Hipcricket, Inc., Mobile Advertising Business
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