Company Overview of News America Marketing Properties LLC
News America Marketing Properties LLC, a marketing services company, provides advertising and promotion programs to consumer brands in North America. The company offers a portfolio of home-delivered, in-store, and online media programs. Its home-delivered media includes newspaper inserts, direct mails, polybags, and door hangers that enable advertisers to deliver advertising, promotions, samples, and coupon incentives to their targeted audience; in-store media comprises coupon and promotion dispensers, in-store videos, at-shelf signage, and floor and shopping cart advertisings for food, drug, mass, dollar, office-supply, and domestic stores; and online media covers print-at-home coupons, D2C...
1185 Avenue of the Americas
New York, NY 10036
Key Executives for News America Marketing Properties LLC
Chairman, Chief Executive Officer and President
Chief Financial Officer and Executive Vice President
President of International
Executive Vice President and National Sales Manager
Compensation as of Fiscal Year 2014.
News America Marketing Properties LLC Key Developments
News America Marketing Announces Addition of New Product: News America Programmatic Advertising
Mar 16 15
News America Marketing announced the addition of a new product to their portfolio, News America Programmatic Advertising, a partnership with OwnerIQ. The new product provides NAM clients with a robust, audience-centric and response-driven digital display product, adding to its portfolio of well-established media options. The unique blending of NAM's geo-scoring system with OwnerIQ's expansive shopper data allows for precise delivery of impressions to the right individuals. News America Programmatic Advertising is available immediately. The platform begins with identifying the optimal geography, utilizing a multitude of inputs including store location information, demographic insights, point of sale data, third party research and many other sources. Then, through NAM's strategic partnership with OwnerIQ, insights into the brand and product interactions of 200 million active shoppers are analyzed for shopping behavior to target specific shoppers. Those uniquely combined insights allow News America Marketing's programmatic solution deliver both the relevant data and premier technology to allow clients to act upon that data.
News America Marketing Names Emmanuel Miran as Chief Technology Officer
Jan 20 15
News America Marketing announced that Emmanuel Miran has been named Chief Technology Officer, effective immediately. The newly created title encompasses News America Marketing's commitment to technology platforms while also reflecting a focus on digital efforts, including new products, marketing and strategy. He spent a majority of the past 17 years at L'Oreal, starting in their U.S. division in 1997 on the technology side of the business. He took on a series of expanded roles that included e-commerce and digital marketing before being named the Global Executive Director of IT for BioMerieux in 2012. He returned to L'Oreal in 2013, as the Global Head of Digital Commerce Technology for the L'Oreal Group.
News America Marketing Announces Management Changes, Effective July 2014
Jun 19 14
News America Marketing has announced the retirement of Paul Carlucci as chairman and CEO, effective July 2014. Mr. Carlucci will be succeeded by Martin J. Garofalo. Mr. Garofalo has been with the company for more than 25 years, serving in a number of positions, including Executive vice president for Shopper Marketing and National Sales Manager for SmartSource iGroup.
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