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April 25, 2015 11:32 AM ET

Internet Software and Services

Company Overview of Ubermedia, Inc.

Company Overview

Ubermedia, Inc. develops advertising platform and mobile applications. It provides, an online and mobile network organized around interests; Twitter apps for desktop and mobile platforms; and UberAds that analyzes public social media signals to derive consumer intent, such as interest in buying a car, running, shopping, and music, as well as combines that with geo-location and dynamically created ads to deliver results. The company was formerly known as PostUp, Inc. and changed its name to Ubermedia, Inc. in January 2011. Ubermedia, Inc. was founded in 2010 and is based in Pasadena, California.

130 West Union Street

Pasadena, CA 91103

United States

Founded in 2010





Key Executives for Ubermedia, Inc.

Co-Founder and Chief Executive Officer
Age: 53
Chief Executive Officer of TweetPhoto
Senior Vice President of Marketing
Senior Vice President of Business Development
Compensation as of Fiscal Year 2014.

Ubermedia, Inc. Key Developments

UberMedia Appoints Eric Aledort as Chief Business Development Officer

UberMedia announced the appointment of Eric Aledort as Chief Business Development Officer. Aledort joins UberMedia from Yahoo! where he most recently served as VP, head of media for the global partnerships group, overseeing all strategic partnerships with content providers, commerce partners, resellers, production companies and other media partners. Eric brings an impressive amount of expertise in revenue driving partnerships and strategic relationships to UberMedia. As Chief Business Development Officer, Aledort will be responsible for identifying new partnership opportunities and rolling out UberMedia's SaaS platform for mobile optimization to enhance in-app mobile advertising monetization. Eric has extensive experience in broadband distribution, mobile, social networking and identifying new businesses and will focus on UberMedia's newest Data location business for retailers, under the UberRetail brand.

UberMedia Launches Proprietary Tool to Connect Mobile Advertising to TV Audiences

UberMedia announced UberMedia's TV Extender product. With the TV Extender, advertisers can link TV investments to mobile in a variety of ways and drive incremental value by reaching the same audience across multiple screens. Advertisers can use the new product to run cross-screen messaging, reach the audience of a show outside of the designated viewing time or conquest consumers watching a television show where their ads are not currently running. The TV Extender product is powered by UberMedia's exclusive TV Viewer Programing Profiles that utilize thousands of first party targeting parameters including social signals, Twitter followers, video views, location history which mirror the audience of the existing television buy down to the household and device. The TV Extender also leverages UberMedia's measurement tools to provide data and insights not available with television buys. Outside of traditional engagement rates, UberMedia can look at location visits, and provide data to the advertiser on the impact of their campaign on consumers' visits to a location, such as retail stores, car lots, or restaurants. TV Extender campaigns are available to advertisers in all verticals, starting June 05, 2014.

UberMedia Appoints Neil Shapiro as Vice President of Sales in the Eastern Region

UberMedia announced the appointment of Neil Shapiro as the VP of Sales in the Eastern Region. Shapiro will be responsible for driving growth of the innovative UberAds platform, and working with brands and agencies to exceed the norms in mobile advertising. Shapiro brings more than 14 years of digital experience to UberMedia and was most recently a Vice President at Verve Mobile.

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