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February 14, 2016 4:22 AM ET


Company Overview of Ubermedia, Inc.

Company Overview

Ubermedia, Inc. develops mobile applications and advertising solutions. It offers a cross-platform advertising solution; a digital campaign management solution for agencies; UberInsights that provide the analysis of brand campaigns, mobile applications, or retail locations; a mobile keyword solution; and social media applications. The company offers its applications for smartphone and tablet devices. Ubermedia, Inc. was formerly known as PostUp, Inc. and changed its name to Ubermedia, Inc. in January 2011. The company was founded in 2010 and is based in Pasadena, California.

130 West Union Street

Pasadena, CA 91103

United States

Founded in 2010





Key Executives for Ubermedia, Inc.

Co-Founder and Chief Executive Officer
Age: 54
Chief Executive Officer of TweetPhoto
Chief Technology Officer and General Manager
Senior Vice President of Marketing
Compensation as of Fiscal Year 2015.

Ubermedia, Inc. Key Developments

Ubermedia Announces Strategic Alliance to Deliver Trade Area Analysis for Shopping Centers

UberMedia announced a strategic alliance to deliver trade analysis for shopping centers and malls that provide a more accurate understanding of retail trade areas using the precision of mobile device GPS data. UberRetail analyzes GPS data from mobile devices that are captured within DMM shopping center locations, accurate to within three meters. This provides a better view of a mall’s trade area, which can often be missed by traditional methods such as rings or drive times. Using UberRetail’s data, B. I. Spatial’s methodologies produce the likely home locations for the mall or shopping centers’ visitors from which the trade areas are derived. The location data can be provided in a variety of common formats and are accessible in many widely used programs, including Tableau, Alteryx, ArcGIS and Google Earth. Trade areas are commonly used in conjunction with demographic and psychographic data to develop trade area profiles, retail sales forecasting, real estate strategy development, and to enhance retailers’ local marketing campaigns.

UberMedia and Trade Area Systems Announce Partnership

UberMedia and Trade Area Systems announced that they have entered into a partnership. Trade Area Systems will integrate UberMedia’s mobile data points, made available under its UberRetail brand, into TAS Unity to provide market researchers, business users and field personnel access to unparalleled mobile data to improve their real estate strategies and decision making.

UberMedia Appoints Eric Aledort as Chief Business Development Officer

UberMedia announced the appointment of Eric Aledort as Chief Business Development Officer. Aledort joins UberMedia from Yahoo! where he most recently served as VP, head of media for the global partnerships group, overseeing all strategic partnerships with content providers, commerce partners, resellers, production companies and other media partners. Eric brings an impressive amount of expertise in revenue driving partnerships and strategic relationships to UberMedia. As Chief Business Development Officer, Aledort will be responsible for identifying new partnership opportunities and rolling out UberMedia's SaaS platform for mobile optimization to enhance in-app mobile advertising monetization. Eric has extensive experience in broadband distribution, mobile, social networking and identifying new businesses and will focus on UberMedia's newest Data location business for retailers, under the UberRetail brand.

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