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November 25, 2015 12:25 AM ET

Commercial Services and Supplies

Company Overview of Direct Marketing Association Inc.

Executive Profile

Wesley D. Protheroe

AgeTotal Calculated CompensationThis person is connected to 2 Board Members in 2 different organizations across 0 different industries.

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Mr. Wesley D. Protheroe serves as President and Chief Executive Officer of Gerber Life Insurance Company. Under Mr. Protheroe' leadership, Gerber Life is transforming from a juvenile life specialist to a family insurance provider. This repositioning has included new DRTV, direct mail, insert, and internet advertising; improved adult life insurance products; a loyalty/retention marketing program; and new affinity partnerships and distribution channels. He has a broad ...

Corporate Headquarters

1120 Avenue of the Americas
New York, New York 10036-6700

United States

Phone: 212-768-7277
Fax: 212-302-6714

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