voltari corp (VLTC) Key Developments
Voltari Corporation Seeks Acquisitions
Jan 30 15
Voltari Corporation (NasdaqCM:VLTC) is seeking acquisitions. Voltari Corporation has filed a Shelf Registration in the amount of $4.09 million, the net proceeds of which will be used for general corporate and working capital purposes, including acquisitions.
Voltari Receives Additional Nasdaq Staff Determination Letter
Nov 26 14
Voltari Corporation announced that on November 19, 2014 it was notified by the Listing Qualifications Staff of The NASDAQ Stock Market LLC that, based on the Company’s continued non-compliance with the applicable $2.5 million stockholders’ equity requirement for continued listing on The NASDAQ Capital Market, the Company’s securities are subject to delisting from NASDAQ unless the Company timely requests a hearing before the Listing Qualifications Panel. The Company intends to timely request a hearing before the Panel, at which hearing the Company will present its plan to evidence and sustain compliance with all applicable requirements for continued listing on NASDAQ. The Company’s common stock will continue to trade on The NASDAQ Capital Market pending completion of the hearing process and the expiration of any extension period granted by the Panel.
Voltari Corporation Introduces New Premium Mobile Marketing Channel
Oct 9 14
Voltari Corporation announced the formation of Emporia, the first independent and transparent mobile channel for the purchase and sale of premium publisher inventory by a select group of advertisers. Emporia participants will also include specialized data providers and the premiere hosts of rich media and video ad units. Emporia was developed in response to the largely ineffective and costly ecosystem of service and technology providers that substantially reduce publishers' share of the advertising spend while limiting the value that agencies provide to advertisers. Emporia will make use of Voltari's proprietary technology, which determines each user's real-time engagement propensity across industry verticals. Voltari is working with the most respected specialized data providers to create unique behaviorally relevant vertical data sets for exclusive use on the Emporia platform and to formulate corresponding Audience Shortcuts. Emporia will offer an intuitive self-service interface that will allow advertising agencies and their trading desks to activate users defined by Audience Shortcuts at the time, and only at the time, those users are available and predicted to engage with the advertiser's content.
Neustar Partners with Adelphic, NinthDecimal, and Voltari to Improve Marketers Reach Across More Channels and Devices
Sep 23 14
Neustar announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers across smartphones and tablets. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer's ability to easily target and personalize interactions with mobile consumers. To effectively connect the two worlds across all channels and devices, marketers need a single, unified identity that provides a comprehensive portrait of their customer and allows them to deliver relevant messages at every point in the buying cycle. With these partnerships, Neustar closes the gap with its authoritative, dynamic identity that can now also link to millions of mobile users. Neustar's PlatformOne AdAdvisor Audiences leverages this partner-enhanced capability to offer relevant audiences for more accurate targeting to mobile users. Neustar's identity methodology is unique because of the combination of techniques it uses to link verified offline data, including wireless data, to an identity foundation based on 220 million adults and 120 million households. It is further augmented and linked with more than 15,000 offline and online predictive attributes from third-party data sources from various industries. Most importantly, Neustar continuously corroborates its identity with billions of anonymized daily transactions. This ensures the identity methodology keeps up with the rapid change in consumer data and provides the freshest audience data. Neustar is able to do all of this with privacy-by-design at the core of its identity methodology. Fueled by Neustar's authoritative, dynamic identity, PlatformOne AdAdvisor Audiences are the high quality online audience profiles in the industry; spanning demographic, psychographic, geographic, brand/product affinities stage and industry-specific attributes. Neustar Audiences help marketers go beyond the basics, providing the most trusted offline data from hundreds of sources for portable, cross platform online targeting. These partnerships extend its capabilities to offer mobile targeting at scale. Marketers can further improve their audience profiles by onboarding their CRM Data to remarket and find new prospects that look like their best customers across any channel, to any device using Neustar's CRM Onboarding and Audience Extension services.
Voltari Corporation Appoints Bill Lawrence as Vice President, Engineering
Jun 18 14
Voltari Corporation announced the hiring of Bill Lawrence as Vice President, Engineering. Lawrence joined Voltari's senior team in May 2014 and will lead the Arizona office, the center of the company's data science and ad tech development. Reporting directly to CTO Dr. David Castillo, Lawrence is expected to play a key role in implementing Voltari's progressive strategy and product roadmap. Lawrence also brings his experience with larger scale projects, such as the development and deployment of complex routing algorithms across satellite communication networks, background that will enhance Voltari's already rich product-development resources.