sony corp (SNEJF) Key Developments
Sony and Fifty One East Launches Latest Bravia 4K Android TV and Full HD TV Series
Oct 5 15
Sony Mena and Fifty One East announced the launch of the latest line-up of Bravia 4K Android TV and Full HD TV Series. These televisions will support Google's latest Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like Google Cast and Voice Search. The new Android TV range from Sony includes X9400C Series 4K LCD TV. The X9400C 75" Class model features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video providing users with the high quality picture. The X-tended Dynamic Range Pro (75" model) and X-tended Dynamic Range (65" model) are enhanced by the new 4K Processor engine to produce Sony's best contrast ever. The new X9000C series features a new ultra-thin floating style, making it Sony's thinnest range of TVs yet with edge to edge viewing. The X9000C Series 4K Android LCD TV come in 55" and 65" Class models making them the thinnest LCD TV yet from Sony, at approximately 4.9mm (at its thinnest part). The revolutionary floating style, which is frameless and mounts flush to the wall, also features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video. For the first time, the range supports Google's latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast will provide users with greater connectivity by enabling them to cast content from mobile devices. Voice Search is available through a remote equipped with a microphone. With access to Google Play, consumers can enjoy what they like to do on a smartphone or tablet, from their television. The new range is now available at all Fifty One East outlets located in Al Maha Centre on Salwa Road, City Center Doha, FNAC at Lagoona mall, Virgin Megastores at Villagio and Landmark malls, as well as selected outlets in Doha.
Sony Corporation, Olympus Corporation and Sony Olympus Medical Solutions Inc to Unveil 4K Surgical Endoscopy System in Early October 2015
Sep 16 15
Sony Corporation, Olympus Corporation, and their medical joint venture Sony Olympus Medical Solutions Inc. are announcing that their jointly developed 4K surgical endoscopy system will be commercialized and made available for purchase in early October 2015. It will be sold by Olympus under the brand name "VISERA 4K UHD" and released in the Japanese and European markets. The three companies have been collaborating since 2013 on the development of this 4K surgical endoscopy system, which features cutting-edge 4K technology across its constituent elements, from the light source and the endoscope to the monitor. The companies believe that this makes VISERA 4K UHD a surgical endoscopy system unlike any before it. Sony Olympus Medical Solutions, Sony, and Olympus will continue to combine their respective expert technologies and specialized knowledge in the realm of next-generation surgical endoscopes. By generating synergies in this way, the companies will strive to make greater contributions to the global medical field and spur its further development. This and other collaborations between Sony and Olympus including those involving Sony Olympus Medical Solutions will be branded with the logo below to reflect that they incorporate the superior technologies of both companies.
Sony and Olympus to Unveil an Ultra High-Definition Surgical Endoscope
Sep 15 15
Sony is set to unveil an ultra high-definition surgical endoscope this week in a joint venture with Olympus. It will allow doctors to view clearer, more instant images of internal organs, aiding precision during surgical procedures.
Technicolor and Sony Corporation Form Joint Patent Licensing Program for Digital Television and Computer Display Monitor
Sep 14 15
Technicolor and Sony Corporation announced a joint patent licensing program for digital television and computer display monitor. Technicolor will be the exclusive licensing agent of the combined portfolio that covers DTV and CDM. The license is offered for the convenience of both existing and new licensees, enabling them to obtain a single license as an alternative to negotiating separate licenses. Technicolor is constantly investing in research and development in technology areas that are pervasively adopted in DTV and CDM, including video and audio compression, high dynamic range, wide color gamut, user interface and other display technologies. The two companies have deep roots and expertise in media and entertainment, and are committed to investing in new technologies and innovation applicable to the DTV and CDM market.
Sony Expands Large Sensor Camera Family with New PXW-FS5 4K Compact Super35 Camcorder
Sep 11 15
Sony is expanding its line of large sensor 4K technologies with the PXW-FS5 compact Super 35mm camcorder. The new model rounds out Sony's line of 4K professional cameras, filling an important niche between cameras like it's PXW-FS7 and the NEX-FS700, or complementing it's new consumer a7R II and a7S II models. As a companion camera or on its own, the PXW-FS5 fits a range of applications, including documentary and independent filmmaking, online content creation, student film projects and even DSLR users looking to step up. The PXW-FS5 is ergonomically designed for versatile, hand-held shooting. The lightweight body has excellent weight balance, ensuring reliability and all-day comfort. It can be used in almost any location, even airborne when mounted on a drone. A variety of shooting angles is possible with the one-touch rotatable grip. All key controls are at the user's fingertips, allowing for shooting flexibility and instant switching between low or high angle shooting. Users can attach the 3.5-inch type LCD panel to different positions on the handle or the compact camera body, further supporting easy handheld operation and customized shooting. Capable of 4K XAVC high-definition shooting, the camera's Super35 Exmor™ CMOS sensor incorporates 11.6 million pixels and 8.3 million effective pixels. The high sensitivity and large size of the sensor delivers background defocus, increased low-light sensitivity and lower image noise. High-quality imagery is further ensured by high frame rate cache recording at 10-bit 4:2:2 Full HD and a high frame rate of up to 240 fps, in 8 second bursts, which makes 1/10 times Super Slow Motion possible without sacrificing bit depth or loss of image quality. The PXW-FS5 is the first Super35 camcorder to feature built-in electronic variable ND filters, further expanding the depth of field representation by the large-format sensor and enabling flexible exposure control. The compact power zoom E lens PZ 18-105mm F4 G OSS (SELP18105G), provided in the PXW-FS5K kit model enables zoom operation with one hand. Integrating easily with other camera lenses, Sony's a Mount System offers compatibility with both Sony and third-party lenses. The PXW-FS5's E-mount can take virtually any lens, such as SLR lenses via an adapter, as well as Sony's E-mount and A-mount lenses, ensuring the camera adapts to multiple environments. Sony's a Mount System and its enhanced interfaces include 3G-SDI, HDMI output and dual SD card slots. Also equipped with Wi-Fi and a wired LAN terminal, the PXW-FS5 features enhanced network functions such as file transfer and streaming transmission. A planned future firmware update will provide RAW output. Key features of the PXW-FS5: Flexible handheld shooting with a lightweight body: The lightweight (1 lb., 13.2 oz.) body with excellent weight balance ensures comfortable handheld shooting as well as an easy fit with a drone or gimbal. The one-touch rotatable grip enables instant switching between low or high angle shooting. Shooting parameters can be changed with one hand even during recording by using the multi-functional grip. The zoom can be operated similarly with a single hand. The detachable handle, one-touch rotatable grip and flexible LCD panel support various shooting styles. 4K shooting and 240 fps high-speed shooting: The camera is equipped with an 11.6 million pixel Super35 Exmor™ CMOS Sensor, enabling 4K XAVC long GoP high-definition video shooting. It is the world's first Super35 camcorder with a built-in electronic variable ND filter, supporting linear control from 1/4ND to 1/128ND and further expanding the depth of field representation. 1/10 times Super Slow Motion reproduction is possible through 10-bit 4:2:2 full HD 240fps High Frame Rate, with no sensor cropping. Low light capabilities and background defocus are heightened by the high sensitivity and large sensor size. 14 stops of latitude in exposure deliver strong grayscale rendition without crushing shadows or blowing out light details. Variety of shooting applications and rich network functions: The camera's interfaces include 3G-SDI, 4K HDMI output, MI shoe, dual SD card slots, Wi-Fi and wired LAN terminal, supporting various system configurations. The Clear Image Zoom feature allows users to zoom in at up to 2x, even with a fixed focal length lens. The PXW-FS5 is planned to be available in November 2015, at the following suggested list pricing: PXW-FS5, body only - $6,699 and PXW-FS5K, with lens - $7,299.