comscore inc (SCOR) Key Developments
UKOM Re-Appoints comScore as Official Partner for UK Online Audience Measurement
Apr 21 15
comScore, Inc. announced that UKOM (UK Online Measurement Ltd) has signed an extension contract renewing their appointment of comScore as the exclusive partner for online media audience measurement in the UK. UKOM originally appointed comScore in 2012, naming them the approved data supplier partner commencing January 2013. The renewal is an extension, which ensures that comScore continues as UKOM's exclusive data supplier until March 2018. The agreement is based on a rolling review process that can extend the contract beyond 2018. The new contract also ensures that UKOM and comScore are continuously working toward measurement of new platforms to address the evolutions of new technologies and consumer behavior. The introduction of the UKOM Development Level endorsement status ensures that services can be brought to market quickly to keep pace with technological advances while still undergoing a thorough review by UKOM technical and commercial groups.
comScore, Inc. Appoints David Shiffman as Senior Vice President of Marketing Solutions
Mar 12 15
comScore, Inc. announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company's work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization solutions. Mr. Shiffman is an experienced advertising research executive who comes to comScore from MediaVest where he most recently served as the Executive Vice President and Director of Research. At both MediaVest in the U.S. and Starcom MediaVest Group in Canada.
comScore, Inc. Appoints Duncan Trigg as Vice President of Advertising Effectiveness
Mar 12 15
comScore, Inc. announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around the company's advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London. Mr. Trigg is a veteran of the digital media industry with more than 15 years of experience across ad tech and media sales organisations. He most recently held the position of Chief Executive Officer at Project Sunblock. Prior to joining Project Sunblock, Mr. Trigg held a variety of senior roles in the online media industry, including co-founding Unanimis Consulting. Mr. Trigg is an active thought leader in the digital advertising space, having contributed to various industry events and publications.
comScore Introduces Mobile Metrix® in the UK
Feb 25 15
comScore, Inc. announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore's Unified Digital Measurement (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to provide detailed insights into mobile media usage across apps and mobile browsing.
comScore, Inc. Integrates with Flurry Through Yahoo's Flurry Pulse Solution
Feb 20 15
comScore, Inc. announced that it has integrated with Flurry through Yahoo's Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix and Media Metrix Multi-Platform. Mobile app publishers around the globe using Flurry Pulse will be able to easily implement audience measurement across their mobile assets, including reach, frequency and duration, in order to better monetize their mobile apps and grow advertising revenue via trusted, independent comScore metrics.