comscore inc (SCOR) Key Developments
TubeMogul Integrates comScore vCE into its Video Platform in Australia and New Zealand
Jun 9 15
comScore, Inc. and TubeMogul announced a partnership in Australia and New Zealand that delivers brand advertisers another independent, DSP-integrated audience verification solution. The partnership means that marketers executing digital video campaigns across Australia and New Zealand can now measure audience reach via comScore validated Campaign Essentials (vCE®) directly within TubeMogul's programmatic platform. The comScore vCE solution provides unduplicated impression-level delivery metrics by reporting the percentage of validated impressions that reached the advertiser's target demographic and geographic audience.
comScore, Inc. Enters into Second Amendment Credit Agreement
Jun 3 15
On June 3, 2015, comScore, Inc. entered into the Second Amendment to that certain Credit Agreement, dated as of September 26, 2013, by and among the Borrower, certain subsidiaries of the Borrower, Bank of America, N.A., Suntrust Bank, and the other lenders party thereto. The Amendment changes the definition of a change of control to remove the provision that certain changes in the composition of the board of directors would constitute a change of control and therefore be an event of default under the Credit Agreement.
comScore, Inc. Introduces MobiLens Plus to Provide Combined Smartphone and Tablet Insights
Jun 1 15
comScore, Inc. announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. For the first time, MobiLens Plus combines qualitative survey data with quantitative observed mobile behaviors across both smartphones and tablets. Media and technology companies use this tool to anticipate changing consumer preferences for mobile products and analyze media consumption patterns, helping them make better decisions about designing new services, devices and apps. MobiLens Plus also provides publishers and agencies with behavioral information such as device purchase intents, brand loyalty and attitudes towards different mobile advertisement types. Combined Smartphone and Tablet Data Provides Unique Insights for Brands. MobiLens Plus offers unique insights regarding consumers’ smartphone and tablet usage, such as: Unduplicated audience behavior metrics across devices. Access to a wide spectrum of user behaviors that influence consumer preferences for mobile products. New insights into device-purchasing intentions, as well as mobile advertising preferences.
comScore, Inc. Presents at Citi 2015 Global Consumer Conference, May-27-2015 01:55 PM
May 9 15
comScore, Inc. Presents at Citi 2015 Global Consumer Conference, May-27-2015 01:55 PM. Venue: The Plaza, a Fairmont Managed Hotel, Fifth Avenue at Central Park South, New York, NY 10019, United States. Speakers: Gian M. Fulgoni, Co-Founder and Chairman Emeritus.
comScore, Inc. Presents at Citi Internet, E-Commerce and Digital Media Conference, May-13-2015
May 6 15
comScore, Inc. Presents at Citi Internet, E-Commerce and Digital Media Conference, May-13-2015 . Venue: 5-7 Carlton Gardens, London, United Kingdom. Speakers: Nicole Macdonald, Senior Account Manager.