microsoft corp (MSFT) Key Developments
Adobe and Microsoft Partner to Transform Customer Engagement Across Sales, Service and Marketing
Apr 30 15
Adobe and Microsoft Corp. announced a strategic partnership that will redefine how enterprises manage their marketing, sales and service to better engage with customers across touch points. The partnership will include the integration of Adobe's Marketing Cloud Solutions with the best-in-class Microsoft Dynamics CRM solution and will allow brands to deliver experiences that take all customer engagements into account -- from reach and acquisition to retention and loyalty. This new integration will help eliminate the frustrating customer experiences that result when marketing, sales and service interactions are siloed. Microsoft Dynamics Marketing, Microsoft's integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-marketing solution to marketers across many industry segments including financial services, travel and leisure. This partnership offers customers the ability to: Align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities or inform lead scoring. Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads. Combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales life-cycle stage a customer is, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email or as an alert in a mobile app.
Infosys Announces an Extension to its Partnership with Microsoft Corp
Apr 30 15
Infosys announced an extension to its partnership with Microsoft Corp. As part of this collaboration, the Finacle suite of solutions will be available on Microsoft Azure. This offering will allow banks to utilize Finacle's award-winning solutions, along with the robust capabilities of Azure, enabling them to operate at lower costs and with greater agility. Through this offering, banks of all sizes across the globe can leverage Finacle on the cloud. It will help Finacle's clients reduce infrastructure and technology management costs, and gain flexibility to scale operations rapidly.
Microsoft To Confirm N-Trig Purchase
Apr 30 15
Microsoft Corporation (NasdaqGS:MSFT) will later today confirm that it is buying N-Trig Ltd., sources inform "Globes." Microsoft will pay several tens of millions of dollars for N-Trig.
salesforce.com Looks For Offers
Apr 30 15
As per a Bloomberg report, salesforce.com, inc. (NYSE:CRM) is working with financial advisors to help it field offers after being approached by a potential, unnamed acquirer. Oracle Corporation (NYSE:ORCL), is a rival and serial acquirer, but Microsoft Corporation (NasdaqGS:MSFT) and SAP SE (DB:SAP) are potential suitors for the customer relationship management software firm too. NetSuite Inc. (NYSE:N) and Workday, Inc. (NYSE:WDAY) also joined the offer.
Trimble Partners with Microsoft to Bring Microsoft Hololens Wearable Holographic Technology to the AEC Industry
Apr 29 15
Trimble announced that it is working with Microsoft to develop a new generation of tools, integrated with the HoloLens holographic platform on Windows 10, which are intended to improve quality, collaboration and efficiency in the design, construction and operation of buildings and structures. Microsoft HoloLens is a head-mounted, holographic computer that provides a mixed-reality experience for a range of commercial and consumer applications. When used by architecture, engineering and construction (AEC) professionals, the HoloLens device extends interaction with 3D models beyond the confines of a 2D computer screen, creating new ways for the many stakeholders of complex, multi-phase construction projects to visualize, collaborate, share ideas and manage change.