microsoft corp (MSFT) Key Developments
Kyocera Corporation and Microsoft Corp. Expand Technology Sharing Agreement
Jul 3 15
On July 3, 2015, Kyocera and Microsoft Corp. announced that they have signed an agreement expanding on a prior patent licensing arrangement. The new agreement enables the companies to use a broader range of each other's technologies in their respective products through a patent cross license. In addition to strengthening the partnership between the two companies, it also resolves a patent infringement lawsuit brought earlier in 2015 in U.S. District Court. The remaining details of the agreement are confidential.
Microsoft Announces Executive Changes
Jun 30 15
Microsoft appointed the executive Paula Bellizia to be its new Brazil CEO. Bellizia replaces Mariano de Beer in the position, effective from July 1. De Beer will lead Microsoft's New Markets Latin America unit, responding directly to Latin America head Hernn Rincn.
AOL Inc. and Microsoft Expand Global Enterprise-Level Partnership
Jun 30 15
AOL Inc. and Microsoft announced a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft's display, mobile and video advertising inventory in nine key global markets -- the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will represent inventory from across Microsoft's suite of leading online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps. The expanded partnership with Microsoft builds on that momentum and meaningfully expands AOL's global footprint, while simplifying the ecosystem for advertisers. The arrangement will improve ad campaign efficiency and effectiveness through the delivery of scaled premium inventory across display, video and mobile, and enables marketers to deeply target premium audiences globally in key verticals, including autos, entertainment, health & fitness, lifestyle, money, news, sports, travel, and weather. The partnership includes a new 10-year global search and search advertising agreement between AOL and Microsoft that leverages Microsoft's exceptional search capabilities to deliver innovative search solutions for consumers, advertisers and partners. Both companies will enable AOL users to access a world-class search experience across all screens. AOL will transition to a Bing-powered search solution beginning January 1, 2016.
AppNexus and Microsoft Announce Multi-Year Extension and Expansion of Technology Partnership
Jun 29 15
AppNexus announced an agreement to extend and expand its global technology partnership with Microsoft. The deal creates
a multi-year extension of the Microsoft-AppNexus engagement, expanding AppNexus' role as Microsoft's exclusive partner for programmatic technology and sales in ten markets. In total, AppNexus powers Microsoft's programmatic advertising now in over 39 markets. The expanded engagement builds on a highly successful pilot program in the Nordic region, where AppNexus helped to convert almost 50% of Microsoft's advertising operations to programmatic within six months.
Microsoft Reportedly Interested In Buying AMD
Jun 29 15
Microsoft Corporation (NasdaqGS:MSFT) may acquire Advanced Micro Devices, Inc. (NasdaqCM:AMD), according to a source familiar with the matter. Microsoft approached AMD several months ago, the source indicated. The result of the talks is unclear.