mattel inc (MAT) Key Developments
Mattel Not to Extend its Licensing Deal with SeaWorld Entertainment Inc
Apr 27 15
Mattel, Inc. has announced it will not extend its licensing deal with SeaWorld Entertainment Inc. and end the production of all SeaWorld-related merchandise including SeaWorld Trainer Barbie dolls. It has decided not to extend its deal with SeaWorld and stop producing any of its merchandise amidst uproar from environmentalists, including PETA, who have alleged that SeaWorld orcas are being mistreated.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel Join Forces to Launch DC Super Hero Girls
Apr 22 15
Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel joined forces to launch DC Super Hero Girls, a new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics' most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world. Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing, providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016. As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls' narrative creation, interactive digital activations and ultimately a toy line launching in 2016.
Autodesk and Mattel Team Up to Bring New Digital and 3D Printing Experiences to Kids and Families
Apr 20 15
Autodesk, Inc. and Mattel announced they have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3D design and 3D printing technology. The joint initiative will provide a new immersive experience by combining beloved physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design and customize their own toys,
and help to make the toys real through 3D printing. The exclusive collaboration aims to bring hands-on design experiences to support an interactive learning environment through fun apps so that kids can also learn while they play. The digital experiences also engender pride in accomplishment and tap directly into the maker trend that encourages creativity, imagination and open-ended customization.
The first in a series of new apps is scheduled to launch in the second half of 2015 along with a dedicated online hub for Mattel’s 3D printing initiatives.
Mattel, Inc. Reports Unaudited Consolidated Earnings Results for the First Quarter Ended March 31, 2015
Apr 17 15
Mattel, Inc. reported unaudited consolidated earnings results for the first quarter ended March 31, 2015. For the quarter, the company reported operating loss of $54.5 million, loss before income taxes of $73.2 million, net loss of $58.2 million or $0.17 diluted loss per share on net sales of $922.7 million against operating income of $6.2 million, loss before income taxes of $9.4 million, net loss of $11.2 million or $0.03 diluted loss per share on net sales of $946.2 million for the same period a year ago. Adjusted operating loss was $14.6 million compared to operating income of $27.7 million a year ago. Adjusted loss per common share was $0.08 compared to adjusted earnings per common share of $0.03 a year ago. Cash flows used for operating activities were approximately $53 million, compared to approximately $61 million of cash flows from operating activities in 2014.
Mattel, Inc. Provides Earnings Guidance for the Year 2015
Apr 16 15
Mattel, Inc. provided earnings guidance for the year 2015. For the year, the company estimates that currency headwinds will negatively impact its revenue growth by 4% to 6% and EPS by $0.30 to $0.35 a share. And assuming no changes to current tax laws, it expects tax rate to be 20% to 21% for 2015 and beyond. The company expects CapEx to increase slightly to about $270 million as it continue to invest for growth in business.