loton corp (LTNR) Key Developments
Loton Corp Announces New Subsidiary LiveXLive
May 13 15
Loton Corp. announced its new subsidiary LiveXLive. LiveXLive showcases professionally produced, innovative, immersive and experiential live broadcasts in HD. Fans have the opportunity to see their favorite festivals, concerts and experiences on any screen they choose across all video platforms and devices from mobile to the home. These fans can view concert experiences from any connected device with exclusive access only LiveXLive brings from the stage to backstage, inside dressing rooms, and places previously off limits to anyone but VIPs and artists. Live streamed music is the only remaining media genre without a dominant brand. While sports has ESPN, long-form content has HBO, and news has CNN, there is a tremendous amount of the high quality live music content available without a home. LiveXLive is partnering with rights holders and their influencers (agencies, promoters, venues, artists, and record labels) to build optimal digital strategies thereby increasing revenues for participants in the music world. LiveXLive is also developing key strategic relationships in technology, distribution, advertising, mobile, and virtual reality to augment its network delivery strategy.
Loton Corp. Enters into Agreement with Jackie Stone to Serve as an Advisor
Mar 19 15
Loton Corp. announced that it has entered into an agreement with Jackie Stone to serve as an advisor to the company. Ms. Stone is an accomplished marketing executive specializing in digital, multi-platform marketing, and brand building. She will assist in the brand development and strategic partnerships of Loton's FestreamTV platform. Jackie Stone is the Chief Marketing Officer of MiMedia, the fastest growing consumer cloud. Previously, Ms. Stone was the Senior Vice President of Marketing at Spanfeller Media Group (SMG), where she lead the development of brand extensions, strategic partnerships and overall awareness for SMG and its properties The Daily Meal and The Active Times. Ms. Stone served as Senior Vice President of Marketing at WebMD. She played a key role in developing the company's B2B and B2C performance and revenue, spearheading the creation of WebMD's CPG and Patient/Physician cross relationship, as well as optimizing relationships with key corporate accounts such as Bausch & Lomb, American Express, and Procter & Gamble. Stone also previously served as Vice President of Promotions, Sponsorships and Events at Digitas, overseeing multiple client accounts while forging partnerships with Samsung, Kraft and American Express, among others. Stone held top positions as VP Ad Sales Marketing at About.com, VP of Marketing Services at Beliefnet.com, and Director of Sales Promotions and Event Marketing at America Online.
Loton Corp. Appoints Steve Bornstein to its Advisory Board
Mar 18 15
Loton Corp. announced that digital media and consumer products executive Steve Bornstein has joined Loton Corp.’s Advisory Board. Steve Bornstein played a major role shaping the growth and success of two of the iconic brands: ESPN
and the NFL. In January 2003, Bornstein was appointed President and CEO of NFL Network/Executive VP of Media. He oversaw the league’s media division, including the relationships with national broadcast and sponsorship partners and all
NFL owned media assets and revenue. Mr. Bornstein led the NFL to build its own media assets with the launch of
NFL Network, NFL.com, NFL Mobile, NFL RedZone, NFL Now, and NFL Films.
Loton Corp. Appoints Christopher J. McGurk to it's Advisory Board
Mar 11 15
Loton Corp. announced that media and entertainment studio executive Christopher J. McGurk has joined Loton Corp.'s Advisory Board. Chris McGurk has over 30 years of experience in executive leadership positions at MGM Studios, Overture Films, Anchor Bay Entertainment, Universal Studios, Disney Studios, Pepsico and Price Waterhouse.
Loton Corp. Appoints Jason Port as Head of its Advisory Board
Mar 9 15
Loton Corp. appointed Jason Port as Head of its Advisory Board. Jason Port has been an early stage investor, business executive with over 15 years of managerial experience in Technology, Media and Entertainment as well consumer product venture investments. Mr. Port is highly proficient at identifying, developing, and executing exemplary business models. Mr. Port serves on the board of NFTE, the advisory board of Miami Country Day School, and is an active member of TED since 2008.