Last $56.02 USD
Change Today -0.48 / -0.85%
Volume 1.3M
LAMR On Other Exchanges
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As of 8:10 PM 01/30/15 All times are local (Market data is delayed by at least 15 minutes).

lamar advertising co-a (LAMR) Key Developments

Lamar Advertising Company and Blue Bite Partners to Expand Mobile Interactivity

Lamar Advertising Company announced that its new partnership with Blue Bite which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. The addition of mobile touch points to the company's transit media will allow advertisers to reach audiences at scale with the right content at the right time. The partnership will include the integration of Blue Bite's mTAG platform on Lamar's street level media. First being deployed to 440 transit locations throughout the Buffalo, NY area, both companies are working to expand the network footprint to a potential 25,000 mobile touchpoints across the U.S. and Canada. Blue Bite's proprietary mTAG Platform allows advertisers to deploy and monitor campaigns in real time, helping to further demystify consumer mobile behavior. Various technologies such as Near Field Communication (NFC), Quick Response Codes (QR), Short Message Services (SMS), Bluetooth and Geofencing are used to facilitate a variety of brand-to-consumer interactions.

Lamar and Posterscope Partner for Beta Launch of Billboards Trading Platform

Lamar Advertising Company has partnered with Posterscope, for the beta launch phase of a real-time trading platform for digital billboards. The platform is the result of a partnership between Posterscope and Lamar Advertising Company. Posterscope and Vistar Media selected Lamar Advertising Company as a media owner partner for the beta launch phase, which commences during the first quarter of 2015. Posterscope will utilize Vistar's digital OOH real-time buying platform to offer brands greater agility and audience targeting, as well as access to premium inventory, while growing the OOH market by opening up more online budgets to the medium. The move helps ensure that Posterscope's clients can take full advantage of the connectivity of digital OOH.

Lamar Advertising Co.(NasdaqGS:LAMR) added to S&P Midcap 400 Sector Indices - Financials Sector Index

Lamar Advertising Co.(NasdaqGS:LAMR) added to S&P Midcap 400 Sector Indices - Financials Sector Index

Lamar Advertising Co.(NasdaqGS:LAMR) dropped from S&P Midcap 400 Sector Indices - Consumer Discretionary Sector Index

Lamar Advertising Co.(NasdaqGS:LAMR) dropped from S&P Midcap 400 Sector Indices - Consumer Discretionary Sector Index

Lamar Advertising Company Announces Quarterly Cash Dividend on Common Stock, Payable on December 30, 2014; Provides Quarterly Distribution Guidance for the Year 2015

Lamar Advertising Company announced that its board of directors has declared a quarterly cash dividend of $0.84 per share payable on December 30, 2014, to stockholders of record of Lamar's Class A common stock and Class B common stock on December 22, 2014. The company expects to make regular quarterly distributions to stockholders in 2015 in an aggregate annual amount of $2.75 per share, a 10% increase over the aggregate distributions paid or to be paid in 2014 of $2.50.

 

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LAMR

Industry Average

Valuation LAMR Industry Range
Price/Earnings 97.2x
Price/Sales 4.2x
Price/Book 6.4x
Price/Cash Flow 15.9x
TEV/Sales 2.7x
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