facebook inc-a (FB) Key Developments
NTT DOCOMO, Inc. Plans to Integrate Mobile Services with Facebook
May 13 15
NTT DOCOMO, Inc. announced that it will integrate DOCOMO's dmarket services with Facebook. From this summer, DOCOMO will enable music from its dhits music-streaming service to be shared with friends on Facebook. In addition, from Facebook's News Feed, people will be able to listen to music samples and then easily access full-length versions on dhits or purchase songs at dmusic. Also, DOCOMO will launch 'd anime store' Facebook pages to provide anime content including titles, key visuals and stories, which will allow Facebook users to easily find and share their favorite anime content. Additionally, a shortcut to dmarket will be added to the Favorites section in the navigation bar of the Facebook apps from July.
Facebook Partners with 9 Media Companies on Launch of Instant Articles
May 13 15
Facebook introduced a new tool that allows media outlets to directly publish stories on the social network. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild have partnered with Facebook on the launch of Instant Articles despite concerns that the new tool could drive traffic away from their news websites and hurt their business. But with 1.4 billion people using Facebook every month, publishers also see it as an opportunity to get their stories to reach a wider audience. Facebook said that the new tool will also make the news reading on the social network faster and more interactive for people who use their website. On a mobile app, loading a news story will becten times faster than standard mobile web articles, Facebook said. On average, it takes about eight seconds for acstory to load. Instant Articles also includes various features such as interactive maps and audio captions.
Facebook Inc. Announces Executive Changes
May 12 15
Facebook Inc. appointed former Federal Communications Commission Chairman Kevin Martin to manage the social network's mobile and global access Policy as it seeks to get more people online. Martin, who had been consulting for the past two years, is joining as Facebook's vice president for mobile and global access policy. Facebook also announced that Chief Privacy Officer Erin Egan will begin serving a dual role as vice president of U.S. Public Policy.
IBM and Facebook Team Up to Deliver Personalized Brand Experiences Through People-Based Marketing
May 6 15
Facebook and IBM Commerce announced that they will collaborate to provide the leading brands with tailored marketing capabilities that reach the right people at the right time with the right message. IBM's marketing cloud clients can now utilize Facebook's powerful ad capabilities such as Custom Audiences, along with IBM's deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time. Using IBM's new Journey Designer, brands can create personalized customer experiences across all engagement touch points and then use Journey Analytics to gain an understanding, at an aggregate level, of how customers responded.
A German Consortium Reportedly Mulls Acquisition Of Here Mapping Unit From Nokia Corp
May 5 15
Germany's big-three premium -brand auto makers are preparing to launch a formal bid to acquire a majority stake in Nokia Corporation's (HLSE:NOK1V)Here mapping unit, in a consortium that includes Chinese technology group Baidu, Inc. (NasdaqGS:BIDU) and values Here at considerably more than €2 billion, according to people familiar with the situation. Bayerische Motoren Werke Aktiengesellschaft (DB:BMW), AUDI AG (DB:NSU), and Daimler AG's Mercedes-Benz are banding together to acquire Nokia's mapping unit to prevent a technology giant such as Google Inc.(NasdaqGS:GOOG), Apple Inc. (NasdaqGS:AAPL)or Facebook, Inc. (NasdaqGS:FB) from gaining control of a key part of the technology needed to run self-driving cars and in-car digital services. “Talks have reached an advanced stage and are likely to conclude within the next two weeks, “according to people familiar with the situation. “Specific details such as price and the distribution of specific stakes are still in flux, “these people said. The German car makers are aiming to acquire a controlling majority. Baidu and an undisclosed financial investor in the group would acquire minority stakes. Nokia would retain a minority stake. But people familiar with the situation said the company is negotiating to sell most of Here and is confident that the German-led consortium could easily finance and quickly close a deal and that the Germans will invest in the business. A second investor group made up of several undisclosed private-equityinvestors is looking to finance an acquisition of Here using debt, which one person said could make it difficult for Here to invest in its growth. Under the agreement with the German consortium, Baidu can use Here's technology only in China. Another person familiar with the car makers' plans said the consortium of German premium car makers approached German Chancellor Angela Merkel, asking her to encourage the Finnish government to back the German bid. It is unclear whether Merkel acted on the request. Another person familiar with those talks said the German car makers, a large customer of the Here service, threatened to stop using the service if it were sold to a company like Facebook or Uber Technologies, Inc. Here generated a loss of €32 million in 2014 and generated revenue of €970 million in 2014. Nokia and Baidu declined to comment. The German government declined to comment.