efftec international inc (EFFI) Key Developments
Efftec International, Inc. Executes Binding Revenue Sharing Agreement with Nemestrinus Ltd
Oct 2 14
Efftec International, Inc. announced that it has executed a binding revenue sharing agreement with Nemestrinus Ltd. The general terms of the agreement will result in Efftec receiving a 10% revenue share of all sales which follow users of PotSnob visiting Nemestrinus's web properties through the PotSnob app on their phone. The upcoming version 1.3 of PotSnob, which the company anticipates releasing within weeks, will contain all of the necessary coding and technological infrastructure to be able to hyperlink to the properties in question, and to track all sales which occur as mentioned. As Efftec continues to grow the number of downloads/installations of PotSnob, while improving on its features and abilities, the company believes that this agreement holds great potential to increase exposure of both companies, further grow the user-base for the app and lead to an increase in the net value of PotSnob.
Efftec International, Inc. Completes Phase 1 Redesign of the New PotSnob Mobile App for iOS
Jun 3 14
Efftec International, Inc. announced that the company completed the Phase 1 redesign of its PotSnob mobile application for iOS. The redesigned version has been submitted for the standard update review process with the Apple, and, based on typical review turnaround, the Company expects the review to be completed and approved within days. This redesign marks the first of many steps in Efftec's strategy and roadmap to increase the revenue generation abilities of PotSnob. This Phase 1 redesign has essentially overhauled the app from the ground up, improving upon existing functionalities, while adding a suite of new content and intuitive new features. This redesign represents the first step in a multi-phase expansion plan. The company's immediate strategy will be to launch a broad-scale marketing campaign to increase its user base, position the app to compete effectively with existing competition, and initiate a variety of monetization initiatives involving certain in-app features. The company will discuss and expand upon these topics in the coming weeks, and as development milestones permit. With a completely overhauled design, PotSnob provides users a sleek and intuitive way to access detailed information pertaining to their favorite cannabis strains. With its new navigation and search functionality put in place, finding preferred strains has never been this easy. Additionally, the new PotSnob provides laboratory tested THC/CBD levels, concise but detailed strain descriptions, as well as individually paired food recommendations ('munchies') for each strain. The newly redesigned PotSnob app is the cannabis connoisseurs' best friend and companion.
Efftec International Appoints Mary-Kathryn Tantum as Chief Technical Officer
Apr 10 14
Efftec International, Inc. announced that the company has contracted respected technology veteran, Mary-Kathryn (MK) Tantum as the company's Chief Technical Officer. As CTO, MK will be leading product development and digital marketing for the company's portfolio of technology products, as well as identifying and facilitating future strategic IT acquisitions. Ms. Tantum has held executive marketing positions with several global software and consumer healthcare companies, and was integral in the launch and marketing of a globally-known web-based medical information forum and site, which is now one of the primary sources of medical information on the web. During her tenure as Digital Marketing Director for Nature's Products, she led the development of the company's e-commerce business as well as all of the online marketing activities supporting the company's portfolio of consumer products.
EffTec Seeks Acquisitions
Apr 10 14
EffTec International, Inc. (OTCPK:EFFI) is looking for acquisition opportunities. EffTec International is actively expanding its footprint in the technology marketplace through acquisitions of valuable IP and existing companies with proven business models.
Efftec International, Inc. Announces Executive Changes
Apr 7 14
Efftec International, Inc. announced that Mr. Alexander Desousa has joined the Company as its new Chief Executive Officer. Alex's career before joining the Company has been focused within the Technology sector, having played integral roles within Hewlett Packard, Scotiabank, TD Securities (Canada), RBC Technologies Group, Rogers, AT&T, and many others. Commensurately with Alex's appointment, Dr. Shawn Clinton has tendered his resignation as Chief Executive Officer.