salesforce.com inc (CRM) Key Developments
Salesforce Launches Salesforce Shield
Jul 14 15
Salesforce launched Salesforce Shield, a new set of Salesforce1 Platform services that include Field Audit Trail, Platform Encryption, Data Archive and Event Monitoring. Now, companies with compliance or governance requirements, or businesses in regulated industries can build trusted cloud apps fast using clicks, not code. Organizations such as First Data and Genomic Health are using Salesforce Shield to build trusted apps.
Shiseido Deploys Salesforce Marketing Cloud, Innovating its Touchpoints with Customers
Jul 3 15
Salesforce announced that Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community "watashi+ (plus)," establishing one-to-one connections with members via email and LINE, a mobile messaging platform. Shiseido will launch the system in July 2015.
Neustar Integrates with Salesforce to Deliver Journey-Based Advertising at Scale
Jun 29 15
Neustar, Inc. has integrated its data onboarding solution with the Salesforce Marketing Cloud's Active Audiences platform to deliver journey-based advertising at scale. With Active Audiences and Data Onboarding from Neustar, marketers can manage, segment and synchronize CRM data in real-time to deliver personal advertising campaigns as part of every touchpoint along the customer journey. While advertisers accumulate droves of valuable and constantly changing customer data, they struggle with turning those customer details into relevant and accurate omni-channel experiences. Extending beyond social ad platforms, advertisers can now automate the delivery of one-to-one interactions and coordinate their marketing campaigns across email, social, mobile, and video platforms to impact the right consumer, at the right time, on the right channel.
Graham Smith to Retire as Executive Vice President from salesforce.com, Inc., Effective June 30, 2015
Jun 26 15
On June 22, 2015, Mr. Graham Smith notified salesforce.com, Inc. of his intention to retire from his position as Executive Vice President of the company effective June 30, 2015.
Salesforce Opens Second French R&D Center in Paris
Jun 25 15
Salesforce announced it has opened a second French R&D center in its headquarters in Paris. The new Paris R&D center team will work closely with Salesforce's global R&D teams to drive new innovations across the Salesforce Customer Success Platform and create enhanced search and integration capabilities.