Jack Ma

Alibaba Opens the Door to Online Riches

By | Updated Nov 11, 2015 9:57 AM UTC

Jack Ma is one of China’s richest men, with a net worth that has topped $30 billion. He can thank the Internet and the e-commerce company he started in 1999, Alibaba. The company became a global high-flyer when Ma took it public in September 2014, selling $25 billion worth of shares on the New York Stock Exchange in the biggest initial public offering in history. Neither a tech whiz like Mark Zuckerberg nor a product genius like Steve Jobs, the 51-year-old Ma is a former English teacher who used opportunism and passion to morph some big foreign ideas into bigger Chinese ones. A devotee of the Chinese martial art of tai chi, Ma hasn’t shied away from combat. He tussled with Yahoo! and drove EBay out of China. He’s also a showman, once donning a glam rock outfit complete with spiked wig to belt out “Can You Feel the Love Tonight” to a stadium filled with employees. With his wealth and reach, he’s a celebrity in China, drawing more than 19 million followers on the Twitter-like service, Weibo, and hosting a dinner party for Bill Gates.

The Situation

In 2015, China’s economic woes led to a slump in Alibaba’s stock price and Ma’s net worth. But Ma remained focused on expansion in the U.S. and other parts of the globe, hoping to position Alibaba as a platform through which China’s growing middle class can buy from the rest of the world. Before the IPO, Ma said that he considered the interest of customers first, employees second and shareholders third, and Alibaba’s rapidly rising compensation costs showed him putting the idea into action. Ma’s climb to the top rungs of China’s wealth ladder was made possible by gutsy bets on the spending power of the burgeoning middle class — a power his companies have helped increase. Alibaba accounted for more than three-quarters of the nation’s online retail sales in the first half of 2015 and has helped create 15 million jobs. Think of farmers selling silkworms online, coders making the sites run, and deliverymen riding motorbikes stacked with parcels. After achieving dominance in China in the businesses of Amazon.com, EBay and PayPal, Ma is spreading into entertainment, finance and soccer. His burgeoning interest in environmentalism has Alibaba donating water-testing kits to workers and posting the results online.

Photographs by Getty Images and Bloomberg

The Background

Ma traces his inspiration to create an Internet company to his first trip to the U.S., in 1995. While at a friend’s house in Seattle, he typed the word “beer” into a search engine but couldn’t find any information in Chinese. Deciding China needed to be connected to the World Wide Web, he registered a website, China Pages, a Yellow Pages-like online directory. After the venture failed to take off, Ma joined the Ministry of Commerce and helped the agency set up a website. In Beijing he met Jerry Yang, the co-founder of Yahoo, who eventually invested $1 billion to obtain 40 percent of Alibaba. By 1999, with the Internet stock boom gripping Wall Street, Ma returned to his home city, Hangzhou. He started Alibaba with his wife and 16 other co-founders in his living room, which doubled as the company office. He called the company Alibaba to evoke the phrase “Open Sesame,” the magic words of entry to the treasure cave of Arabian Nights legend. In his telling, the company’s platforms “open a doorway to fortune for small businesses.”

The Argument

Ma developed a brash persona as a visionary unbound by concerns about his reputation and willing to take big risks. He acquired app makers, a movie studio and part of a Chinese soccer team after a night of drinking with the owner. Now he must convince investors that his buying spree will help Alibaba stake out space on mobile phones and in overseas markets, including the U.S. Ma, who has benefited from government policies, is also at their mercy. China could alter Alibaba’s contract with U.S. shareholders, tighten censorship of the company’s platforms or restrict the payment service that’s vital to its business — any of which could affect its value to investors. Being a high-profile billionaire in China also attracts scrutiny, as evidenced by criminal convictions of tycoons in recent years.

The Reference Shelf

First published Sept. 4, 2014

To contact the writers of this QuickTake:
Lulu Yilun Chen in Hong Kong at ychen447@bloomberg.net
Sheridan Prasso in Hong Kong at sprasso@bloomberg.net

To contact the editors responsible for this QuickTake:
Michael Tighe at mtighe4@bloomberg.net
John O'Neil at joneil18@bloomberg.net