Bloomberg Sports, Norwich City FC Sign Deal For Norwich Fans
NEW YORK – Bloomberg Sports, founded as a vertical division of Bloomberg L.P. and now part of a joint venture with IMG, today announced a new partnership with Norwich City FC, providing their supporters with a special offer for the advanced game analytics data from the recently- launched BSports Match Analysis football product. It is the first partnership for BSports with a Barclays Premier League club. The deal was constructed by Front Row Marketing Services, a Comcast Spectacor subsidiary, one of the world’s largest and fastest-growing sports and entertainment marketing firms, NCFC’s marketing consulting firm.
February 7th, 2013
Launched in September, BSports Match Analysis delivers advanced statistics, data visualizations such as graphs and charts and predictive analysis for the English Premier League, La Liga,Serie A, Bundesliga, and Ligue 1. Built from in-depth analysis of current and historical data, the Match Analysis models project the probabilities for the match result, the exact final and half-time scores, and the total goals, breaking down each of the key game factors as well as a host of original information designed to enhance the global football fan’s enjoyment and interest.
“We are very pleased to work with Norwich City as our first club partner,” said Bill Squadron, head of Bloomberg Sports. “The technology we have created will help increase the interest and the engagement of the club supporters around key points in every match, and for those interested in betting, will give them additional information to help them make the best choices possible.”
“We are delighted to enter into this new partnership with Bloomberg Sports. The match analysis that this product provides is excellent in allowing supporters to really drive down and understand everything about their team and future outcomes,”said Norwich City Head of Sales and Marketing Will Hoy. “We are very excited to join with them in this partnership which we believe our supporters will find very fun and engaging.”
The partnership with Norwich will provide Norwich fans with a 15% discount on the Match Analysis subscription price, as well as some exclusive analytic content. It will receive promotion across multiple media and social platforms for NCFC and BSports, as well as through scoreboard and in-match announcements at Carrow Row. The partnership and fan offering will begin in early February.
About BLOOMBERG SPORTS
Named by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies them to the vast data analysis opportunities in sports. Working with MLB.com and other partners since its launch in 2010, Bloomberg Sports fantasy products give fans the most powerful easy to use resources as they draft and manage their fantasy teams. Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation and with a tablet application used by many professional players. Bloomberg Sports has also created products customized for broadcast use, as well as professional tools for several professional baseball organizations in Latin America and recently launched a consumer soccer product in Europe. BSports was also selected by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and named as one of the “Most Innovative Companies in Sports” in 2011 by Fast Company Magazine.
Contact: Joe Favorito | 917-566-8345| Fatherknickerbocker1@yahoo.com
#<891969.870118.104.22.168.0.3700># -0- Feb/08/2013 02:28 GMT