Bloomberg News Launches Consumer Comfort Index
February 15th, 2011
Weekly Survey Tracks Consumer Views on the State of the U.S. Economy
NEW YORK — Bloomberg News announced today the launch of the Bloomberg Consumer Comfort Index, a weekly, random-sample survey tracking Americans’ views on the condition of the U.S. economy, their personal finances and the buying climate. The survey, formerly sponsored by ABC News since 1985, will be released on a weekly basis beginning Thursday, February 17 at 9:45am ET on the Bloomberg Professional service and subsequently on Bloomberg.com.
The Bloomberg Consumer Comfort Index is produced by Langer Research Associates of New York. Each release includes results among 1,000 randomly selected adults, with breakdowns available by age, race, sex, education, political affiliation and other groups. The Index has significant long-term correlations, including on a time-lagged basis, with a variety of key economic indicators.
In addition to its three measures of current sentiment, the Consumer Comfort data include a monthly gauge of economic expectations, based on the share of Americans who say the economy is getting better, getting worse or staying the same. The first expectations results will be included in this week’s release.
“The Bloomberg Consumer Comfort Index is a natural extension of Bloomberg’s continued commitment to the most comprehensive reporting of the U.S. economy,” said Matthew Winkler, Editor-in- Chief of Bloomberg News.
“The Bloomberg Consumer Comfort Index provides a rich, ongoing source of intelligence on Americans’ views of economic conditions,” said Gary Langer, president of Langer Research Associates. “We’ve tracked these attitudes in representative, national surveys on a weekly basis continuously for 25 years. Combining that expertise with Bloomberg’s depth in financial data and news reporting is ideal for Bloomberg’s news and data clientele.”
About Bloomberg Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.
About Langer Research Associates Langer Research is a custom research firm specializing in survey design, management and analysis. Based in New York, Langer Research is the primary news polling provider for ABC News and produces in-depth surveys and data analysis for other media, foundation, business and government clients. Field work services for the Bloomberg Consumer Comfort Index are provided by SSRS/Social Science Research Solutions of Media, Pa.
Meghan Womack, +1 212-617-8514, email@example.com