Bloomberg Businessweek Wins National Magazine Award
Bloomberg Businessweek Wins National Magazine Award For General
May 9th, 2012
NEW YORK — Bloomberg Businessweek has won the 2012 National Magazine Award for General Excellence among General-Interest magazines. The National Magazine awards, the preeminent awards for magazine journalism sponsored by the American Society of Magazine Editors (ASME), were announced last night at the annual awards presentation at the New York Marriott Marquis.
The General Excellence award was bestowed by a judging panel of industry peers after reviewing Bloomberg Businessweek’s October 10-16, October 31-November 6, and November 14-20, 2011 issues. Editor Josh Tyrangiel accepted the award thanking Bloomberg News editor-in-chief Matthew Winkler, Bloomberg Businessweek chairman Norman Pearlstine, and Bloomberg Businessweek president Paul Bascobert for their continued support. Tyrangiel also commended the Bloomberg Businessweek staff for their dedication and talent.
This is the first “Ellie” — an industry term for the awards based on the Alexander Calder elephant sculptures that serve as trophies — the magazine has won since Bloomberg acquired Businessweek in 2009 and relaunched it under Tyrangiel’s direction. The last National Magazine Award General Excellence win for Businessweek was in 1996.
The reinvention of Businessweek under Bloomberg has been celebrated by both readers and advertisers for its dedication to innovative editorial and design, distinct personality and engaging, graphic stories about who and what will be shaping business next. Bloomberg Businessweek continues to expand its readership as each week Tyrangiel and his team produce an indispensible magazine for the new breed of business leader who is more globally minded and entrepreneurial.
In January 2012, Bloomberg Businessweek’s ratebase was raised nearly 9 percent to 980,000. International circulation has doubled and individually paid circulation has grown 13 precent (second half 2009 vs. second half 2011), according to the Audit Bureau of Circulation.
Bloomberg Businessweek’s advertising continues to grow, with the magazine posting a 23 percent increase in advertising pages since its acquisition by Bloomberg (2009 vs. 2011), and 8.2 percent growth in the first quarter of 2012, according to the Publishers Information Bureau.
The Bloomberg Businessweek+ App surpassed 100K iPad subscribers in the first year since its debut, and has won four prestigious awards, most recently a Webby Award for the best News app. BBW on iPhone was launched in April 2012.
About Bloomberg Businessweek
Named one of the most successful and influential magazines of 2011 by Adweek, Bloomberg Businessweek is a trusted source of essential, comprehensive insight that business leaders depend on to get ahead. Bloomberg Businessweek offers a global perspective to help senior executives profit from smarter, faster, and more informed decisions. Founded in 1929, the magazine is a market leader, with more than 4.7 million readers each week in 140 countries. Drawing on more than 2,300 journalists in 146 bureaus across 72 countries, Bloomberg Businessweek covers the business world like no one else can. The award-winning Bloomberg Businessweek+ app is available on the iPad, iPhone, and iPod touch.
Contact for Bloomberg Businessweek: Rachel Nagler | 212-617-7187 | firstname.lastname@example.org